Click-through rate is the percentage of people visiting a web page who access a hypertext link to a particular advertisement. This information is often tracked through your advertising or website medium and is a good way to track how effective your online advertising and marketing efforts are. There are various ways that you can increase your engagement and improve your click-through rate in order to create new leads and business opportunities.
1. Use Call-to-Action buttons
People love interaction and offering a chance to interact with your ad or your brand creates a feeling of authenticity. A simple action such as pressing a button can make your audience feel as though they are interacting personally with you brand and calling them specifically to interact with your products or services.
2. Focus on Aesthetic
Appearance is everything in the world of marketing and advertising. Your audience will be more likely to interact with your brand if they are aesthetically drawn to your advertisement with a good-looking front ad and landing page.
3. Share Expert Advice
By sharing expert advice on your ad page, your brand demonstrates it’s knowledge in it;s domain of products/services. It can be assumed that a customer would rather use a credible, knowledgeable company rather than an amateur company with less experience.
4. Make an Announcement
By announcing some sort of new product or service, you create excitement surrounding your brand. Your customers will want to see what new products/services you have to offer if you use active language such as Behind the Scenes, As Seen On, Cost Effective, Enhanced, Never Before Seen or Proven Method.
5. Offer Benefits
Every customer wants the best products/services but they also want the best deals. Similar to making an announcement, using active language when offering benefits will make your brand more appealing. It will also make your customers feel “special” because the deals seem exclusive. Try using wording in your ads like Competitive Pricing, Effective, Economic, Mega Earnings, Mega Savings or Up to ___% off.