Top 3 Apps for Small Businesses

With all the new and emerging technologies and applications today, starting up and maintaining businesses has become much easier to manage. There are now applications used for various functions from organizing business tasks, to keeping track of paychecks, and even to measuring and reporting a company’s current success and status. Below are three of the best applications for your small business or organization!

Evernote

Evernote is a downloadable software, or mobile application, which contains note taking, organizing, and archiving capabilities. Evernote allows for small businesses to maintain fluidity and organization throughout the business by giving visibility into projects, work flows, and deadlines across various employees in the business. This allows business people to work better and more efficiently together by ensuring everyone in the company, or in a specific department of the company, has up-to-date information.

Zoom

Zoom video conferencing is another software application which greatly improves business management and functions for small to medium-sized businesses. Zoom allows for HD video conferencing with simultaneous screen sharing and white-boarding aimed to greatly improve group collaboration long distance. If a business partner or employee is traveling or out-of-state for a conference, networking, and so on, they are still able to easily collaborate and communicate with their fellow employees, allowing business to maintain speed in business projects.

Square

Square is another application that has greatly improved business efficiency, as well as the customer experience. Square allows for online payments to be made right from a smartphone, removing the need for cash registers and computer systems at the checkout. The application also allows businesses to manage inventory, customer directories, and digital receipts. You can also send invoices to customers, save cards on file, use Square to sell online off of your company’s website, and it even works with no signal so there are no disruptions or inconveniences!

These applications allow for business management to be made easy, improving your business efficiency and success, and overall customer satisfaction as well. Utilizing these apps, along with the various social media applications to market and manage your business will allow your business to continuously expand and improve every year.
Click here to check out our MaxExposure products and get started on improving your business today!

Employee Feature: Briana Cefaloni

What do you do for MaxExposure? 

I am Client Service Representative for Max Exposure. I help with on-boarding and the continued satisfaction of our customers. 

What is your favorite part of your job?

My favorite part of my job is the family feel of MaxExposure. Being away from home and extremely close to my family, it is so nice knowing I have a family at MaxExposure. Getting to work alongside the sisters in my sorority and having such an inspirational boss, Aly, I am constantly motivated to better myself. 

Why do you feel companies should choose MaxExposure?

Companies should choose MaxExposure for its small business feel and personal attention. Being a small firm, we are able to put a greater focus on each of our customers. We do things like quarterly customer calls and give constant feedback and guidance to our clients. This personal attention is much greater then one would get at a larger social media business. 

What is your favorite MaxExposure product?

My favorite MaxExposure product is Facebook Advertising. Since I run them for customers every month I truly get to see the impacts they have on businesses. Advertising on Facebook allow businesses to reach hundreds or thousands of new people every month in their region. This is getting them more exposure, which is the ultimate goal. 

Click here to check out our MaxExposure Facebook Advertising product!

Employee Feature: Amanda Ciarci, Marketing Assistant

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What do you do for MaxExposure?

My daily tasks include sourcing and posting content for clients as well as monitoring their social media accounts.

What is your favorite part of your job?

I love having the opportunity to enable our clients to have an online presence that aligns with their goals as a business owner. I feel as though this is typically thought as a luxury for large-scale corporations, but in this day and age it’s now a possibility for every business, no matter the size, to be able to build upon their brand and reputation.

Why do you feel companies should choose MaxExposure?

Having a team like us, completely focused on the marketing, enables every customer to freely pursue the dream that led them to starting their business! What we offer is a new way to connect with the users of the phenomenal products and services our clients are already providing.

What is your favorite MaxExposure product?

I don’t think I could pick just one! One of the best aspects of the services we offer is that we can create a customized package tailored exactly to what each individual business needs. 

Check out our website or give us a call today to see what product package would work best for your company!

How well do you know your customers?

No matter if you have hundreds of customers or just a handful, getting to know them can be the key ingredient to repeat business and or long term customer loyalty.

Here at MaxExposure we pride ourselves on offering the highest  level of customer service possible, down the the smallest detail of greeting our customers by name when they call (caller-ID, is KEY for this :)). Asking your customers about their life, major events coming up, what they did this past weekend or even remembering their order (at a restaurant) helps to make your customers feel appreciated and that you care about them for more than just their role as a patron.

So how do you work to keep your customers? In age of social media, its easy!

  1. Host an Event – Events are a great way to get to know your customers outside of the “buyer-seller” relationship. Whether its a wine & cheese mixer at retail store, a customer appreciation happy-hour, or a special “members-only” class at the gym, having small events allows you to meet each of your customers and spend time getting to know them!
  2. Connect on Social Media – Highlighting your customers and or taking pictures of them in your business is a great way to not only thank them for their business & loyalty, but also a great way to increase your social exposure. When you feature your customers on your social media, it’s very likely that they will repost and promote you to their following.
  3. RESPOND to YOUR REVIEWS! – Responding to your customers reviews when they are complimentary is JUST as important as when the customer has an issue. Thanking your customers publicly online, is crucial to ensuring they come back and visit your business again. The smallest gestures have the biggest impact, BUT, if you feel you don’t have time to keep up with your reviews, we’re always here to help you by monitoring and responding to them on your behalf! #shamelessplug
  4. Create a loyalty rewards program – we’re pretty sure it goes back to the days of potty training, but our society is highly driven by cause & effect rewards. Whether its a free wash after 10 car washes purchased, a punch card towards a free sandwich  or a 25% off coupon after your 1st visit, about 64% of small businesses say their loyalty programs have been successful.

