Social media has been a game changer for small businesses and how they market themselves. Not only has it allowed businesses to cut down on advertising costs, but it has also given them the opportunity to reach new audiences. Since almost everyone uses some form of social media these days, the chances of your business attracting more customers (whether online or in store) increases drastically. Here are a few of the many reasons your small business should have at least one social media account.
- Increases website traffic
This one may not be so surprising, but social media plays a key role in increasing traffic to your website! In my personal experience, when I come across a business page on social media, and I am intrigued by their posts, I often go to the link in their bio to find out more about what that business sells and what they are truly all about. Once you have more people visiting your website, sales are much more likely to take off. - Gives your business a personality
Social media allows you to get a lot more personal with your followers. Rather than using generic, cookie-cutter captions, you can let your real voice shine through. All you have to do is be yourself, post frequently, and engage with your customers, and your followers will get a feel for your company’s personality. This will help them connect better with you and feel more comfortable buying from your business! - Makes it easier to generate a buzz
As a small business, you’re typically not going to spend tons of money on huge marketing campaigns. This is where social media comes in handy. As a free way to advertise your brand, social media is the key to showing off your products and services. Once you post, your followers will do the rest of the work by liking, sharing, and spreading word-of-mouth about your business. - Attracts customers in your location
There are a lot of apps out there that allow users to find businesses in their area. Instagram allows people to tag their location which can prompt others to check out your social media profile online. There are also apps like FourSquare that allow users to find businesses in their area. They can search for restaurants, cafes, or things to do in their location. With some good reviews, this app can definitely help to bring customers directly into your store! - Helps connect you with other businesses
Not only does social media help bring customers into your store, but it also helps you to connect with other businesses as well. With a LinkedIn profile, you can connect with other professionals that own or work for other cool businesses. It never hurts to make more connections, and you never know, it could help you in unexpected ways!
Well there you have it. These are only a few of the many benefits that come with having social media profiles. So, if you haven’t already, get started with some social media apps. And if you’re already on some, try to expand on more (as long as those apps make sense for your company and your target market). And if you’re looking for more social media assistance, we have a free Ebook for you here! {{cta(‘324e4486-b1c4-40ac-bec6-96b8df45ae06′,’justifycenter’)}}
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