Instagram stickers are a feature of Instagram Stories that allow users to interact directly with people and brands. The questions, polls, and quiz features are just a few of the many stickers that brands can use in their stories. Not only can you use these features to playfully engage with users, but they can also be used to instantly find out how your customers feel about a product or service.

Brands spend huge amounts of money for this kind of consumer research, but with this Instagram feature, businesses can find out this kind of information for free. Especially for small businesses that can’t afford expensive testing and research, this is a great feature to take advantage of. All you have to do is create your questions, and then customize the choices so that users can respond. After you post it, you get to see real-time results within the app, including the number of votes your quiz received and how each person voted.

These Instagram stories last for 24 hours before they are erased, but you can save them to your profile if you want to keep them forever. Because stories were designed as a temporary form of communication, they create a sense of urgency that encourages users to participate before it’s gone.

Here are some ways you can use Instagram polls to gain insights on consumers’ opinions, or just to engage them in a friendly manner:

  • Make a quiz
  • Show off your product catalog
  • Encourage social responsibility
  • Educate your followers
  • Ask about preferences
    • For example:

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However you decide to utilize this feature, polls and other stickers are super easy ways to connect with your followers and make your followers’ feeds more interesting. Instagram is one of the most widely-used social media platforms for all ages, so it is no wonder why these stories can be so effective. Now you can better understand your customers’ wants and needs and can better customize the products and services you provide. If you’re looking for more Instagram help, download our free Ebook here!



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