4 Keys to Successful Email Marketing

As we’ve already learned, email marketing campaigns are far from outdated.

So what can you do to up your campaign’s efficacy to generate more leads?

1. Create an eye-catching subject line

Emails are constantly sold to third parties and this is why your mailbox is constantly being flooded with emails from companies that you don’t remember interacting with. To avoid being included in the SHIFT-SELECT-MASS DELETE from your audience’s mailbox, you should create a subject line that will catch the reader’s attention and make them interested to click-in. The most effective way to do this is to “personalize” the subject line! Use personal words like “you” or “name.” A personalized touch helps eliminate any doubt as to if your email is “spam.”

Example: A Special Offer just for YOU

Example: Hey *insert name here*!

2. Make your email short and to the point

The average attention span is about 10 seconds long so make sure that you put your main message in BIG letters to catch the reader’s attention. Leave all of the specific details in smaller words. The reader of your email won’t want to take the time to pick your message out of a body of text, so make it OBVIOUS as to why you’re emailing!

3. Make your email visually-appealing

On a similar note, making the email visually appealing will make the reader more interested in reading into your email because it will extend their attention span. Images can be especially effective in getting your point across in an email because images are absorbed and understood 60,000x faster than words!

4. Create a “smart” landing page

Hopefully, by this point, your reader will have clicked through to your landing page. The landing page is the most important part of your email because it determines if your reader will become a lead. The most effective way to ensure that your readers become leads is through a call-to-action.

Example: For a free consultation or information on *insert product of service here,* enter your email as well as your first and last name!

 

Contact MaxExposure for help with creating a custom landing page and email for your next email marketing campaign. Let’s the pros handle your email marketing, as we can 100% ENSURE that we will help you generate more leads!

How To: Use “Questions” On Instagram

Instagram has recently released a new feature for their stories. This feature is called “questions.” Similar to sites like Ask.Fm or Quora, Questions is a feature that allows you to directly ask users questions without having to DM them. This feature is extremely useful for businesses because it prompts your followers to give feedback on your service or products or, simply, ask you questions.

To be blunt, we live in a day and age where much of the population is often too lazy to look up a phone number or email, as it can be very difficult to find correct listing information. By posting the questions feature on your story, users reply to your story with their questions. From there, you have the option to respond to these questions on your story for all to see.

Here are some examples of good questions that you can prompt your followers with:

  1. What new products or services would you like to see us offer?
  2. What is your favorite food on our menu?
  3. How can we improve our service?
  4. What is the best experience you’ve had with us so far?

Below find an example of what these questions, submitted and answered may look like.on a personal profile… thank you mashable.com for offering these graphics!

 

Our Favorite Instagram Editing Apps

The key to having a successful Instagram is not only in the quality of your content but also in the overall aesthetic of your page. No one even takes the “perfect” photo and most of the time, the in-app editing features of Instagram are extremely limited in its capabilities of transforming a photo from a pixely-dark image to a bright, eye-catching photo. The following apps all have different optimal uses. Read on to discover more.

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VSCO

Level of difficulty: Easy

VSCO is an editing app featuring many preset filters. These filters are extremely versatile and have subsets that are specifically for outdoor photos, indoor photos, warm photos, cold photos, overshadowed photos, over-highlighted photos, etc.  This app is very user-friendly in that it also offers a toolkit where the user can edit skin tone, tint, shadows, highlights, saturation, contrast, exposure, sharpness, etc. We highly recommend this app to those who are novices at editing photos and need an all-in-one app.

Microsoft Selfie

Level of difficulty: Easy

Microsoft Selfie is an extremely simple app with only less than 10 “beautifying” filters. This app is best for those who are pleased with the natural look in their captured photo but simply want to smooth out tones. We highly suggest this app to those who want a great looking photo but really don’t want to spend any time learning how to edit their pictures.

