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1. Social Media is a huge part of life now-a-days
With almost 2 billion users and almost 25 billion ad-clicks per year, it’s clear why advertising on Facebook is such an attractive idea. Additionally, the average Facebook user spends about 40 minutes on the social media site everyday. If you do the math, that about 80 billion minutes in total and 1 ad click every 3 minutes.
2. Facebook ads are cheap
With rates like the ones mentioned above, you might think that ads would be pricey… but they’re not. For $300 you can get around 1000 views on your ad per day for an entire month with high conversion rates. If you bought a billboard, it would cost you about $1000 and you would get about thousands and thousands of views per month, usually with only a single-digit amount conversions. Spend ⅓ the price of traditional advertising and reap the benefits x10.
3. It’s easy to target the type of client you are looking for
Facebook collects demographics of it’s users such as; age, location and gender. You can target these specific demographics by simply adjusting your settings in your ads. Want to target single women aged 30-55? You can do that. Want to target men in San Francisco aged 18-20? You can do that. Facebook ads are tailored, so you know that you are getting the full bang for your buck.
4. It’s easy to find leads through ad analytics
Once you find a demographic setting that proves to convert many views to website clicks, it’s easy to copy those demographics over and over again and have repeated success. Facebook has such a large user base that running the same ads over and over won’t become repetitive, because different people see them every single time.
5. Remarketing helps you bring in unsure-yet-potential clients
Remarketing refers to a type of technology that shows ads for your business to people after they have visited your website or search for your business name/information. Ever noticed how a quick online browse through Macy’s or Sears creates ads all of your internet for the products you just looked at? This is no coincidence. You can have the power to be this effective in your Facebook advertisements through Facebook’s automatic remarketing techniques when publishing ads.