Window shopping is not what it used to be. In this day and age, it’d be rather difficult to find someone who’s strategy for shopping is simply to go to a store, find the item they want, and purchase it on the spot. Generations today, especially Millennials, perform a lot of research before making a buying decision. I’ll take you into further depth of the purchasing process of today’s generation, as well as how to hold on tight to your customers throughout their research!
Consumers today have access to a number of sources, supplying them with endless amounts of information regarding products, pricing, product quality, and brand news. Let’s take a look into my own purchasing process (considering I am part of the Millennial generation):
Let’s say I want to buy a new pair of black booties. I already have a couple brands in mind, however that doesn’t mean I have my heart set on one!!
First things first, GOOGLE.
“Black booties steve madden”
I like the booties on ASOS so I’m going to click through onto their site.
HINT: THIS IS WHERE SEO IS EVERYTHING!!! Your search engine optimization is going to get your company noticed on Google.
Next step, visit ASOS Instagram…
I will visit a company’s Instagram to see if there are more pictures available of the product I am looking into and other products I may have missed on their site. I also look at their Instagram to check posts the company has been tagged in so I can see other customers’ choice of product and what the product more realistically looks like.
Even though I have my mind on one specific pair of shoes at this point, I will still visit Instagram accounts of other shoe brands I am familiar with and make sure I haven’t missed any of their shoes I might like.
When I have finally decided on a pair of shoes, I search the specific name of the shoe on Google to find out all of the different sites the pair of shoes is sold on so I can get them for the best price available.
Looking back at my process for selecting and purchasing a pair of shoes online, although it may seem overwhelming and unpredictable, there are three important factors impacting my decision:
1. Search Engine Optimization (SEO)
3. Social Media Accounts
If you prioritize maximizing your company’s SEO, website functionality and appearance, and engagement and effectiveness on your social media accounts, you will maximize your sales and your customer base.