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Social media can be a major game changer when it comes to engaging your customers, but different platforms can call for different forms of engagement. Twitter is great for witty one-liners or a quirky advertisement, while Instagram may be best for showing off the quality of your products. Facebook is really good for interacting with customer feedback while Snapchat is a fun way to show off your company’s personality. The best way to keep your audience engaged is by utilizing a variety of platforms while ensuring that your customers are cognizant of most (if not all) of them. Drawing your customers across your social platforms is great way to grow each of your mediums. Missing a popular platform and looking to expand? MaxExposure offers their Social Page Build package where they will professionally build any of a variety of popular sites for your company to begin utilizing. Links are a super easy way to present your customers with multiple platforms at once. This works best in one of two ways:
- You can use your most engaging site to promote a lesser engaging one. For example, if your company just decided to implement a Twitter account, but it has very few followers because nobody knows about it yet, use one of your seasoned accounts to promote it. Maybe your Instagram is thriving so you throw the link to your Twitter page in your Instagram bio, subtly redirecting your loyal Instagram followers over to check out your new addition.
- On the flip side, you can use a link to direct customers from your lesser-engaging platforms to more engaging ones. From the previous example, throw a link to your Instagram in your Twitter bio. This way, if new customers were to first see your newest addition, they would quickly be redirected to your most engaging site, putting your best foot forward.