The phone most definitely eats first. Look up the term “foodie” on Instagram or Facebook and you will find thousands of accounts, photos, and videos dedicated to food. Using social media to help market your restaurant is a no-brainer. Here are 5 tips to spice up your social media…
When posting on Instagram, create a hashtag unique to your restaurant. Any time you post a picture using that hashtag you are encouraging followers to use the hashtag if they make a post about you too. You can say something like “use our hashtag for a chance to get featured!” or “receive a free coffee when you use #XXXX on Instagram!” This way your account will include content both from your business and your customers.
Pictures are going to be essential for any of your social media posts and you want them to look good. The best part is you don’t have to be a good photographer to take great pictures of food. All you need to do is follow a few simple steps. Download a photo editing app on your phone such as Lightroom or Vsco- you can play with the brightness, sharpness, and clarity of the photos as well as adding filters. Additionally, use the same background for every picture. If you take a photo on a white table always take the photo on the same white table that way your feed will be aesthetically pleasing.
People love getting free stuff. Hosting giveaways such as a free gift card or a free meal can help create buzz about your business. It can help you increase followers and interactions on your page. You can do something during different holiday seasons, or just randomly. Here is an outline of potential terms:
1. Like this photo
2. Follow our account
3. Tag a friend you’d share this meal with (1 tag=1 entry)
4 random winners will get a FREE appetizer and drink on their next visit!!!
Interacting with Customers
Make sure that you respond to customers’ comments and complaints on social media. The responses should be personalized and not generic. Try to get to responses within an hour of receiving the comment. If you aren’t confident you will check these interactions often, a good tip is to create a rotation with your employees to have the job of checking and responding to any social media interactions for the day. ((if you want to insure quality and fluidity in your customer interactions, check here to check out our reputation management package!))
We have talked about Instagram influencers in the past and food bloggers are a goldmine! Don’t be afraid to reach out to food bloggers to partner with them to get the word out about your restaurant.
To increase your restaurant’s social media following, click here to check out our social posting products!