How’s your mindset?

Your mindset in business is just as important as anything else. If you don’t know how to deal with adversity or don’t have the right attitude to fix problems that come up, then you might be in trouble. Check out our video about how the ocean is alot like entrepreneurship.

Is the customer always right?

Video

We want to ask local businesses and marketers, what do you think of the phrase “the customer is always right?” Is having the right clients worth more than having a larger volume of clients that aren’t the right fit?

Watch below and let us know your thoughts in the comments!

What it Takes to Start Your Own Business!

“Starting your own business is easy!” I don’t think anyone’s heard that one before. Starting your own business is anything but easy, but that doesn’t mean you can’t or shouldn’t do it! Nothing worth doing ever comes easy, and starting your own business is definitely worth doing. The reward and satisfaction you receive from landing that first client, or making that first dollar for your business will make you forget the sweat, tears, and the many all-nighters you pulled to get your business running. People this day and age sit through years of working in a job that doesn’t make them truly happy or give them inspiration, without even considering the option of starting their own business because it would be “too difficult.”

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I graduated from Richard Stockton State University in 1984 and thinking back to my college days, I never could have imagined that I would be where I am today, running my own successful Internet marketing company (simply because the internet didn’t exist then) MaxExposure Business Solutions. Maybe you’re stuck in that same mindset right now and couldn’t possibly see yourself having your own successful company in the span of the next ten years. I’m here to tell you, YOU CAN! Still don’t believe me? Still gonna go back to that 9-5 job tomorrow that you hate?? I guess I’ll have to work a little harder to convince you so here are 5 reasons why YOU are capable of starting your own business…

YOU have a passion

Whether your passion is going to Major League Baseball games, biking, animals, or antiquing, every passion has an endless list of potential businesses behind it. If your passion is biking, start a biking app that lists the “most scenic” or “most strenuous” biking routes in your area, and maybe even include a part for connecting with other bikers so people with that same passion can meet up and bike together. Love antiquing?? Start an app where antique shops can post new unique products they have in store to encourage people to come shop! No matter what your passion is, you can start a business around it, so jot down the things you’re passionate for and start brainstorming!

YOU have a skill set

pexels-photo-935977.jpegEveryone has a skill set that can help them in starting a business. Your skill set could include communicating well with people, being able to maintain focus, having resilience, being skilled in using technology, or even having the ability to draw or write well. It’s not what skills you have, but knowing how to use those skills to your advantage when starting a business. If you are trying to find potential clients and you’re much better at writing than actually talking to people, then you might choose to send out an email to clients rather than call them on the phone or talk in person. Being able to maintain focus, or having resilience are both attributable qualities to starting a business as there will be many deterrence’s and unexpected challenges along the way that might discourage or distract you from your goals. Every skill, big or small, is a skill that you can utilize in starting up your business.

YOU have resources

The term “resources” can apply to anything from money, people, or business connections, to technology, information, and advice or assistance. Any resource that’s available to you can be helpful in starting up your business. Maybe you don’t have access to enough money to start your business, so you can turn to your other resources such as people, business connections, or technology, to cut costs of starting up the business, or receive investments toward the business. If you want to discuss product or service preferences with your target market and your resources do not directly include people in your target market, you can use your other resources to connect with people in your target market. In starting your own business, there are so many different ways to get each task accomplished, so no matter what resources you have access to, you can think of a way to utilize those resources to accomplish each task.

YOU have your own intuition

pexels-photo-212286.jpegHaving your own intuition is something that is extremely overlooked in business today. There is no way of knowing exactly what you will have to deal with in starting up your own business. In fact the only thing we can be about 100% sure of, is that not everything is going to go according to plan. You have to rely on your own intuition, not only during your unexpected bumps in the road, but just in day-to-day decision making for your business. Gut instinct is a powerful compass, learn to trust it, follow and understanding it…and it will serve you well in business and in life.

YOU want to start your own business!!!

Well, you’ve read my blog this far haven’t you?? You’ve already invested about 6 minutes into starting your own business! Congratulations! Go invest another 10 minutes, jot down some business ideas and let’s get this ball rolling, Onward & Upward!

