How to Respond to Positive Reviews

Customer reviews play a tremendous role in a business’s reputation. It is very common for people to research a company or business before making a purchase. Reading reviews is an easy way for them to do so. Potential customers can pick up on the customer service that a business provides via their responses to reviews.  It is important to respond to positive reviews because it makes customers feel like their thoughts and opinions are valued. In addition, responding back to customers who are already satisfied with your work can help to build a loyal customer base! Here are some tips on how to respond to positive reviews from customers:

Thank the reviewers

First and foremost, it is important to immediately thank the reviewers for taking the time out of their day to write a review. People can be really busy, and will appreciate you recognizing the effort that they put in. In thanking the reviewer, make sure to point out or agree with specific things that they mentioned. In addition, time is of the essence! Don’t wait too long to respond back. A punctual “thank you” means a lot more than one that is weeks (or months) late!!

Personalize your responses

In responding to reviews, it is important that each customers feels like they are valued and appreciated. One way to do so is by personalizing each response.  Start off by addressing the review to their name instead of a generic title such “Dear customer.” Small details like this make customers feel like they are receiving a genuine response! Next, reference specific details that they mentioned in their review.  By doing so, it will seem like a personalized message, rather than an automated response. Don’t go too over the top, in most situations a few sentences should be perfect! At the end of the response, suggest a product that they might like, offer a promotion, or send them the link to sign up for another appointment. Customers may feel more inclined to shop again if they have an incentive!

Share the positive review

One way to improve your online reputation is by sharing positive reviews online! Share snippets of praise from customers on your website, social media accounts, or advertisements.  If you have good reviews, potential customers will be more likely to select you over other businesses.


Responding to positive reviews can help to improve your business’s reputation and strengthen relationships with customers. Click here to check out our products page!!

Why Small Business is Best

Operating a small business is not something to try to sneak past your customers, but rather something to accent on throughout your marketing strategy. There are so many benefits to purchasing from small businesses as opposed to large businesses. Accenting on the personalized customer service, increased customer value, and high quality products and services your small business offers, will greatly increase the effectiveness of your company’s marketing. Below are three tips in how to effectively market your small business…

Inbound Marketing

Considering that small businesses tend to do less business and therefore generate lower profits than larger businesses, there is less money to be allocated towards the marketing budget. Inbound marketing is extremely helpful in allowing small businesses to compete with larger businesses who can afford to spend more on marketing. TV advertisements, print advertising, and radio ads have become extremely ineffective in recent years as customers are now using social media and music and tv streaming services. Inbound marketing includes blogs, websites, and social media marketing. Inbound marketing revolves around attracting the customer to your business, rather than simply marketing a product or service to them. It’s about creating a need for your customer so they come to you as opposed to the other way around.

If your business needs help with improving its inbound marketing, click here to check out our MaxExposure products on our website!

Customer Service

One of the best parts about working with a small business is that you actually get to know the people you are working with. Instead of being stuck on a customer service number, customers are able to reach out directly to the employee they work with. This improved customer service as compared to large companies gives customers a peace of mind that if they are not satisfied with the service, and so on, they have someone they can contact directly regarding their concerns. If you are operating a small business, make sure your customer service surpasses expectations through employee training and business norms. The better the customer service, the happier the customer.

Satisfying your customers not only ensures they continue purchasing from your business, but that they will recommend your company to their friends and possibly even write you a review online! Customer recommendations and reviews go a long way in marketing your small business. Small businesses are typically not well-known and trusted right off the bat because many people have never used or heard of them before. Through customer satisfaction, reviews, and recommendations, your small business expands its customer base and improves its branding.

Check out our MaxExposure social posting products for your small business by clicking here!

Last but not least, the best part about working with, or for, a small business is that everyone within the company has a stake in how the company performs. Smaller businesses have a smaller amount of employees, so each employee they do have, hold various responsibilities for the company and care about the quality of the service they provide to their customers even more. Hiring a small business to do work for you means getting top notch customer service from skilled people who care about their work and the quality of their work everyday.

Check out our MaxExposure story on our website at maxexpousa.com!

BIG Results for Local Businesses

Today we go through a report for a client currently on our Facebook Messenger program. They are in their 2nd and a half month and have already achieved 5x monthly ROI. We have helped them get predictable sales month over month, tracking exactly how much each customer spends. How many marketing programs have you used where you can see every month how much someone spends as a direct result of that program?

Employee Feature: Amanda Ciarci, Marketing Assistant

ciarciprofpic.jpeg

What do you do for MaxExposure?

My daily tasks include sourcing and posting content for clients as well as monitoring their social media accounts.

What is your favorite part of your job?

I love having the opportunity to enable our clients to have an online presence that aligns with their goals as a business owner. I feel as though this is typically thought as a luxury for large-scale corporations, but in this day and age it’s now a possibility for every business, no matter the size, to be able to build upon their brand and reputation.

Why do you feel companies should choose MaxExposure?

