Have you found that your marketing ideas have been running dry? Your content calendar has been drained of fresh, fun content? Your advertising has no spark?? Have no fear, even the best of marketers reach a point in time where each advertisement they create feels old and outdated. A solution to this dilemma is easy: start introducing national holidays into your advertisements. Using holidays for social media marketing can add that much needed spark in order to spice up your advertising
There is a national holiday for everything!! Did you know that June is National Candy month? Or that National Social media day is June 30? Find national holidays that are relevant to your business and personalize them to help bring in more customers. Even the smallest, most obsolete national holidays can be an excuse to run a flash sale or event!!
For example, are you a pool company? You are probably already using holidays such as Memorial Day, Fourth of July, and Labor Day to advertise your products. Have you ever considered using holidays such as National Swimming Day (July 11th), National Pool Opening Day (last saturday in april), or Summer Solstice (June 21) to raise awareness of your business?
separate yourself from competitors
One reason why you should use national holidays to promote your business is to separate yourself from big corporations and competitors. Large corporations such as Walmart have marketing budgets that are remarkably high. While you can’t compete with their budget, you can use national holidays to attract buyers. For instance, you don’t see large businesses such as Walmart celebrating National Peanut Butter Cookie Day!!
offer customer incentives
There are many ways that you can attract customers via celebrating national holidays! You can offer flash sales or promotions related to the holiday. This gives customers an excuse to buy products if they did not have a reason to before! In addition, it is a fun way to get rid of extra products! Another way to attract customers is by throwing themed events related to the national holiday. For example, during National Rose Month, offer classes on floral arrangements. Not only does this prompt customers to make a purchase, but it raises awareness of your business and will bring in more business in the future.
use social media
Use social media to your advantage! Social media is such a crucial advertising resource. Use facebook, twitter, and instagram in order to get the word out about your sales, promotions, and events. Don’t forget to utilize instagram stories and repost customer posts!
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