2020 has been a crazy year so far, and most companies have had to alter their marketing strategies to keep up with changes in consumer behavior and preferences. Although it has been a big change for many, the transition to the online world has allowed businesses to reach customers in ways they had never experimented with in the past. As you and your team start looking towards the future, and continue to craft your marketing strategy via social media, be sure to keep these three tips in mind.

  • Keep Followers Up to Date on Social Media Accounts
    As consumers of social content, many people choose to follow brands on social media to stay up to date on new products and services. Your followers want to see your products or the value that you can offer them, so make sure you are sharing any new information or product launches on social media! Post content that is relevant to the audience you want to target, and your page will gain a lot more engagement.
  • Provide Excellent Customer Service
    If it isn’t already, be sure to make customer service a top priority, as this aspect of your business is extremely important from the customer’s point of view. Customers will actually unfollow a brand if they are known for having poor customer service, and for this reason, ignoring or providing inadequate responses to followers’ questions or comments online is not an option. As you work to improve your customer service strategy, evaluate how you currently handle these customer service issues, and look for areas of improvement. You can increase training for your customer service team to teach them better responses, ensure that they are answering inquiries in a timely manner, or leverage social listening tools to ensure that no message is overlooked. This is something your customers will take notice of and definitely appreciate!
  • Utilize Images and Videos as Much as Possible
    Not only does the content that you provide matter, but the way it is delivered too! Numerous studies have indicated that consumers prefer to engage mostly with images and videos, so work to increase this kind of content throughout all of your social media channels. If you need some post inspiration, you could always turn old blog posts into visual or video content. Consider interviewing clients or employees with a series of video clips. Whatever content you want to post, try including a visual element with it as well to increase engagement!

We can’t predict what 2021 will look like, but one thing we can ensure is that our social media marketing strategies are tailored to the changing times and what customers are looking for. To enhance your relationship with your consumers, and to strengthen your marketing strategy for the upcoming year, be sure to keep these tips in mind.


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