MySpace, AIM, Skype, Vimeo and Vine have died. So many popular routes of communication have passed on because they are consistently overtaken by larger social beasts such as Facebook, Instagram or Twitter. But the one form of communication that is often seen as “outdated” but has yet to meet its demise is email. Why is this? Email streamlines communication in a more professional manner. Besides this, email is immediate, it leaves a trail of records and it’s extremely low cost. Copyblogger.com tells us that their recent study showed that every $1 spent on an email marketing campaign produced $44 in revenue. And it makes sense. 58% of adults (in this same study) said that the first thing they do in the morning and last thing they do before bed is check their email, and then check their social media. The beginning of every person’s day can start and end with your marketing campaigns. An email focused on nothing but your products and services takes away all distractions and makes your company the focus of those moments.
Similarly, another form of immediate and effective professional communication that has yet to meet its demise is live chat. Live chat is similar to email because it is low cost, leaves a trail of records and is immediate. If email marketing campaigns aren’t for you, check our our LIVE CHAT products. Get connected with clients and potential customers FAST with email campaigns or live chat windows.
How To: Create an Effective Email Marketing Campaign
Establish your Goals
Create your email list
Create a Campaign
- Newsletters focus on providing information to customers without pushing sales.
- Marketing offers focus on driving sales through attractive promotions.
- Announcements focus on building the reputation of your company by keeping subscribers updated on “what’s new.”
- Event invitations focus on increasing awareness of a company’s event to bolster attendance in hopes of driving sales.
Structure your campaign