SEO: The Recipe to Getting your Restaurant Noticed

If we think back to the last time we searched Google looking for a restaurant, I think we could probably all agree it sounded something like, “restaurants near me..”. No matter where you are located, Google is going to find you at least 50+ restaurants that apply to your search. I’m sure you know by now, no one ever scrolls to the 50th restaurant that pops up. So how do you get your restaurant to the top of that list?

There’s three aspects your restaurant needs to value in improving your company’s SEO…

1) Customer Reviews and Review Site Profiles

2) Company Website

3) Social Media Engagement

Customer reviews and claiming review site profiles is essential in improving your company’s SEO. The more reviews your company has online on sites like Google, Yelp, Foursquare, and TripAdvisor, the higher Google is going to rank your restaurant, and therefore the more people will see your company’s profile.

“92% of consumers read online reviews for local businesses and 84% base their buying decision based on positive reviews.”

Customer Reviews and Claiming Review Site Profiles

It can be difficult to increase the amount of customer reviews your restaurant is receiving, the key to doing so is utilizing your business. What I mean by that is, offer your customers a free coffee or small dessert after their meal if they rate your restaurant online! Customers love free things so they’ll be encouraged to rate you even higher than if they rated you without any incentive! This will greatly increase the amount of customer reviews your company is receiving, bumping up your company on Google search results!

P.S. — Another important thing to keep in mind! 89% of consumers read businesses’ responses to customer reviews! If you need assistance in responding to customer reviews online, click here to check out our MaxExposure Review Response product!

Company Website

The company website is also essential in improving your restaurant’s SEO! Speaking as a consumer, the three most frustrating things I experience when using a restaurant’s website is not being able to access the full menu, online reservation scheduling that doesn’t work, and when incorrect hours listed.

Keeping your website up-to-date is essential in not only improving your SEO, but increasing the amount of click throughs your website receives when it does show up on a consumer’s search. Having a PDF version of your menu linked to your company website is a great functionality for consumers as they can print off your menu and have it easily accessible on their computer! Online reservation scheduling is not necessary and the times available are hardly ever correct seeing as reservations are constantly changing throughout the day. Customers are willing to call if they want to make a reservation and you’d rather they schedule over a call with you rather than not schedule at all because of incorrect availability online.

Social Media Engagement

Social media engagement is also extremely important in improving and managing your restaurant’s SEO. Not only can this help get the word out more about your restaurant, but it can even provide content for you to publish to your restaurant’s social media accounts as well as your restaurant’s Google profile. Social media engagement is like free marketing for your company. Every time someone tags your restaurant’s location or social media account in their post, they are marketing your restaurant to every single one of their followers, which can be thousands of people.

Making sure to like and comment on posts that your restaurant has been tagged in, or reposting a customer’s image on your company’s social media is a great way to not only market your restaurant, but show your customer that you care about their experience. The more your restaurant is mentioned on social media, the more online engagement your restaurant will receive, and the better your restaurant’s SEO.

If your restaurant could use some help with its social media engagement and postings, click here to check out our MaxExposure social media products!
To check out our SEO products, click here!

Top 5 Super Bowl Commercials of 2019

This year over 100 million people watched the Super Bowl in the United States on February 3rd. With cable TV users lessening every month and turning to online streaming instead, the Super Bowl is extremely important in successfully and effectively utilizing cable TV advertisements. The cost of a 30-second advertisement during the Super Bowl is approximately $5.25 million. We were impressed by some of the Super Bowl advertisements we saw this year.

When watching the advertisements this year I found there were two types of advertisements; the ones whose ads revolved almost entirely around the actual product, and the ones whose ads had nothing to do with the product at all. I’ve found the ads that had nothing to do with the product, no matter how entertaining, are not effective in promoting the product or the company as viewers do not remember what the ad was for. Keeping that in mind, let’s take a look at my Top 5 Super Bowl Commercials of 2019…

Bublé v. Bubly Commercial

Bubly’s commercial opens with Michael Bublé picking up one of their drinks and saying “mmm I love Bublé.” A woman tries to correct him when a store clerk, Dave, approaches and Bublé mispronounces his name as well. The ad ends with Bublé scratching out the y in Bubly on the bottles and changing it to his pronunciation of the brand name. This ad is extremely successful in both entertaining the viewers and grabbing their attention, as well as ensuring viewers remember what product or brand the commercial was for.

