This year over 100 million people watched the Super Bowl in the United States on February 3rd. With cable TV users lessening every month and turning to online streaming instead, the Super Bowl is extremely important in successfully and effectively utilizing cable TV advertisements. The cost of a 30-second advertisement during the Super Bowl is approximately $5.25 million. We were impressed by some of the Super Bowl advertisements we saw this year.
When watching the advertisements this year I found there were two types of advertisements; the ones whose ads revolved almost entirely around the actual product, and the ones whose ads had nothing to do with the product at all. I’ve found the ads that had nothing to do with the product, no matter how entertaining, are not effective in promoting the product or the company as viewers do not remember what the ad was for. Keeping that in mind, let’s take a look at my Top 5 Super Bowl Commercials of 2019…
Bubly’s commercial opens with Michael Bublé picking up one of their drinks and saying “mmm I love Bublé.” A woman tries to correct him when a store clerk, Dave, approaches and Bublé mispronounces his name as well. The ad ends with Bublé scratching out the y in Bubly on the bottles and changing it to his pronunciation of the brand name. This ad is extremely successful in both entertaining the viewers and grabbing their attention, as well as ensuring viewers remember what product or brand the commercial was for.
Microsoft had one of the more inspirational advertisements during the Super Bowl, focusing on their new Adaptive Controller for the Xbox One which was designed for gamers with disabilities. The ad features several kids with disabilities showing them playing with the traditional Xbox controllers and then showing them playing with the adaptive controller. This ad captures the audience’s attention as it is an extremely inspirational advertisement surrounding an issue which affects millions of people, while also featuring and marketing their product.
The ad opens with loud and fast footage through forests and cliffs and then slows in on Zoe Kravitz who draws in viewers with her vivid whisper. Throughout the ad she taps her fingers on the beer, drags the beer across the table, and pours the beer with the sounds of each heightened to encourage viewers to continue to be intrigued. This ad draws viewers in with the whisper and Zoe Kravitz, and then attracts all of the attention to the actual product they are promoting, the beer.
Burger King’s ad was very simplified as compared to others during the Super Bowl, featuring a short clip of pop art innovator, Andy Warhol, eating a Burger King burger. The artist himself attracts viewers’ attention, which is then brought to the burger he is eating, and eventually, the Burger King logo. It makes you notice the ad, want the food, and therefore, want to go to Burger King.
The ad opens with a woman ordering a Coke at a restaurant, and the waiter responds “We don’t have Coke, is Pepsi ok?” This is a phrase you hear quite often when you’re ordering a certain soda that the restaurant doesn’t have available. “Is this ok?” Pepsi puts a spin on it by including Steve Carrell who gets up and makes a big deal about Pepsi being more than ok. Although some people do order Coke over Pepsi, they didn’t focus on that side of it but instead brought it up and turned it around to be lighthearted. After mentioning the Pepsi brand name multiple times throughout the commercial, viewers are left to think about that advertisement and the joy they felt in watching it every time they’re asked “is Pepsi ok?,” instead of feeling upset that they can’t have a Coke.