The hotel industry is one of the fastest growing industries in the world. Travel has become increasingly popular over recent years, expanding much of its popularity with the Millennial generation. Bookings in travel and tourism reached almost $1.6 trillion in 2017, with global hotel industry estimated to exceed $500 billion by the end of 2018. Although this industry is growing rapidly and expected to continue to grow in the coming years, it is still essential that businesses operating within the hotel industry market to their customers effectively to continue to stand tall in this competitive landscape. Here are 5 marketing tips for marketing to Millennials in the hotel industry…
A Picture Says a Thousand Words
One of the most important aspects for customers in choosing a hotel is what it looks like; does the bed look old and dusty? Are the carpets outdated and ugly? How big is the bathroom? Is there a TV? The questions are endless. Customers turn to pictures to answer their questions. It’s easy enough for you to claim, “Beautiful, picturesque views of the countryside right outside your window!”, customers need to see it to believe it!! Posting pictures of your hotel rooms is a great way to attract customers as well as gain their trust that you offer high quality accommodations!
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LOYALTY is KEY
In the hotel industry, customer loyalty is essential. Once customers have had a good experience at your hotel, they are encouraged to choose your hotel brand for their next travel location as they are already familiar with it. Offering discounts for first time customers is a great way to get new customers in the door and enjoying your services. If your hotel is offering a lower rate and your hotel looks high quality in your pictures, they will be more willing to give your hotel a try over others they have already visited.
There is no Such Thing as no Transparency
With all of the reviews on travel sites for hotels, airlines, and so on, there is no such thing as no transparency. Be sure to be 100% honest on your site and social media accounts in regards to the services your hotel offers and the quality of the accommodations. If customers visit your hotel with false expectations, they will be disappointed by what they receive and therefore give your hotel a terrible review. If they go in with more realistic expectations, they are more likely to be presently surprised by extra offerings they are given and added customer service they did not initially expect!
Maximize Reviews and GET MORE VIEWS!
Reviews are extremely important in the hotel industry as many customers first instinct in searching for a hotel to stay at is to look at third-party sites such as Expedia or TripAdvisor. After looking at price and pictures, the third aspect they’re going to look at is your customer reviews. To insure you build up your reviews and always have relatively new reviews for your hotel, offer incentives such as, “free breakfast in the morning if you write us a review!”
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Utilize Online Efficiencies
With the new technologies and advances in Internet usability, you can greatly enhance your customers experiences in booking a hotel room, viewing new price deals, and so on. Many hotel chains have taken advantage of this by adding virtual 3D visualization of hotel rooms on their sites so customers can get a more enhanced look at what their accommodation is going to look like. Making customers’ experiences on your hotel site easier and more engaging encourages them to directly visit your hotel’s site as opposed to looking for deals online amongst you and all your competitors. This will maximize your hotel’s profitability by increasing your customer loyalty and sales!
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