If your passion is helping small businesses and connecting with people, let US help YOU! Start your own business with the support and guidance from us here at MaxExposure Business Solutions!

Want to learn more!?

A Case Study on Handling a BAD Review – Tips from Clients

I know one thing that all business owners have in common… They HATE a bad review.

While many clients use our Review Manager™ system to direct positive reviews online, and negative reviews to a private email, some customers still find their way to the public review sites with a bad review.

The importance of responding to reviews:

It is important to respond to all reviews, both positive and negative, which we do for our clients, but one of our clients took matters into his own hands and found incredible results.

Bobby LeRose, owner of Bobby Q’s Cue & Co. in Norwalk CT hates reviews more than most business owners, feeling they were often unfounded and harsher than they needed to be. Many times wanting to “lash out” at the reviewer, which is never a good idea, he agreed to allow the MaxExposure Team to handle his review responses, which took the emotion out of the process for him.

After we responded, he randomly did some research, to find out why the review was so bad. In the process, he would find the reviewer’s name from their credit card info or on social media platforms such as Facebook, noticing that many times they would have “a mutual friend” (most restaurateurs know someone who knows someone you know) and then in an attempt to win them back, he reached out to them privately via direct message through Facebook.

Instead of reacting with an equally negative response, Bobby left them an apology for their situation and a very polite invitation to connect with him personally, to make whatever the issue was “right”. In some cases, he called the customer and spoke with them live online.

The response has been phenomenal…

In all cases (and there have only been a few), the reviews were either deleted all together, or changed from 1 star to 5 stars, with updated comments sharing their pleasure and surprise that an owner would take the time to reach out personally. The end result was a happy customer and a better star rating on sites like Yelp and Facebook.

Regardless of your business, reviews are here to stay. They are necessary today for customers to know more about you. How we respond to them, and the best way to handle them, is critical to any business in the “New Economy” of online consumer engagement.  Bobby Q’s has found a way to make them right, and protect his excellent reputation online.

If you want more information on our Review Manger™ System or Review Response Program, contact me at www.MaxExposureSocialMedia.com/Joe-Grushkin

About the Author:

JGJoe Grushkin is a serial entrepreneur for over 35 years. Currently, as the CEO, President and Founder of MaxExposure Social Media, the premier Social Media & Reputation Management Firm on North America, he is growing the business with effective leadership skills and developing a management team to lead in the future. MaxExposure assists small and media sized local businesses in over 80 industries. More information is available at www.MaxExposureSocialMedia.com

 

Small Business… is BIG Business

Sat. Nov. 25, 2017 is Small Business Saturday

Small Business Saturday is a day created by American Express to commemorate and promote Small Businesses and remind consumers that small businesses are the true back bone of America.

Did you know that according to the 2014 census, there are 29 million registered businesses in America, of which 25 million have “less than” 10 employees, of the 25 million, 22 million claim to have 0 -1 employee (meaning “self-employed”).

Small Business Owner at Restaurant

Small businesses account for 99.7% of all employers (source: SBA.gov), which means that if small businesses “went away”, it would devastate the economy. Supporting local, small and privately owned businesses is critical to our economy, our communities and our nation and not to mention the families they support.

Sure, you can get virtually anything on Amazon (or online), delivered the next day (and soon within hours). However, you can’t get a haircut, a slice of pizza served hot and fresh, gas in your car, a way to fix that knitting mistake or your lawn cut on Amazon. There are many goods and services that you can only get from a local business and it doesn’t take much to support your local business! You can support your local business by just taking a little bit of time out of your day and that effort will always rewarded with a smile from the business owner.

Small Business Owner at Hair Salon

So this Saturday, go out and see how many businesses you can support, but make it your personal challenge to shop local every week, throughout the year. When you engage with the local business owners, you will find them welcoming, informative and grateful.

Shop Small and do BIG things for your local businesses, community and your country.

 

About the Author:

JGJoe Grushkin is a serial entrepreneur for over 35 years. Currently, as the CEO, President and Founder of MaxExposure Social Media, the premier Social Media & Reputation Management Firm on North America, he is growing the business with effective leadership skills and developing a management team to lead in the future. MaxExposure assists small and media sized local businesses in over 80 industries. More information is available at www.MaxExposureSocialMedia.com

 

 

Entrepreneurs, what is your exit strategy?

