In the digital era we live in, it is no surprise that artificial intelligence (AI) has become so common in almost every industry there is. We have become so accustomed to this technology that, sometimes, we don’t even realize how much we use it in our everyday lives. If you think about it, smart assistants control the heating in our homes, and AI tools track our performance in the office. It’s everywhere.
Now, when it comes to marketing, these tools can go a long way in improving the kind of content we share with our audiences. Here, we go into some ways that AI can boost your content marketing strategy and allow you to make more meaningful connections with your target audience.
- Find Relevant Topics for your Audience
With content marketing, finding the right topics that engage with your audience is key. Thanks to AI, there are several predictive analytics and social listening tools that can examine your target audience and your competitors, and then tell you which topics your customers respond well to online. It can be as simple as identifying new keywords that will enhance SEO or deciding what kind of content to post more of. Once you start sharing more content that your customers are looking for or are interested in, they are more likely to find your business while searching for answers to their questions!
- Automated Publishing
While the actual content itself is extremely important for your marketing strategy, you also need to take timing into consideration as well. When you consistently post content at a time that makes the most sense for your target audience, you keep your customers engaged and increase the chances of attracting new leads. AI searches for when your customers are most likely to log on to your website in search of new information, and will provide you with the most optimal times to post so that your audience is more likely to see your content!
- Provide More Personalized Experiences
As we all may know, content that is more personalized to a specific audience is much more effective than what we think will appeal to everyone. With AI tools like chatbots, you can find a lot of information about what your audience is looking for, what they complain about, and what they enjoy most about your business. With this data, you can develop a customer persona that helps you to identify what it is that your customers want and need, which will allow you to market that to them more specifically. When customers see content that is more relatable, they are much more likely to respond positively and engage with your business.
As you can see, there are so many ways AI can help you business reach the customers you want. Without this technology, it would be a lot harder to pinpoint useful insights that will actually make a difference in how well you communicate with your customers. So, if you are looking to develop a deeper connection with your customers, AI might be the perfect tool to start experimenting with.
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