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Instagram has two types of accounts: personal and business. Personal accounts are accounts that are used by individuals or small business (typically), These accounts have the ability to become “private accounts,’ meaning that one must request to follow the account in order to see their posts. Personal accounts also allow the user to connect to more than one Facebook page. The other type of account is a Business account, which is often used by larger businesses or influencers. These accounts allow you to create ads, have insights into posts, promote posts, link stories and have a “contact us” button.If it isn’t already clear why having an Instagram business account is superior to a personal account… here are a few of the benefits laid out.