Microsoft Adaptive Controller Ad

Microsoft had one of the more inspirational advertisements during the Super Bowl, focusing on their new Adaptive Controller for the Xbox One which was designed for gamers with disabilities. The ad features several kids with disabilities showing them playing with the traditional Xbox controllers and then showing them playing with the adaptive controller. This ad captures the audience’s attention as it is an extremely inspirational advertisement surrounding an issue which affects millions of people, while also featuring and marketing their product.

Michelob Ultra — Zoe Kravitz

The ad opens with loud and fast footage through forests and cliffs and then slows in on Zoe Kravitz who draws in viewers with her vivid whisper. Throughout the ad she taps her fingers on the beer, drags the beer across the table, and pours the beer with the sounds of each heightened to encourage viewers to continue to be intrigued. This ad draws viewers in with the whisper and Zoe Kravitz, and then attracts all of the attention to the actual product they are promoting, the beer.

Andy Warhol Eating Burger King

Burger King’s ad was very simplified as compared to others during the Super Bowl, featuring a short clip of pop art innovator, Andy Warhol, eating a Burger King burger. The artist himself attracts viewers’ attention, which is then brought to the burger he is eating, and eventually, the Burger King logo. It makes you notice the ad, want the food, and therefore, want to go to Burger King.

More than OK — Pepsi Commercial

The ad opens with a woman ordering a Coke at a restaurant, and the waiter responds “We don’t have Coke, is Pepsi ok?” This is a phrase you hear quite often when you’re ordering a certain soda that the restaurant doesn’t have available. “Is this ok?” Pepsi puts a spin on it by including Steve Carrell who gets up and makes a big deal about Pepsi being more than ok. Although some people do order Coke over Pepsi, they didn’t focus on that side of it but instead brought it up and turned it around to be lighthearted. After mentioning the Pepsi brand name multiple times throughout the commercial, viewers are left to think about that advertisement and the joy they felt in watching it every time they’re asked “is Pepsi ok?,” instead of feeling upset that they can’t have a Coke.

Why Businesses Fail

The Small Business Association states that 30% of new businesses fail during the first two years, 50% during the first five years, and 66% during the first ten years. So why do these businesses fail? Why is it that even if they make it past the first couple years, the odds of them failing goes up even more? The way consumers purchase products and the way companies market those products to consumers has changed dramatically over the last couple years. This means that every step in a businesses’ process, from marketing the product, to manufacturing the product, and finally to delivering the products to the customer and ensuring their satisfaction, has become increasingly important to that businesses’ success. In considering today’s market and consumer marketability, we have established the top 3 reasons why businesses fail today…

Not Adapting to Change

The most important reason why businesses are failing today is because they are not adapting to changes in the industry, economy, or consumers. New companies are emerging every day and in every industry, and today more than ever before, these new businesses have almost equal opportunity of surviving, if not better opportunity, than companies that have been around for years. Customer loyalty has dropped dramatically as customers are more informed about which product or brand is actually better than the other. Customers in previous years, such as Generation X, simply chose the brands they were most familiar with and stuck with that, causing businesses to depend on customer loyalty. With Millennials and Generation Zers, customers are actually turning their products over and looking at the ingredients, looking up brand ethicality, and so on.

Businesses are failing because they are not adapting to these changes. Utilizing new technologies to quicken business processes, using social media marketing rather than traditional advertisements, and constantly improving and maintaining brand image is only a couple of the ways businesses need to be adapting to these recent changes.

Poor Management

The second most common reason businesses fail is because of poor management. This does not just mean from an upper-level stance, but lower-level management as well. Ensuring that everyone involved in your business, both externally and internally, knows your business inside and out is extremely important in ensuring management is aligned throughout the company. This includes knowing what the business stands for, the goals of the business, and the reason your business was created. Many companies do this by telling everyone who begins working for the business, the history of how the business began and why, as well as accenting on the importance of abiding by the company norms. This allows every individual inside and outside of the company, to be aware of how they should be operating, and how people under them should be operating as well, leading to improved management overall.

Unsustainable Competitive Advantage

Competitive advantages are becoming extremely difficult to maintain today as more and more businesses are entering the market, with increased chance of success. A business can no longer rely on one competitive advantage, such as a successful product, to maintain their business’ success. Companies with sustainable competitive advantages are not only consistently ensuring their product is the best on the market, but ensuring their brand is constantly improving their processes ethically and financially. This ensures that even if a new product comes out on the market, it is in direct competition with your own product as you’ve been consistently innovating and improving it. This also ensures that if a new company comes out that is ethically attractive and financially stable, you have also maintained your brand’s image and effectively improved your processes as well.

