Google AdWords: A Beginner’s guide

“Contractors near me,” “Best Restaurant in the Boston Area,” Google is the world’s most popular website and still its ease of use can never be overstated. As a business owner, can you truly state that you are utilizing Google to your business’ fullest potential?

Google Adwords is a remarkably sophisticated platform and offers a wide variety of options for a variety of advertisement types. Here are a few key tips to keep in mind when beginning your campaign with AdWords.

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  1. Know your market. With a wide range of options, Adwords allows businesses to target anywhere from a few mile radius to an entire region. If you are looking to keep costs down and get the most out of your budget, you may want to start out small! With the right keywords and location settings, even a small geographical range or output could pay off exponentially.
  2. Utilize your niche. AdWords charges their customers by the number of clicks they receive. The price of each click is determined by the key search terms chosen by the business. The broader the term, the more money AdWords will charge per click. This means that to get the most for your money, you should be targeting search terms as specific to your business as possible, while still receiving clicks. For instance “printing” is a broad term, “print shops in Merrimack Valley” may be a bit more appropriate to the size of your audience.
  3. Understand who you’re targeting. Depending on who you are targeting, AdWords can utilize search, display, video, and/or app ads. Knowing who your audience is and what platforms they are most likely to be searching/browsing can maximize your exposure and interaction levels on your advertisements.
  4. Track your ads. Using the technology associated with AdWords, it is simple to track and monitor the ads that you have purchased. Knowing what is working for you as well as what isn’t producing the outcome you had been hoping for can be very helpful in formulating your future ads.  Maybe your geographic range is too small or your keywords are too broad.

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