Social media is something businesses can’t avoid these days. Practically everyone uses it, and having an online presence can benefit your business in so many ways. Although it can seem difficult to manage at times, there are a few hacks you can use to help make the process much easier. Especially during this time when it is absolutely essential to stay in touch with your audience, here are a few pro tips that will enhance your social media game and boost your following on social media platforms!
- Take Advantage of Hashtags!
Here’s one hack that you’ve probably heard before, but one that is extremely important to keep in mind when it comes to social media. It may seem small, but never underestimate the power of a hashtag. Oftentimes, people will look up hashtags on social media to find new products, learn about a topic, gain inspiration, or simply to see what is new and trending in relation to the topic they are interested in. Niche hashtags are extremely useful when it comes to grabbing the attention of a very specific audience. For example, it would benefit an interior design business in Boston to use the hashtag #bostoninteriordesign in addition to more popular hashtags like #interiordesign to reach a more local audience looking for their specific business. Along with adding these hashtags to your post captions, Instagram even has a feature where you can add hashtags to your bio, which makes your page even more searchable. With the use of hashtags, you can attract many more followers and eventually convert them into customers!
- Focus More on Engagement
When analyzing the success of your social media posts, there are a variety of metrics you can look at, such as the number of likes your post received or the amount of new followers your account has gained. Although these are definitely important to keep in mind, engagement should be your number one focus. Comments, conversations, and shares indicate whether or not your audience is engaging with your content and is truly interested in it. Most social media platforms provide numerous free analytics tools that can provide you with insights into what kind of content your audience responds to well, and what doesn’t interest them as much. Similar to testing out different posting times, you can play around with different kinds of content to see which posts receive the most engagement. You can even use polls on Instagram or Twitter to ask your followers what kind of content they would like to see more of, so that you can better serve their needs and keep them interested! - Make the Most out of Instagram Stories
On that note, let’s talk about the value of Instagram stories! As you may already know, social media apps like Instagram, Facebook, and even Twitter have introduced this tool, and it allows users to post photos or short videos that appear at the top of one’s feed, but disappear after 24 hours. This tool leverages two very important marketing concepts: novelty and scarcity. Because it is part of our innate psychological makeup to want to see something before it is gone for good, these stories work wonders when it comes to engaging followers. You can use these stories to highlight new products, answer customer questions, gather feedback, interact with followers in a fun way through polls and quizzes, and so much more. Try posting on your story a few days a week, and you are likely to see a lot more interaction from your followers.
The most important thing to remember is to listen to your audience and focus on what they want to see from you. Connecting with your community is super important, and these hacks can help to keep your followers engaged and continue to support your business!
Managing your social media pages is a crucial part of running your business, but can also be a time consuming one, letting a professional manage your accounts allows you to spend more time working in your business.
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