The key to ensuring your business does not fail is to constantly act like it is a brand new business. No matter how long your business has been around, whether it’s 5 years or 35 years, if you treat your business like you just started it up yesterday, you’ll be constantly working to improve it and therefore never fall behind your competition. This is evolved around your own motivation to be the best in the business and the perseverance you have, and your employees have, in consistently and effectively improving your business.

If your business could use some improving, click here to check out our MaxExposure products on our website today!

5 Millennial Marketing Tips for Hotels

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The hotel industry is one of the fastest growing industries in the world. Travel has become increasingly popular over recent years, expanding much of its popularity with the Millennial generation. Bookings in travel and tourism reached almost $1.6 trillion in 2017, with global hotel industry estimated to exceed $500 billion by the end of 2018. Although this industry is growing rapidly and expected to continue to grow in the coming years, it is still essential that businesses operating within the hotel industry market to their customers effectively to continue to stand tall in this competitive landscape. Here are 5 marketing tips for marketing to Millennials in the hotel industry…

A Picture Says a Thousand Words

Screen Shot 2018-12-12 at 5.17.27 PM.pngOne of the most important aspects for customers in choosing a hotel is what it looks like; does the bed look old and dusty? Are the carpets outdated and ugly? How big is the bathroom? Is there a TV? The questions are endless. Customers turn to pictures to answer their questions. It’s easy enough for you to claim, “Beautiful, picturesque views of the countryside right outside your window!”, customers need to see it to believe it!! Posting pictures of your hotel rooms is a great way to attract customers as well as gain their trust that you offer high quality accommodations!

Click here to view our MaxExposure Social Media posting products!

LOYALTY is KEY

In the hotel industry, customer loyalty is essential. Once customers have had a good experience at your hotel, they are encouraged to choose your hotel brand for their next travel location as they are already familiar with it. Offering discounts for first time customers is a great way to get new customers in the door and enjoying your services. If your hotel is offering a lower rate and your hotel looks high quality in your pictures, they will be more willing to give your hotel a try over others they have already visited.

There is no Such Thing as no Transparency

With all of the reviews on travel sites for hotels, airlines, and so on, there is no such thing as no transparency. Be sure to be 100% honest on your site and social media accounts in regards to the services your hotel offers and the quality of the accommodations. If customers visit your hotel with false expectations, they will be disappointed by what they receive and therefore give your hotel a terrible review. If they go in with more realistic expectations, they are more likely to be presently surprised by extra offerings they are given and added customer service they did not initially expect!

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Maximize Reviews and GET MORE VIEWS!

Reviews are extremely important in the hotel industry as many customers first instinct in searching for a hotel to stay at is to look at third-party sites such as Expedia or TripAdvisor. After looking at price and pictures, the third aspect they’re going to look at is your customer reviews. To insure you build up your reviews and always have relatively new reviews for your hotel, offer incentives such as, “free breakfast in the morning if you write us a review!”

If you want to increase the amount of views your hotel receives online by improving your SEO click here to view our MaxExposure SEO products!

Utilize Online Efficiencies

With the new technologies and advances in Internet usability, you can greatly enhance your customers experiences in booking a hotel room, viewing new price deals, and so on. Many hotel chains have taken advantage of this by adding virtual 3D visualization of hotel rooms on their sites so customers can get a more enhanced look at what their accommodation is going to look like. Making customers’ experiences on your hotel site easier and more engaging encourages them to directly visit your hotel’s site as opposed to looking for deals online amongst you and all your competitors. This will maximize your hotel’s profitability by increasing your customer loyalty and sales!

Click here to check out our MaxExposure website builder product!

How to Effectively Market your Home Improvement Business

The home improvement industry is an extremely fun one, especially for customers in the target market. Customers love learning about and purchasing home improvements because their home is something they live in and enjoy every day. Accenting on this rather than simply trying to market your business in particular will differentiate your company from other companies in the home improvement industry because you will not only engage and attract customers, but excite them. Below are five social media marketing tips for your home improvement industry…

 

Showcase Customer’s Home Improvement Projects

Customers love seeing what you’ve been able to do for people in renovating and improving their homes. This way, when they see something they like, they’ll hire you and maybe show you a picture from your Instagram and say, “I want to do something like this.” Posting pictures of your previous home improvement projects gives them an idea of what they may want you to do for them in their own home. The customer whose home you are posting about will also love that you recognized their improvement project enough to publish it to your company’s social media. This will enhance your relationship and customer loyalty with them as they feel like they are appreciated and important to your business.

