Twitter might be one of the most difficult platforms to crack. The demographics of Twitter users vary to the extremes and the fast-paced, chronologically ordered timeline of tweets within the app makes it difficult for your content to be seen. Many small businesses struggle when they first start using Twitter to market themselves because they have to go through many trial-and-errors to finally reach their target audience. Instead of wasting your time going through the trial-and-error period of building a Twitter following, we’ve already experimented and this are the mistakes we created, that you can learn from:
1.Tweeting too often and using too many hashtags
Twitter uses a chronological timeline where the most recent tweets are typically featured at the top of your follower’s timeline. If you are tweeting once every hour, you are ALWAYS going to be somewhere on your follower’s feed. While some may say that this is good exposure for your business, it’s honestly just downright annoying. Focus on sending out 1-3 quality tweets a day instead of inundating your followers with every single detail on your business day. Similarly, spamming your tweets with hashtags may create more favorites and retweets but those accounts often won’t be in your target market and therefore, their interaction with your account is useless. If you are tweeting about a recent breakthrough in medical technology, don’t hashtag #ParentingTips because the interactions stemming from that hashtags are about as useless and meaningless as a lamp with no light bulb in it. Focus on quality, not quantity.
2. Being repetitive
Sending out the same tweet every day doesn’t help you at all because the only people seeing that tweet everyday will be your followers. Instead of advertising the same message over and over again, try providing quality content for your followers in between your advertising messages. Throw in some interesting articles or some memes… because no one wants to scroll through your feed and see “Stop by and try our new flavor of soft serve today #strawberry #blueberry #pumpkinpie” tweeted 30 times in a row. #SelfExplanatory
3. Not engaging with followers
The ultimate sin of Twitter marketing… not engaging with your followers *cue the high pitched, scary organ music.* The purpose of social media is to… be… SOCIAL! Encourage your customers to follow your account, follow your followers back (especially if you know them), respond to their tweets when you are mentioned in them and interact/retweet/favorite any tweet that is pertinent to your business! No engagement = no retention = no effective message = no point in having a Twitter.
4. Not joining conversations
Recently, there have been many movements spurred on Twitter including, #MeToo #GivingTuesday #FakeNews #TakeAKnee. Twitter has changed the way that individuals and group of individuals interact with each other, especially with controversial topics like these. Some fear that joining the conversation in topics such as these would hurt the credibility and reputation of their business. As long as you keep your opinions appropriately worded and non-discriminatory, joining the conversation on a trending issue, you open yourself up to interaction with your followers and increased exposure on Twitter.