Layout

Level of difficulty: Easy

Layout is an app that allows you to create photo collages. With hundreds of different photo layouts, we recommend this app for those who want to create a simple collage. There is also an in-app toolkit for those who want to make small edits to the photo.

Snapseed

Level of difficulty: Moderate

Snapseed is a bit complicated at first but once you get the hang of it, it’s an extremely intuitive app. Owned and created by google, Snapseed comes with preset filters as well as a full toolkit. In the toolkit you can find options to tune your image by adjusting brightness, contrast, saturation, warmth, etc. In the toolkit are also features that allow you to change the sharpness and structure of the image as well as the curvature of the tones. You can also edit white balance,crop, rotate and change perspective. Not to mention the brush features that allow you to paint the dodge/burn, exposure, temperature and saturation of the photo. The features on Snapseed are endless and unique. Our favorite is the “selective” tool that allows you to pick tones within a certain region of the photo to edit. We recommend this app to those who want all of the tools of photoshop with a less complicated interface.

Photoshop Fix

Level of difficulty: Hard

Photoshop Fix is basically a mini photoshop for your phone. The app has retouching, sculpting and healing tools that are compatible with Adobe Photoshop CC. We recommend this app to those who already have a knowledge of photoshop but want access to the app on their phone.

Photoshop Lightroom

Level of difficulty: Hard

Another Photoshop app, Lightroom is similar to Photoshop Fix but focuses on the light, color, geometry and optics of the photo. Similar to Photoshop Fix, we recommend this app to anyone who has a knowledge of Adobe Photoshop CC or Adobe Photoshop LR but wants access to these features from their phone.

 

How To: Create an Interactive Hashtag Campaign for Instagram

So, you want to know how to create an interactive hashtag and Instagram hashtag campaign? Let’s start by explaining what an interactive hashtag is. An interactive hashtag is a symbiotic marketing technique used by companies to get their social media users to interact with their brand online in exchange for some sort of reward. It’s a bit difficult to explain and understand so we’ll give you a few examples…

Heineken #SparkMyParty – Heineken promotes #SparkMyParty specifically to younger Instagram users in New York City. When Instagram users use the hashtag and tag Heinkein in a post or Instagram story during a live house party, they have the chance of being paid a visit by Heineken during their house party. Representatives from the company will show up during the party with free beer, balloons, DJ, snacks and brand gear. This campaign not only spreads the word about the Heineken brand but also makes the customer base excited to interact with the company.

Wilhelmina Models #LoveYourGenes – Wilhelmina is a global modeling agency that represents many celebrity supermodels and talent. When you post a selfie using the #LoveYourGenes , WIlhelmina promises that they will look at your photo. If they find you to fit their needs for new models, they will message you and you will get the chance to visit the NYC office and discuss modeling opportunities. This campaign makes it easier for Wilhelmina to find fresh faces as well as gives social media users the chance to easily be discovered.

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So how can you create your own interactive hashtag?

1. Pick a reward

What exactly do you want your users getting out of promoting your brand? Perhaps if they post with your hashtag they can receive 10% off? Maybe be entered in a contest to win free products or services? The options are unlimited.

2. Create a hashtag

Looking back to #SparkMyParty and #LoveYourGenes, what is the purpose of your interactive hashtag campaign? Be sure that your hashtag is catchy so that your users will easily remember it and won’t misspell it when using it on their posts. As a social media and business solutions company, let’s say we wanted to run a campaigns where you win a year of free services…. Perhaps a hashtag we could use would be #MaximizeMyBusiness. This hashtag is unique so we know that the average user won’t be using this hashtag on any normal photos, the spelling is simple so it will be difficult for entrees to misspell it and it’s fairly simple to remember because it’s a play on words for MaxExposure Business Solutions.

3. Keep track of your socials

The most important part of your interactive hashtag campaign is to keep track of all entrees! The last thing you want is to either forget about your campaign and make your business appear flakey OR not give all entrees a fair chance at winning.

