Over the past few years, social media has really taken off and it has become a necessary tool for businesses to use to connect with their customers. Sometimes however, it can be difficult to separate your business from the thousands of other companies out there trying to do the same thing. One way to set your business apart is to make an authentic connection to your followers. Creating a meaningful connection can create customer loyalty and help improve your brand identity.
Check out the top five ways below to connect to your followers on a more personal level!
- Get Them Talking
One major way to connect to your followers is by encouraging conversation. Whenever you post something on social media, most of the platforms allow users to write a response or directly reply to the post. Whether it is on Instagram, Twitter, or Facebook starting a discussion is key to building an organic relationship with your followers.
The first step is to post something they will want to talk about or comment on. For example, if you post a picture on Instagram have the caption be a question that asks which of two things they prefer. This encourages your followers to reply. Once you start getting responses on your post or picture, make sure you respond to them in a timely manner. Communication is a two-way street so it is important for your followers to know you are listening and you care about their opinions.
- Add a Personal Touch
When posting on social media as a business it is very important to make sure your followers and customers are informed and up to date on everything related to the company. However, this should not be the only content that is posted. Instead, add some fun touches to your platforms.
To do this you must know who your target audience is, and post content that is specific to their interests. A children’s clothing boutique for instance could post articles to their Facebook page about fun winter activities to do with kids, or recipes for healthy after school snacks. A hair salon could live tweet about the fashion and hair trends seen on the red carpet at the Grammys. By posting non-business related topics that appeal to your target demographic, your audience will stay more engaged on your platforms and appreciate the extra effort taken to relate to their personal likes and interests.
- Seeing is Believing
Another simple change that can have a big impact for your followers is showing instead of telling. What does this mean exactly? It is proven that people are more engaged when they can visually see something rather than just reading it. Instead of only posting typed messages on your social media platform, try using a video. If you have a new product coming out, or you recently renovated your office take a few minutes to capture the details in a video to share with your followers. You can post the video directly to the page or try out one of the new features that different platforms are introducing like Facebook Live or Instagram Story. Your audience will appreciate you going the extra mile to take a video instead of just typing out a paragraph that they could glaze over.
- Show Some Support
An important aspect of many businesses today is giving back and showing support to their community. It is very important and highly valuable to show your followers any philanthropic initiatives your business takes part in. One study showed that 90% of Americans are more likely to trust and stay loyal to businesses that give back, and 80% say they want to hear about it.* One way to show how you give back is through your social media platforms. Next time your company volunteers at something, snap a picture and post it to Instagram with a link to the charity or cause. The key to showing support is to make sure you do not brag about it. Posting an album on Facebook of your co-workers running a local 5K is a great way to show your followers what you do to give back, but try not to overkill it by posting about it all of the time on every one of your platforms.
- Consistency is Key
The last tip to help form an authentic relationship with your followers is to stay consistent on all social media platforms. Finding a voice is the first step. This voice sets the tone for everything you post and should reflect the type of business your company is. A law firm can use more of a serious voice where as a children’s hair salon can be more fun and colloquial. Whatever voice you pick, it is important to make sure it stays generally the same whether you are tweeting, posting on Instagram, or sharing an article on Facebook. This consistency helps to build your brand and create a voice that your followers can easily recognize and become familiar with. Customers want your brand’s message to be the same no matter where they are looking and sometimes it’s not what you say but how you say it.
Learn how MaxExposure Social Media can help you become more authentic by taking a look at our resources.