Instagram posts and Facebook ads are the 21st century versions of billboards and newsletter pamphlets. Today’s consumers wants to interact directly with their business providers. Social media, online marketing & how to convert those followers to customers may seem difficult to those who don’t have immense experience with online marketing conversions. However, you don’t need to study the world of social media & conversions to have it help your business, you can follow these six steps to learn how to convert social media followers into real business customers.
1. Choose your platform
Facebook? Instagram? Twitter? Pinterest? LinkedIn? Google Plus? The options are endless and finding your unique social niche is essential in converting followers to customers. In every profile, it is essential that you include your address/phone number/ any relevant contact information, a profile photo and company description. This will make your business easier to search for. For obvious reasons, customers are also more likely to use a business that has more information listed rather than a business that has no information listed.
2. Expand your Social Channels
Social media is an ever-growing giant. In June 2017, Facebook had 2 billion monthly users. Currently (April, 2018), Facebook has 2.4 billions users. This user growth can be seen in virtually every single social media platform. By expanding your social channels to multiple social media platforms, you will be appearing in multiple feeds to increased numbers of unique viewers. Diversifying your outreach on social media platforms across as many networks as possible will increase your chances of your followers and viewers becoming customers.
3. Engage Engage Engage
A page cannot be discovered if there is no activity and if a page is not discoverable, than there is no opportunity to grow your customer base. Follow other local businesses, respond to any comments on your posts and repost photos that your business is tagged in. By creating an online community of local businesses and responding to customers’ inquiries online, your page becomes more discoverable to potential clients in your area.
4. Provide Value & Information
Instead of over-promoting your business and services, also provide value to your customer base by posting articles and relevant information about your industry. Are you a makeup artist? Write and repost articles and information about new brands and trends. Are you a landscaper? Write and report articles and information about how to keep your lawn and garden looking healthy year round. Your customers and current followers are likely to share this information if they find it valuable. This will spread your business’ name to those who may not have heard of your services or products before.
5. Offering Testimonials
The most powerful resources to business’ are it’s success stories. Potential customers want to see visuals of a job well done because it makes them feel more secure when using your services. Using visual testimonials builds your credibility so don’t be afraid to reach out to past customers and ask them for their good word!
6. Call to Action
In every single one of your posts, there should be a “call to action,” or a device that helps prompt a sale. Calls to action may include, “contact us for more information” followed by your contact information. Calls to action may also include, “free 7 day trial with no subscription” followed by a link to sign up for a free trial. Another example may include “Show this post to get 5% off of your services.” In all of these examples, potential customers are prompted with the decision to ignore your post or act upon your call to action.
Effective social media marketing provides myriads of opportunities to build and retain your customer base. But does this still sound intimidating?
MaxExposure Business Solutions can help you conquer your marketing goals with our Social Page Build package. We help by giving your business one place to stay social. We build your social pages, generate leads, schedule ready-to-publish content, and communicate with your followers all from one place: a tool that makes managing social media simple.
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