Social Media Marketing for Software Companies

Companies can spend thousands of dollars through creating advertisements for their business that may not even be reaching the right groups of people. There is a far more inexpensive solution for reaching out to customers: social media marketing!! Social media marketing is the use of social media platforms such as Instagram, Twitter, and Facebook, in order to advertise a good or service. Not only is social media inexpensive, it is so easy and convenient because it can be done right from your phone or computer. Nearly 80% of Americans have social media accounts which means that your advertisements have the potential to reach much larger numbers of people than traditional advertising would.  Social media techniques can vary from industry to industry, but the main goals are simple: advertise your service or products and show why you are the most credible business for the job. Here are 3 tips for promoting your software company via social media:

Choose the correct social media platform!

The great thing about social media marketing for computer software companies is that most people purchasing computer software are generally relatively tech savvy and are therefore able to navigate social media platforms. Not everyone uses every type of social media, so it is important that you choose the right ones for your company. Generally, since Instagram has more photo based content rather than text based, it is a great way to build your brand’s exposure and reputation. Potential buyers will see photos of your products and branding which will make them more likely to remember the brand and name in the future. Facebook and Twitter, however, are text based and could be used more effectively to sell products and reach out to potential buyers. LinkedIn can be a more personalized approach to reach out to other employees and companies who may be interested in purchasing software. Selecting the right platforms for your business is crucial to the success of your social media marketing.

Create a content schedule.

When using social media to promote your company, it is important that you carefully plan out your content. Switching up your content and photos is crucial to making sure that your followers don’t get bored. Try using the 80/20 rule: a ratio of 80% advertisements and 20% entertainment or other sources of interesting media to maximize engagement from followers!  Using a content schedule can help you to keep your ideas organized and ensure that your posts are not too repetitive.

Assess your user engagement

User engagement is a great way to assess the success of your social media accounts. How many followers do you have? Are your followers liking or commenting on your posts? Are large numbers of people unfollowing your account? After promoting a product via your social media pages did sales go up? These are all important questions to ask in order to assess your user engagement. If your user engagement is poor, try reaching out to family, friends, and other businesses or companies to gain more followers.  Having a large number of followers is good for two reasons. The first reason is that it makes you seem more credible because you have a large number of people who know about your company. The second reason is that the more people who follow you, the more likely that they will be engaged with your account and purchase products.

Social media can be an inexpensive and effective way to promote your software company. Need more help? Click here to check out our social media services!

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