Videos have recently become one of the most powerful promotional tools for all businesses. They are more exciting and engaging than plain text, and they immediately grab a viewers’ attention. As easy as they are to create, when it comes to video marketing, there are some videos that are more effective than others. So, if you’re a small business looking to create a compelling marketing video, we’ve come up with a few tips to follow that will help you do so.

1. Tell a story

A good video always tells a story. When creating your video, try to utilize emotive power by appealing to the customer’s needs and desires. Instead of overselling your product or service, you should sell the “dream” or lifestyle through a story.

2. Come up with an intriguing title

The title needs to be eye-catching in order to grab the viewer’s attention. This is an important step in creating a buzz around your video and getting people to actually watch it. Also, by using relevant keywords in the title, the video is more likely to show up on the search engines when viewers search for the topic.

3. Educate your audience

One of the most powerful ways to promote your brand through video is by educating your viewers. Videos that offer advice, information, tips, and other informative content can sometimes be more effective than a promotional video. For some businesses, this may be the better option for spreading awareness.

4. Use content generated by customers

User-generated content is always a good idea for promoting your brand. People trust other customers just like them, so this kind of content will appeal to your prospective customers. Simply have your customers take over the camera and talk about how they have used and benefited from your product or service.

5. Take viewers behind the scenes

Customers love to feel close to brands, so taking your viewers behind the scenes into your business’s ‘natural surroundings’ is a great way to show them a personal side to the business. The closer they feel to your business, the more likely they’re going to feel comfortable purchasing from you.

6. Include tutorial videos

Posting tutorials that are relevant to your niche is a great way to connect and engage with your customers. Something as simple as a cooking tutorial or a workout routine will entice the viewer. Informative and useful content will leave them wanting more.

7. Keep them short

Last but not least on the list, remember to keep your videos relatively short. Online viewers’ attention span can only last for so long until they are off on a new site or at a new video. People probably won’t watch videos all the way until the end if they are too long, so try to get your message across in a fairly short time frame. The less you say, the more likely people are to remember!

As you can see, videos can be an extremely effective method for communicating with your audience. There is so much you can do with videos, and they don’t have to be a Hollywood production. As long as you portray your brand as authentic and credible, your videos will resonate with your audience and help you sell your products or services.

Want to see how your video stacks up to competitors? We can help.



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