One of the keys to increasing your revenue and creating sustainable growth is to focus on customer retention. It costs much more to find new customers than to keep existing ones who already know and trust your brand. Email marketing is a great way to reach your customers and keep them interested in your products or services. It may seem like a daunting task to grow and retain your email list, but there are some great strategies out there that make it much easier. These five tips provide value for the customer and will allow you to cultivate a loyal email subscriber base!

  • Create a Personalized CTA for Your Blog or Landing Page
    Because different people who visit your site may be looking for different things, a personalized CTA helps to meet their specific needs. For example, say you’ve received a lot of engagement on a blog about healthy living. Here, you can persuade people to subscribe to your email list with a CTA such as “Click here to download your free healthy everyday recipes ebook.” This way, asking for customers’ emails won’t feel like a gimmick, because they are receiving something helpful and valuable in return. You can also offer toolkits, quizzes, or articles to reel in your audience and maintain them in the long-term.
  • Insert a Slide-In or Pop-Up for Pages on Your Site
    After a user has spent some time on one of your pages, you can add a pop-up that is relevant to the information on the page. These pop-ups should include something valuable for the visitor, so that it doesn’t seem intrusive or obstructive. You could use an exit pop-up, which appears when the user tries to leave the page, or you could include one that shows up after the user scrolls down the page a certain amount. Whichever method you choose, onsite retargeting is a great way to help visitors find something they might have been looking for and is also amazing for generating leads.
  • Create a Timed Pop-Up Survey
    After visitors have looked at your page and start to become invested in the content, this is the best time to insert a survey question that asks for their email. It could look something like this: “You seem interested in our news updates, would you like to sign up for our weekly news email?” followed by a yes or no option. Because the survey shows up a little after the user has been on the site, they are more likely to be interested in signing up for the email list.
  • Use Humor in Your CTA’s
    Sometimes, we’re so used to seeing these pop-ups that we skip right by them. If you use humor in them, however, you might catch users’ attention and see more results. For example, having a CTA that says “No, I don’t want to save money” and “Yes, sign me up!” might get people to stop and consider your offer. It makes a difference versus when the options are just “yes” or “no,” because I mean, it’s pretty hard to say no to saving money.
  • Promote Your Email Newsletter on Your Social Media Accounts
    With a following on Instagram, Twitter, Facebook, LinkedIn, Tik Tok, or any other social media platform, you can easily promote your newsletter to your followers. For example, on Instagram, you could post a story promoting your newsletter with the link to sign up in your bio. If your followers enjoy your content on your social media accounts, they will probably enjoy your newsletters too!

Well, there you have it. These five tips are a great place to start when building up your email list. Once you have a larger email subscriber base, you will be able to maintain more long-term loyal customers and ultimately boost sales!


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