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Facebook is much more than just a way of promoting your business and gaining a following, it’s a way of promoting sales and gaining customers. When you think of Facebook advertisements or company posts that are trying to sell a product or service, you might think of it saying something like, “Buy your own today!” or “Click here to purchase!” There are so many other ways to promote the purchase of your product or service other than just asking the customer to buy the product. Here are five aspects that are essential to include in Facebook posts that encourage people to purchase your product or service without having to say, “BUY THIS!”
1. Post a high quality video or picture of the product/serviceIf you’ve read our recent blog on “How to Increase your Newsfeed Visibility on Facebook,” you already know that posts with visuals, such as images or videos, receive the most engagement from Facebook users. Visuals direct viewers attention to the product and get them interested and engaged in the post immediately with minimal effort. It is important to make sure the visuals are bright and high quality to make the product or service look as aesthetically appealing as possible. The photo or video in the post is what is going to encourage the viewer to look further or read the post if there is word content, and therefore find out more information about the product. This post shows some high quality, creative images of the products they are selling, getting potential customers to stop scrolling when they see an image they like.