Email is a crucial aspect of every successful business. Whether you use it to contact suppliers, reach out to customers, communicate with coworkers, or schedule meetings, email plays a huge role in the everyday administration of small businesses. Despite its importance, not all email providers are created equally. It is important to do research before choosing an email provider in order to ensure that it fits all of your needs. In honor of National Email week, here are the most important factors to finding the perfect email provider!
Ease of use:
Email is a resource that is used everyday in most businesses! It is important that the email provider you chose is user-friendly and easy to navigate. You do not want to spend important company time trying to access old emails or add an attachment. If the email provider that you are looking at is not easy to learn, it probably is not worth the time. Consider using an email provider that most employees are familiar with or will not be difficult to transition to.
Your email needs to be available when you need to use it! When systems are down, you can miss important information or deadlines. It is crucial that you can trust your email service to be up and running at all times.
This goes without saying: you want to trust that your information is kept safe and private. How can a customer trust a company with an email service that leaks important information? With email hacking and phishing growing more and more common, it is important that your email service goes through measures to ensure that your accounts are secure and no unauthorized personnel have access.
Compatibility with other resources:
Some email services are more compatible with your existing programs such as calendars or video chatting. Instead of having to convert all of your resources, try to find an email system that can integrate into your existing programs. This ensures a quicker transition and less training.
Filtering through your email to get to the important messages can be such a pain. Get an email service that automatically filters out spam and puts it in a separate folder! This helps to save time and frustration.
Sometimes you want to declutter your inbox, but don’t want to delete emails all together. Consider looking into email services with an archive folder to separate and organize emails. Keeping track of your records is crucial, and archive can help you to keep accurate records of your communication.
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