Don’t worry, while you’re taking the time to get to know your customers, we are here to help monitor your reviews and manage your social media!

Need help with your online marketing? Check out our 80 products and services offered!

 

Instagram Makeover: Highlights

Instagram story highlights are an easy way to share more content on your page. You simply save stories you post and add them to a collection of highlights that will appear in a circular bubble under the bio section of your page. We are here to highlight a few ways to make the most of your story highlights.  

Highlight Cover

The first thing people will see before any content is the highlight cover photo. The saying, “don’t judge a book by its cover,” doesn’t apply here. People are going to judge things based on visual appeal whether they know they are doing it or not. For this reason, try to stick with a theme for the cover photos of each highlight. It could be something as simple as creating matching avatars with a background color like this one:

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Or you can even use solid colors. Just remember, this is the first thing followers will see so make sure it is visually appealing!

Highlight Title

Titles can be tricky because Instagram will only let your highlight title fit 13 characters including spaces before it adds and ellipses. It is really up to personal preference but choosing a short title that fits on the screen is more visual appealing. Here’s the difference:

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What to Highlight?

You might get stuck on what to actual save to your highlights for content. There is no right or wrong answer, it all depends on what you use the account for. If you are a restaurant you can make the highlights as simple as “Specials” “Drinks” “Food” and just post pictures of different things on the menu. If you tend to use the poll or questions feature you can highlight the answers or polls that you post.

 

If you’re looking to improve your Instagram content, click here to check out our MaxExposure Instagram posting product!

7 Calls to Action for Instagram

 

The purpose of a Call-To-Action or a CTA, is literally, to prompt your audience to take action on what you are prompting them to do. Sounds simple, right? Wrong. Let us help you convert your Instagram audience to potential customers with these no-fail CTA’s!

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  1. Create a Sense of Urgency by highlighting strict timelines. Try using wording like “24 hour sale ending SOON!”
  2. Encourage followers to tag their friends because more eyes = more possible conversions.
  3. Use powerful actions verbs such as buy, shop, try on, register or discover.
  4. Create incentives such as liking the post to get an in-store discount of 10%.
  5. Prompt questions that will spur engagement such as “What do you think of this new trend?” or “Would you ever try doing this?”
  6. Use creative and colorful graphics to draw the eye of your audience from their everyday, dull feed.
  7. Entice your audience to stay updated by posting about new products and special deals that they can only learn about through your Instagram page.

Happy Instagraming!

Written by @GraceMaxExpo

The Four Essentials Parts of SEO

There are 4 parts of Search Engine Optimization that are ESSENTIAL to upping-your search engine ranking. While there are hundreds of other tweaks you could make to your SEO programming, these are the basic four parts of SEO programming that you NEED to focus on.

1. The SEO Title

SEO title specifies the title of the webpage when searching on a search engine. Many might recognize the SEO title as the headline that you click when you find a webpage that is pertinent to your search. When creating an SEO title, include the topic of the page as well as the business that is associated with the page. For example, this page is about Bananas, and the business involved with the article, is Wikipedia.

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2. The Metadata tag

The metadata tag is the little description that appears under the SEO title. The purpose of the metadata tag is to provide a description to search engine users so that they can find the result that most suits their needs. In this example, it is made clear that this link is for educational purposes and you can find facts about bananas on this page rather than banana recipes or clothing with bananas on them.

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3. The Slug

The slug is the HTTP/URL address that appears above the metadata tag but below the SEO title. You can customize the slug so that it uses specific words that relate to your topic. In this example, Wikipedia uses “/Banana” to make it optimize searches for “banana” so that their result will appear closer to the top of the results list.

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4. The Focus Keyword

The focus keyword is the word that is recognized the most of the page that you are optimizing. By programming the Focus Keyword into the article, you are more likely to have your result appear at the top of the results list because it proves that your page is very relevant to the search. In this example, you can see that the “Banana – Wikipedia” result mentioned earlier is second on the results list, proving that the keyword “banana” is very relevant to those searching to learn more about types of bananas.

Get your own damn coffee! Tips to a Successful Internship Program

Millennials, get a really bad rep for being lazy, entitled and not wanting to pay their dues. They enter into the workforce thinking they will land their “dream job” at 22 years old, but the cold hard realty is that those “dream jobs” require 3-5 years of experience, which they’re supposed to already have fresh out of college. But how are they supposed to get said experience when they aren’t getting internships because they’re too young and inexperienced…and when they do get the internships, they’re not actually learning anything?