As a Serial entrepreneur, for over 35 years, I have been involved in many different products, services and businesses; with one common factor, ”if it was meant to be successful, it was up to me”.

Being the driving force in sales, business development, product deployment and organizational structure is an all-consuming endeavor, however doing it with dedicated people makes it somewhat easier and more rewarding. Having the right people in your business will provide your customers with better (more accessible) service and attention, provide you with time & freedom while running your business and potentially an “exit strategy”.

Many entrepreneurs fail to see the “forest through the trees” when it comes to an exit strategy, thinking they need to do it all themselves. Then one day they wake up and realize that their business isn’t as “valuable” on resale, or there isn’t anyone qualified to take it over; leaving them nothing to show, for a lifetime of work.

My experience has been a fortunate one, in which I had family who chose to join my business, offering me a “built in” exit strategy. Even if you don’t have family involvement in your business, you can achieve this by focusing on your exit strategy and making it a priority. Hiring experienced industry personnel, recruiting from colleges and or developing leaders from “scratch” are great starting points to be able to develop the right person to take over your company. Additionally, letting family friends know about your desire to create an exit strategy and that you are looking for a “protégée”, puts it out to your network.

There are always ways to find people looking for advancement and opportunity. Be willing to pay well to start, then when earned, even better as they evolve into a leadership role. It’s not an overnight process, be committed to the long haul for your benefit and theirs!

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What follows are 5 simple ways entrepreneurs can develop an exit strategy:

Offer equity to key staff

Equity can be given in many forms, some of which including common stock, preferred stock, phantom stock or simple profit sharing. It can be earned over 5 years (e.g. 1% a year over 5 years and only vested after 5 years.) Check with your accounting professional to determine the best route for you. Keep in mind, it’s not just about money, it’s about how people feel and how they see themselves in the future.

Talk about your future plans with your key staff often

Make them aware of your exit strategy, set obtainable and achievable goals to initiate the plan. The vision has to be clear, exciting and lead to a viable business. The people you are developing are probably not “entrepreneurs” like you, therefore, it up to you to show them what the future holds in your business or industry for them.

Develop a culture, with guidelines that can run without you engaged

Operation manuals, policies, procedures and philosophical understanding needs to be part of your future development plan. By letting your staff learn by doing, over time they will know it as well as you do, and handle situations the same way you would.

Take more time off, over time

Allow your people to “take the helm” while you are away. It’s been said that “nothing grows in the shadow of the mighty oak”. Let the sun shine on your team, trust their decisions and accept that they will make mistakes, they can always be corrected (if not, that is a very are powerful learning experience.)

Let your staff know, when you do eventually leave, you will still be collecting a check and their first job each week is to “deposit that check into your account”.

When you want to “retire” you don’t have to sell the business, which of course you can do, if thats your strategy. Some businesses provide for the owner, by keeping them on the payroll, and the future growth income/profits go to the new management team. Your exit strategy can share in that growth or just keep your income for your life or as part of your estate.

The key is to have a plan, it can be 2 years, 5 years, 10 year or even 20 years away, but the plan needs to be in place. Running a race without a finish line can be exhausting, especially as we get older. When you are 30, you might think you will work forever, when you turn 50, that view point changes fast!

Again, I am fortunate to have trusted, dedicated and very capable family (and some very strong, trusted “key people” who have earned their way to the top) by engaging in my business. Once my “exit strategy” was set, it all came together.

 

About the Author:

JGJoe Grushkin is a serial entrepreneur for over 35 years. Currently, as the CEO, President and Founder of MaxExposure Social Media, the premier Social Media & Reputation Management Firm on North America, he is growing the business with effective leadership skills and developing a management team to lead in the future. MaxExposure assists small and media sized local businesses in over 80 industries. More information is available at www.MaxExposureSocialMedia.com

 

 

5 Keys to Effective Leadership 

Visions of Leadership

When you are growing up, every child has a vision of leadership. They have visions of managing a world series team, the lead singer of a rock band or President of the United States. At some point reality sets in, life presents challenges and expectations change.

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