A Marketing Lesson from Beyonce

Beyonce is not only the Queen of the music industry (at least in my opinion), but has quite recently become the Queen of marketing. Her last album created an absolute tsunami on social media, blowing up Instagram, Facebook, Twitter and many other socials with hashtags like #Flawless #WokeUpLikeThis and #Slay (which are all references to her songs and mannerisms). Beyonce and her PR team know how to create buzz about her music through exclusivity, timing and suspense. Anytime Beyonce does ANYTHING and we mean ANYTHING, social media blows up and the spotlight focuses on her. So, how does she do it? And what can your company learn from her marketing techniques?

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1. Be exclusive but remain relatable

Beyonce’s credibility and authority in the music industry make her both exclusive and relatable at the same time. Her consistency is what has made her so exclusive in the music industry and world of A-list celebrities. A hair is never out of place, sweatpants are never worn in public, her musical abilities are natural and she has refined her voice so acutely that she is never off-tone or off-beat. Her physical appearance and her talent are what set her apart from the rest of celebrities. She does what she has to do to make sure that her image is always consistent, even if that means hiring multiple personal assistants. Although she presents an image that is almost unattainable, Beyonce remains relatable to her audience by staying humble. Interviews with various backstage crews have said that she treats the janitors just as well as she treats her manager.

So what can your business learn? It is essential to do what you can to keep your product/service and company consistent. Putting in extra hours and hiring extra staff (when possible) will only grow your revenues and reputation, if done correctly. Similarly, it is just as important to have consistent customer service no matter the value that the customer brings to your company.

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2. Timing is essential

Beyonce has become notorious for releasing songs and albums right before big career milestones. Before her 2013 world tour, she released a new album and right before the Superbowl, she released a new song. These are just a few examples of how she surprises her fan base with new music to leverage her popularity.

So what can your business learn? It is extremely important to always have a way of leveraging and promoting your companies new products, services and events. Doing it “Beyonce style” and announcing a new product the day before it hits stores probably won’t do much for your company, because your not on a global scale and you may not have the same type of loyal followers as Queen Bee. However, you can find similar results by announcing flash sales and distributing email blast campaigns to get your customer base excited for your company’s newest ventures.

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3. Get your customer base EXCITED

Beyonce almost never initially releases her albums through streamlined music websites. Those who are devout fans, choose to pay extra or make a more valiant effort to listen to her music as soon as it is released, regardless of its format. Those who aren’t a member of her Beyhive, her obsessive fan club, simply wait for the music to be released on Spotify, Apple Music or other streaming services. In either case, Beyonce and her team use suspense to build up excitement for her new music. It also helps that her music is very consistent in it’s quality.

So what can your business learn? It’s important to have a loyal customer base just as it is equally important to have on-and-off again customers. Your most loyal customers keep your brand strong while your inconsistent customers help create the value behind your brand. By creating hype and a positive reputation with your customer base about your products or services, you will always have customers that you know you can rely on to buy into your company… no matter how ridiculous or expensive the product/service (or in Beyonce’s case, songs or tour tickets) may be.

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Twitter Marketing Mistakes to Avoid

Twitter might be one of the most difficult platforms to crack. The demographics of Twitter users vary to the extremes and the fast-paced, chronologically ordered timeline of tweets within the app makes it difficult for your content to be seen. Many small businesses struggle when they first start using Twitter to market themselves because they have to go through many trial-and-errors to finally reach their target audience. Instead of wasting your time going through the trial-and-error period of building a Twitter following, we’ve already experimented and this are the mistakes we created, that you can learn from:

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1.Tweeting too often and using too many hashtags

Twitter uses a chronological timeline where the most recent tweets are typically featured at the top of your follower’s timeline. If you are tweeting once every hour, you are ALWAYS going to be somewhere on your follower’s feed. While some may say that this is good exposure for your business, it’s honestly just downright annoying. Focus on sending out 1-3 quality tweets a day instead of inundating your followers with every single detail on your business day. Similarly, spamming your tweets with hashtags may create more favorites and retweets but those accounts often won’t be in your target market and therefore, their interaction with your account is useless. If you are tweeting about a recent breakthrough in medical technology, don’t hashtag #ParentingTips because the interactions stemming from that hashtags are about as useless and meaningless as a lamp with no light bulb in it. Focus on quality, not quantity.

