Perfecting your company’s Instagram Bio

An Instagram bio is the header underneath you account name that defines the purpose of your page.

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A well-crafted Instagram bio should convey the following points:


  1. Explain what services or products your business offers
  2. Communicate how a potential customer can contact you


In the above example, the business has set up their page as a “business page.” They have defined that they are an “American Restaurant” and that their mission is to have food that “tastes good, feels good and does good.” The have also attached their delivery website from which you can purchase their products.


Instagram has two settings, a “business page” and a “personal page.” The business pages are connected to Facebook pages while personal pages are just private accounts not connected to any products or services. The left profile is an example of a business page, dubbed “fast food restaurant” while the right profile is a personal page with no affiliation to any products or services.

However, the one thing that separates this “well-crafted” Instagram bio from a “superbly-crafted” Instagram bio is a call to action. A simple call to action can create an incentive to purchase a company’s products or services. This company could have offered a 10% off coupon if they ordered food from their phone. Below, find an example of a “superbly-crafted” Instagram bio with an explanation of services, means of contact and call  to action.

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Oh and PS. don’t be afraid to throw a pun or some humor into your bio (as long as you keep it appropriate!) This is a great way to attract customers because it makes your company seem a little more “human.”
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All screenshots were sourced from Instagram.


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