If you are running multiple social media accounts for your business (which you should be!) you want to be sure that all of them are telling the same story. A cohesion should exist among your sites, allowing customers to seamlessly transition between platforms while never feeling like they have disassociated between sites. Utilizing multiple sites while presenting a united, synchronized front could be the key your company is missing to putting your best foot forward online. Professionalism is a major key to securing customers and a solid social media base could be your first step.
First, visually tie together your accounts so that when jumping from platform to platform your customers feel as though they are still looking at the same company. There are multiple ways to make this a reality including color schemes, styles, and fonts. These methods may take a bit of practice to perfect, however if done correctly could really bring all of your sites together. A simple fix to this is having a logo. If your company has a recognizable logo that is present on each site, the customer is quickly reminded exactly where they are and who they are looking at. Lacking a stand-out logo? MaxExposure’s Custom Logo Design Package offers a custom logo design to help your company stand out (and stand together on social media).
Second, promote accessibility between sites. If you are looking to present your customers with a fully synchronized, full spectrum social media lineup, you want to be sure that they are noticing it, or it might as well not be in place. Placing links to accounts in the bios of other accounts or directly linking sites in posts on other platforms is a good way to promote the unification of accounts to customers.
Lastly, have the same voice behind all of your accounts, preferably the same person. Having a consistency in the content and style with which your posts are presented can give your company a voice of its own. Before long the voice of the individual running the accounts will become that of the company, as there is never a lapse in tone or consistency.
Don’t have the time to rummage through all of your accounts to post? MaxExposure offers a DIY Package consisting of software that you can use to post to all of your sites with a single click! Don’t have the time to post at all? With MaxExposure’s Social Posting – Basic package, we post for you!