Having a team like us, completely focused on the marketing, enables every customer to freely pursue the dream that led them to starting their business! What we offer is a new way to connect with the users of the phenomenal products and services our clients are already providing.

What is your favorite MaxExposure product?

I don’t think I could pick just one! One of the best aspects of the services we offer is that we can create a customized package tailored exactly to what each individual business needs. 

Check out our website or give us a call today to see what product package would work best for your company!

Employee Feature: Aly Grushkin Carter – Director of Client Services

What do you do for MaxExposure? fullsizeoutput_6344

I am responsible for the communications department at MaxExposure. I handle the customer service, website design as well as much of the administrative responsibilities. My main priority is to ensure our customers are well taken care of and happy! 

What is your favorite part of your job?

My favorite part of the job is when my clients start to see results, its my absolutely favorite when they call up and say “I am getting all these calls from new customers and I’m not sure why!!” I feel a sense of pride in our work, and also very excited for our customer seeing results! I truly love my job, because I get to help so many people increase their online presence and gain an understanding on how to help their company grow online.

((Click here to check out more of our MaxExposure blogs and get tips on how to improve your company’s marketing!))

Why do you feel companies should choose MaxExposure?

selective focus photography of woman standing wearing white coat holding smartphone

When you work with a family business, you’re not just a customer, we take the time to get to know our customers. We connect with you on social media, we learn about your life and we share our life with you and when you call up, we greet you by name more often then not! We also reach out multiple times a year to just say “hi” to our customers, because customer service, and connecting with our customers matters to us!

What is your favorite MaxExposure product?

My favorite products are our Website Design & Instagram Products! A lot of small businesses have outdated or nonfunctional websites so being able to see the transformation of their online company image has been amazing! 

If you need us to boost your social media following and engagement, check out our MaxExposure Social Posting products today!

Are you networking with the right people?!

Video

Do you go to networking events regularly? Networking events allow you to show your support for the local community and establish yourself as the local expert. As you establish more relationships in the community you will start to see awesome things happen. People want to do business with people they have a good relationship with.

How well do you know your customers?

No matter if you have hundreds of customers or just a handful, getting to know them can be the key ingredient to repeat business and or long term customer loyalty.

Here at MaxExposure we pride ourselves on offering the highest  level of customer service possible, down the the smallest detail of greeting our customers by name when they call (caller-ID, is KEY for this :)). Asking your customers about their life, major events coming up, what they did this past weekend or even remembering their order (at a restaurant) helps to make your customers feel appreciated and that you care about them for more than just their role as a patron.

So how do you work to keep your customers? In age of social media, its easy!

  1. Host an Event – Events are a great way to get to know your customers outside of the “buyer-seller” relationship. Whether its a wine & cheese mixer at retail store, a customer appreciation happy-hour, or a special “members-only” class at the gym, having small events allows you to meet each of your customers and spend time getting to know them!
  2. Connect on Social Media – Highlighting your customers and or taking pictures of them in your business is a great way to not only thank them for their business & loyalty, but also a great way to increase your social exposure. When you feature your customers on your social media, it’s very likely that they will repost and promote you to their following.
  3. RESPOND to YOUR REVIEWS! – Responding to your customers reviews when they are complimentary is JUST as important as when the customer has an issue. Thanking your customers publicly online, is crucial to ensuring they come back and visit your business again. The smallest gestures have the biggest impact, BUT, if you feel you don’t have time to keep up with your reviews, we’re always here to help you by monitoring and responding to them on your behalf! #shamelessplug
  4. Create a loyalty rewards program – we’re pretty sure it goes back to the days of potty training, but our society is highly driven by cause & effect rewards. Whether its a free wash after 10 car washes purchased, a punch card towards a free sandwich  or a 25% off coupon after your 1st visit, about 64% of small businesses say their loyalty programs have been successful.

Don’t worry, while you’re taking the time to get to know your customers, we are here to help monitor your reviews and manage your social media!

Need help with your online marketing? Check out our 80 products and services offered!

 

7 Calls to Action for Instagram

 

The purpose of a Call-To-Action or a CTA, is literally, to prompt your audience to take action on what you are prompting them to do. Sounds simple, right? Wrong. Let us help you convert your Instagram audience to potential customers with these no-fail CTA’s!

woman sitting on sofa while looking at phone with laptop on lap

  1. Create a Sense of Urgency by highlighting strict timelines. Try using wording like “24 hour sale ending SOON!”
  2. Encourage followers to tag their friends because more eyes = more possible conversions.
  3. Use powerful actions verbs such as buy, shop, try on, register or discover.
  4. Create incentives such as liking the post to get an in-store discount of 10%.
  5. Prompt questions that will spur engagement such as “What do you think of this new trend?” or “Would you ever try doing this?”
  6. Use creative and colorful graphics to draw the eye of your audience from their everyday, dull feed.
  7. Entice your audience to stay updated by posting about new products and special deals that they can only learn about through your Instagram page.

Happy Instagraming!

Written by @GraceMaxExpo