2. Being repetitive

Sending out the same tweet every day doesn’t help you at all because the only people seeing that tweet everyday will be your followers. Instead of advertising the same message over and over again, try providing quality content for your followers in between your advertising messages. Throw in some interesting articles or some memes… because no one wants to scroll through your feed and see “Stop by and try our new flavor of soft serve today #strawberry #blueberry #pumpkinpie” tweeted 30 times in a row. #SelfExplanatory

3. Not engaging with followers

The ultimate sin of Twitter marketing… not engaging with your followers *cue the high pitched, scary organ music.* The purpose of social media is to… be… SOCIAL! Encourage your customers to follow your account, follow your followers back (especially if you know them), respond to their tweets when you are mentioned in them and interact/retweet/favorite any tweet that is pertinent to your business! No engagement = no retention = no effective message = no point in having a Twitter.

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4. Not joining conversations

Recently, there have been many movements spurred on Twitter including, #MeToo #GivingTuesday #FakeNews #TakeAKnee. Twitter has changed the way that individuals and group of individuals interact with each other, especially with controversial topics like these. Some fear that joining the conversation in topics such as these would hurt the credibility and reputation of their business. As long as you keep your opinions appropriately worded and non-discriminatory, joining the conversation on a trending issue, you open yourself up to interaction with your followers and increased exposure on Twitter.

How to: Target Demographics

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1. Determine a Demographic

When determining a demographic you should ask the question, “who does my product or service appeal to?” Every product and service has an ideal demographic and if you can reach this demographic, you are likely to sell to them. Here are a few examples:

If you are a child’s clothing shop you probably won’t advertise to adolescents, but you may want to advertise to people in their late 20s and 30s who are likely to be new parents. You can define the demographic even further by targeting people in that age group who have searched for hashtags like #kidsstyle or #parentingtips.

If you are a hardware store, you may want to target demographics who stereotypically shop at hardware stores. Instead of aiming at female aged 15-20, you may want to hit an older, male demographic.

2. Create an appealing message

Now that you know your demographic and have begun targeting them, you now should create a message that will appeal to their needs and wants. Including promotions and special deals will also attract members of your target demographic and encourage them to shop with your company, instead of your competitor. Here are a few examples:

This Ace Hardware’s flyer includes sales on products that they know they’re demographics will need during this time of year. It’s summer, the perfect time to plant new gardens and paint the porch.

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This children’s clothing shop perfects their facebook ad by promising a great price and including photos of the clothing they sell. They also include a call to action where they tell their potential clients that they can have the “cutest dressed baby”… and who doesn’t want their kid looking absolutely adorable?

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3. Determine a medium

Refer back to your demographic. Different mediums work better with different genders and generations. Younger generations might react better to facebook ads or promoted social media posts while older generations might react better to emails.

4. Aggregate the message

Once you have created your physical ad and targeted your specific demographic, you just need to aggregate your message. Be sure to keep track of the stats on your ad to see how it is performing and what tweaks can be made to perfect your message.

