From dressing pets in cozy sweaters, to letting them sit shotgun with you while you run errands and even featuring them in your Christmas card, people today see their pets as legitimate members of their family more than ever before. One way to show off these family members is by plastering their cuteness all over social media.
The Craze Behind Pet Pages
Looking through my Instagram page, I can tell right off that bat I follow at least 15 animal or pet accounts. I personally enjoy following these accounts because they provide a refreshing change to the countless selfies and meme posts I see all of the time. Once I scroll to a video of a French bulldog puppy wearing onesie pajamas I immediately like the video and watch it at least six times. My mood is instantly boosted and I tag all of my friends in the post to make sure they can witness the cuteness too.
For many people, their Instagram accounts are very structured, and platforms like Instagram provide a way to market their own personal brand identity. Some people love to share their perfect pooches on their personal account, but some feel it would be better to have an account separate from their own.
This is why making an account for your dog or cat is so appealing. The purpose of these pet accounts is to be fun, light hearted, and adorable. It lets pet owners utilize social media in a comfortable way that shows off their fun side, and allows them to brag about how wonderful their pet is. Studies show that about 65% of people who own pets post about them on different social media platforms at least twice per week, and one in six of these pet owners have actually created a social media page specifically for their pet. The craziest thing is that some of these pet accounts receive more attention and gain more followers than their personal accounts.*
Why Make a Page for Your Pet?
To get more insight I went to my friend who created an account for her three-legged rescue golden retriever, Koda (@kodathe_golden) a few years ago. Her account has over 1000 followers and features pictures and videos of Koda running around in the backyard, playing in the snow, and taking baths. The captions for her account are written from Koda’s perspective, which makes each post even more fun and personal. When I asked my friend why she created this account, she explained “I had a million pictures of Koda on my phone and I wanted to share them with my friends and family on Instagram so they could see exactly why I was so obsessed with her. Koda’s Instagram account also provide a way for me to promote adopting animals, especially ones that might need a little extra love.”
Our Director of Client Services, here at MaxExposure, Aly, also has a instagram for her cats @the_siberian_squad, where she features their antics, captions from their perspective and the sibling rivalry between the brother & sister duo! When I asked her why she did it, she explained that her friends and family, mainly her own sisters, were getting annoyed ONLY seeing cat pics on her personal instagram, so she created another one just for them. She also mentioned that, “It allowed me to join a community, the cat community, on instagram which is full of fluffy fur-babies and helpful advice from their moms (& dads). I found the network particularly helpful when we got our second cat, and I needed advice on how to integrate them!” Her incredibly cute duo, Piper & Dash, have about 2500 followers and counting!
How it Helps Animal Shelters
Social media has also played a huge role helping animals in shelters find their forever homes. Animal shelters and fosters all across the world are using social media pages to post pictures of their adoptable animals in hopes of finding these furry friends a family. By posting a cute picture of a dog on an animal shelter’s Instagram account it helps spread the word and increases the chance of adoption. Someone might see the post, tag their friends, and then encourage them to adopt. Social media is also extremely valuable to these shelters because it is a completely free method of advertising. Most animal shelters & fosters run on donations and volunteer work and advertising usually does not make the budget. By getting these pictures and stories of the animals out on different platforms, animals have a much higher chance of going home with a family.
How to Get Your Pet to be a Social Media Star:
If you want to jump on the social media pet account bandwagon, there are a few things you should know before you make your fur babies account.
- Make the account handle something unique and something that reflects your pet. You don’t want to get lost among all of the other generic pet accounts, so make sure your username is fun and stands out.
- Find your pet’s voice. The best accounts are the ones where you feel like the animals themselves picked up the phone with their own paws and made the post. Sharing their lives through their own perspectives will be sure to gain you more followers
- Post consistently. You want to be just as loyal to your followers as your dog is to you. Post a few times per week to keep your followers engaged, and make sure to switch up the content to keep the account interesting.
- Hashtags will help. Boost your following and get noticed by using fun and popular hashtags like #TongueOutTuesday or #WhiskerWednesday. These hashtags will help other pet loving accounts find you and make sure to follow them back! Also having a set group of hashtags that you use on each post will help for search-ability, but be sure to change them up every few months to continue to grow the page!
Very few things in the world make me happier than opening up Instagram or Facebook and seeing an abundance of adorable pet pictures and videos. Pet owners today are more obsessed than ever before with their furry friends, and what better way to show the love for them than through social media?