Understanding this fact, we at MaxExposure, have hired interns as young as Freshmen, to give them the real world experience nobody else will at 18 years old. We find that by hiring younger students, and offering them room to grow into their positions that they will stay with the company longer, which looks incredible on a resume!

Working with over 20 students over the past 7 years, I’ve complied a a list of 10 tips on how to have a successful program.

  1. Treat them how you would want to be treated – This goes with out saying, but so many interns are treated poorly. They get stuck doing the “grunt work” nobody wants to do which doesn’t actually give them any experience, except that they don’t want to be the low man on the totem pole. Now I’m not saying don’t give them basic assignments, but on top of the basic assignments, let them grow and learn and take on projects that they want to work on!
  2. Give them REAL assignments – Give them assignments that you would do, give them real tasks so that they can learn how to research, compile data, use software systems and or manage customer accounts.
  3. Let them fail – This one sounds weird right? Why on earth would you want your intern to fail. I don’t want them to fail, but I want them to learn to think on their own and problem solve. I throw my interns into the deep end having only a few weeks of swimming lessons under their belts because I want them to learn how to not only tread water, but swim confidently. In the real world, you have to do this, and you won’t always have the opportunity to hand off the phone. I supervise and always ensure our customers are well taken care of, but I let them make mistakes so that they can learn to fix them.
  4. Teach don’t preach – Teach them how to do things, teach them to use your systems, and do what you do, as their boss, they are watching your every move, so if you just “take care of it” they will never learn how to do it themselves.
  5. Let them talk to your customers! – This one was tough for me at first, because I didn’t want them to mess up, sound young (and inexperienced) or be asked a question they couldn’t answer. But they (the interns) will ALWAYS prove you wrong. As of the last 2 years, I’ve let our interns talk to customers on a regular basis and its been an incredible experience for everyone involved!
  6. Let them share their ideas! – Interns are FRESH BLOOD! they have new ideas, they see the world differently and they aren’t jaded by life yet. Let them give you ideas or come up with new plans. In my experience some of their ideas have been the best changes we’ve made!
  7. Let them grow! – Let them take on new assignments or roles. If they have the hunger to learn how to do something new, don’t force them to stick to their assigned role. Make sure it’s clear they have to get their assignments done, but let them take on more if they want to, it will only help them become a better employee and you become a better boss!
  8. PAY THEM! – Internships, especially in the marketing world, can traditionally be unpaid. This is fine, if they’re getting enough experience to justify the lack of money. But if your budget allows it, PAY YOUR INTERNS. When they are being paid for their work, they will take more responsibility, work harder and be more accountable for the role they are in.
  9. Hire their friends – Now this one can be tricky, because you want them to focus on their job, not social hour, but if you find a good intern, ask them to share open positions to their friends, more often than not they surround themselves with similar caliber people.
  10. Make work fun! – “I’m not a regular boss, I’m a cool boss” – you don’t have to be their BEST FRIEND, and you should always establish boundaries as they do work for you, but keeping the work place fun is key to them coming back! These kids don’t HAVE to work, they choose to work, and while yes they are getting resume experience, you want to show them that working in an office doesn’t have to be a scene out of “Office Space” it can be enjoyable and fun given the right dynamic.

 

 

How To: Synchronize your Social Media

If you are running multiple social media accounts for your business (which you should be!) you want to be sure that all of them are telling the same story. A cohesion should exist among your sites, allowing customers to seamlessly transition between platforms while never feeling like they have disassociated between sites. Utilizing multiple sites while presenting a united, synchronized front could be the key your company is missing to putting your best foot forward online. Professionalism is a major key to securing customers and a solid social media base could be your first step.

First, visually tie together your accounts so that when jumping from platform to platform your customers feel as though they are still looking at the same company. There are multiple ways to make this a reality including color schemes, styles, and fonts. These methods may take a bit of practice to perfect, however if done correctly could really bring all of your sites together. A simple fix to this is having a logo. If your company has a recognizable logo that is present on each site, the customer is quickly reminded exactly where they are and who they are looking at. Lacking a stand-out logo? MaxExposure’s Custom Logo Design Package offers a custom logo design to help your company stand out (and stand together on social media).

Second, promote accessibility between sites. If you are looking to present your customers with a fully synchronized, full spectrum social media lineup, you want to be sure that they are noticing it, or it might as well not be in place. Placing links to accounts in the bios of other accounts or directly linking sites in posts on other platforms is a good way to promote the unification of accounts to customers.

Lastly, have the same voice behind all of your accounts, preferably the same person. Having a consistency in the content and style with which your posts are presented can give your company a voice of its own. Before long the voice of the individual running the accounts will become that of the company, as there is never a lapse in tone or consistency.

Don’t have the time to rummage through all of your accounts to post? MaxExposure offers a DIY Package consisting of software that you can use to post to all of your sites with a single click! Don’t have the time to post at all? With MaxExposure’s Social Posting – Basic package, we post for you!