Instagram Makeover: Highlights

Instagram story highlights are an easy way to share more content on your page. You simply save stories you post and add them to a collection of highlights that will appear in a circular bubble under the bio section of your page. We are here to highlight a few ways to make the most of your story highlights.  

Highlight Cover

The first thing people will see before any content is the highlight cover photo. The saying, “don’t judge a book by its cover,” doesn’t apply here. People are going to judge things based on visual appeal whether they know they are doing it or not. For this reason, try to stick with a theme for the cover photos of each highlight. It could be something as simple as creating matching avatars with a background color like this one:

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Or you can even use solid colors. Just remember, this is the first thing followers will see so make sure it is visually appealing!

Highlight Title

Titles can be tricky because Instagram will only let your highlight title fit 13 characters including spaces before it adds and ellipses. It is really up to personal preference but choosing a short title that fits on the screen is more visual appealing. Here’s the difference:

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What to Highlight?

You might get stuck on what to actual save to your highlights for content. There is no right or wrong answer, it all depends on what you use the account for. If you are a restaurant you can make the highlights as simple as “Specials” “Drinks” “Food” and just post pictures of different things on the menu. If you tend to use the poll or questions feature you can highlight the answers or polls that you post.


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