The home improvement industry is an extremely fun one, especially for customers in the target market. Customers love learning about and purchasing home improvements because their home is something they live in and enjoy every day. Accenting on this rather than simply trying to market your business in particular will differentiate your company from other companies in the home improvement industry because you will not only engage and attract customers, but excite them. Below are five social media marketing tips for your home improvement industry…
Showcase Customer’s Home Improvement Projects
Customers love seeing what you’ve been able to do for people in renovating and improving their homes. This way, when they see something they like, they’ll hire you and maybe show you a picture from your Instagram and say, “I want to do something like this.” Posting pictures of your previous home improvement projects gives them an idea of what they may want you to do for them in their own home. The customer whose home you are posting about will also love that you recognized their improvement project enough to publish it to your company’s social media. This will enhance your relationship and customer loyalty with them as they feel like they are appreciated and important to your business.
Give Ideas for DIY Home Improvement Fixes
Although giving customers quick DIY home improvement fixes is not going to generate profit for you in that fix, it will show the customer you care about them. You are not only showing that your company is knowledgeable in home improvement projects, but that you are willing to help customers with the small stuff that they don’t need to hire a company for. They may use your quick home improvement fixes for the small projects, but they will also be familiarized with your company, and turn to you for the bigger projects they prefer to hire someone for.
Post Pictures of Employees
Customer service is extremely important in the home improvement industry. New customers are going to be wary about letting “strangers” into their homes, so be sure to show your employees rather often on your social media. This will build a sense of trust with your customers because they will get to actually see who’s going to be showing up at their door for the project.
Be Specific in your Written Content
When customers are looking at doing a home improvement, they do their research. They find out which material is most durable for their wood floors, which tile grout is easier to clean, and what brands of windows are the most secure. Customers familiarize themselves with many of the home improvement materials and terms so being sure to say “mahogany” instead of just “wood floors” will reassure your customer that you know what you are talking about, and that they know what they are purchasing.
Enlist the Help of an Expert
Even though you and your employees know the home improvement industry front and back, marketing your home improvement company is an entirely different battle. This is when it can help to hire an expert on marketing and social media to insure you maximize your online presence and customer following. Marketing experts will post the most effective content, on a regular basis, and allow for your own input as well such as new company images or products you want to showcase.
If you are looking to maximize your home improvement company’s outreach on social media, click here to check out our Home Services package today, or give us a call for more information!