How to Respond to Positive Reviews

Customer reviews play a tremendous role in a business’s reputation. It is very common for people to research a company or business before making a purchase. Reading reviews is an easy way for them to do so. Potential customers can pick up on the customer service that a business provides via their responses to reviews.  It is important to respond to positive reviews because it makes customers feel like their thoughts and opinions are valued. In addition, responding back to customers who are already satisfied with your work can help to build a loyal customer base! Here are some tips on how to respond to positive reviews from customers:

Thank the reviewers

First and foremost, it is important to immediately thank the reviewers for taking the time out of their day to write a review. People can be really busy, and will appreciate you recognizing the effort that they put in. In thanking the reviewer, make sure to point out or agree with specific things that they mentioned. In addition, time is of the essence! Don’t wait too long to respond back. A punctual “thank you” means a lot more than one that is weeks (or months) late!!

Personalize your responses

In responding to reviews, it is important that each customers feels like they are valued and appreciated. One way to do so is by personalizing each response.  Start off by addressing the review to their name instead of a generic title such “Dear customer.” Small details like this make customers feel like they are receiving a genuine response! Next, reference specific details that they mentioned in their review.  By doing so, it will seem like a personalized message, rather than an automated response. Don’t go too over the top, in most situations a few sentences should be perfect! At the end of the response, suggest a product that they might like, offer a promotion, or send them the link to sign up for another appointment. Customers may feel more inclined to shop again if they have an incentive!

Share the positive review

One way to improve your online reputation is by sharing positive reviews online! Share snippets of praise from customers on your website, social media accounts, or advertisements.  If you have good reviews, potential customers will be more likely to select you over other businesses.


Responding to positive reviews can help to improve your business’s reputation and strengthen relationships with customers. Click here to check out our products page!!

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