5 Reasons why you should be advertising on Facebook

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1. Social Media is a huge part of life now-a-days

With almost 2 billion users and almost 25 billion ad-clicks per year, it’s clear why advertising on Facebook is such an attractive idea. Additionally, the average Facebook user spends about 40 minutes on the social media site everyday. If you do the math, that about 80 billion minutes in total and 1 ad click every 3 minutes.
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2. Facebook ads are cheap

With rates like the ones mentioned above, you might think that ads would be pricey… but they’re not. For $300 you can get around 1000 views on your ad per day for an entire month with high conversion rates. If you bought a billboard, it would cost you about $1000 and you would get about thousands and thousands of views per month, usually with only a single-digit amount conversions. Spend ⅓ the price of traditional advertising and reap the benefits x10.
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3. It’s easy to target the type of client you are looking for

Facebook collects demographics of it’s users such as; age, location and gender. You can target these specific demographics by simply adjusting your settings in your ads. Want to target single women aged 30-55? You can do that. Want to target men in San Francisco aged 18-20? You can do that. Facebook ads are tailored, so you know that you are getting the full bang for your buck.
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4. It’s easy to find leads through ad analytics

Once you find a demographic setting that proves to convert many views to website clicks, it’s easy to copy those demographics over and over again and have repeated success. Facebook has such a large user base that running the same ads over and over won’t become repetitive, because different people see them every single time.
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5. Remarketing helps you bring in unsure-yet-potential clients

Remarketing refers to a type of technology that shows ads for your business to people after they have visited your website or search for your business name/information. Ever noticed how a quick online browse through Macy’s or Sears creates ads all of your internet for the products you just looked at? This is no coincidence. You can have the power to be this effective in your Facebook advertisements through Facebook’s automatic remarketing techniques when publishing ads.
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Email Marketing Campaigns: Far from Outdated

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MySpace, AIM, Skype, Vimeo and Vine have died. So many popular routes of communication have passed on because they are consistently overtaken by larger social beasts such as Facebook, Instagram or Twitter. But the one form of communication that is often seen as “outdated” but has yet to meet its demise is email. Why is this? Email streamlines communication in a more professional manner. Besides this, email is immediate, it leaves a trail of records and it’s extremely low cost. Copyblogger.com tells us that their recent study showed that every $1 spent on an email marketing campaign produced $44 in revenue. And it makes sense. 58% of adults (in this same study) said that the first thing they do in the morning and last thing they do before bed is check their email, and then check their social media. The beginning of every person’s day can start and end with your marketing campaigns. An email focused on nothing but your products and services takes away all distractions and makes your company the focus of those moments.

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Similarly, another form of immediate and effective professional communication that has yet to meet its demise is live chat. Live chat is similar to email because it is low cost, leaves a trail of records and is immediate. If email marketing campaigns aren’t for you, check our our LIVE CHAT products. Get connected with clients and potential customers FAST with email campaigns or live chat windows.  

How To: Create an Effective Email Marketing Campaign

 
  1. Establish your Goals

What are you trying to do? Drive Sales? Promote a Cause? Spread the Word about a product?
  1. Create your email list

What type of people will actually read your emails? Add customers that are already using your products or services because you know that they find your business valuable. From there, make sure that your businesses’ website has a spot where a potential customer can fill in their contact to receive their emails.
  1. Create a Campaign

There are four types of email marketing campaigns: newsletters, marketing offers, announcements and event invitations.
  • Newsletters focus on providing information to customers without pushing sales.
  • Marketing offers focus on driving sales through attractive promotions.
  • Announcements focus on building the reputation of your company by keeping subscribers updated on “what’s new.”  
  • Event invitations focus on increasing awareness of a company’s event to bolster attendance in hopes of driving sales.
  1. Structure your campaign

It is essential that the physical layout is neat and not wordy. Your subscribers inbox are more likely than not, inundated with emails from many different businesses, so keep your layout aesthetically pleasing and easy to navigate so that subscribers will be more apt to be interested in your email. It is also extremely important to not over-tailor your emails. Your messages should be a bit generic so that any and all subscribers might be interested in it’s content. Finally, it is key that you make your emails easy to convert, meaning that you make it easy for your emails to send your subscribers to your webpage where they can learn more about the product or service.
  1. Press send!

After sending your emails, be sure to record the response rate of these emails to know how to better structure your emails to convert subscribers to customers.