 

Give Ideas for DIY Home Improvement Fixes

Although giving customers quick DIY home improvement fixes is not going to generate profit for you in that fix, it will show the customer you care about them. You are not only showing that your company is knowledgeable in home improvement projects, but that you are willing to help customers with the small stuff that they don’t need to hire a company for. They may use your quick home improvement fixes for the small projects, but they will also be familiarized with your company, and turn to you for the bigger projects they prefer to hire someone for.

 

Post Pictures of Employees

Customer service is extremely important in the home improvement industry. New customers are going to be wary about letting “strangers” into their homes, so be sure to show your employees rather often on your social media. This will build a sense of trust with your customers because they will get to actually see who’s going to be showing up at their door for the project.

 

Be Specific in your Written Content

When customers are looking at doing a home improvement, they do their research. They find out which material is most durable for their wood floors, which tile grout is easier to clean, and what brands of windows are the most secure. Customers familiarize themselves with many of the home improvement materials and terms so being sure to say “mahogany” instead of just “wood floors” will reassure your customer that you know what you are talking about, and that they know what they are purchasing.

Enlist the Help of an Expert

Even though you and your employees know the home improvement industry front and back, marketing your home improvement company is an entirely different battle. This is when it can help to hire an expert on marketing and social media to insure you maximize your online presence and customer following. Marketing experts will post the most effective content, on a regular basis, and allow for your own input as well such as new company images or products you want to showcase.

If you are looking to maximize your home improvement company’s outreach on social media, click here to check out our Home Services package today, or give us a call for more information!

Start your Business with Microbranding!

Approximately 543,000 businesses are started each month. Although hundreds of thousands of businesses are started each month, even more than that shut down each month. So how do startups survive in today’s market? The new trend helping thousands of businesses start up successfully and grow their success rather than shut down is called, microbranding. A microbrand is defined as “a small-scale brand recognized only in a certain geographic location or by consumers in a specific micro market or niche market.”

rawpixel-661940-unsplash.jpgMore and more businesses are starting by first developing and promoting a microbrand in which they sell one specific type of product. Once the product proves successful and gains a customer base, the business has the opportunity to add more products related to the initial product. This way, by the time they develop more products and invest more money in the company, they already have a customer base to sell their new products to, giving them a higher chance of success with their new products.

One company that has been successful in starting up using microbranding is Kylie Jenner’s cosmetics company, Kylie Cosmetics, LLC. Kylie Cosmetics started off as a microbrand that just sold individual lip glosses. After gaining a following and continuously selling out new lip gloss lines within minutes, Kylie Cosmetics now sells various types of makeup including eyeliner, mascara, eyeshadow, and so on.

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Here’s the key to successful microbranding:

Find your Niche

Even though there are millions of products out on the market, there are products in every industry that could use improvement. It is important that you find a niche that makes sense for you as well. Going into an industry you are passionate about and knowledgeable of will allow you to develop a high quality product, and build a better relationship with your customer base.

 

Build your Following through Marketing

I cannot stress this enough, but just like with any startup, marketing and public relations is an absolute must if you want to start a successful business. Kylie Jenner didn’t have much difficulty in this aspect of starting her company because she already had millions of followers on her social media accounts. One way to get your microbrand noticed is to reach out to people on social media that are in your target market and send them a free sample of your product, or a discount on their first order if they sponsor you. This means they will send out a post or story of them using your product and/or write a review for you on the product. This allows you to reach their followers as well, most of whom are also in your target market.

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Quality is Essential

Considering you are gaining a following primarily based on people’s satisfaction with your product or service, quality is essential. If they are not satisfied with your product, they are not going to want to recommend it to their friends and you are not going to be able to increase your following. Make sure that your marketing of the product and product quality match up on all counts.

 

Have a Long-Term Plan

A microbrand is a great way to get your business started, however no company carries on for years and years on selling and marketing just one product. You need to have a long-term plan and long-term goals for your business so that once your microbrand does gain its following you know where to go next to grow your company even further.

 

If you are looking to start your own business through microbranding and need help marketing your product click here to check out our social posting products!

 

Social Media Hacks to Bump up your Engagement

With the constant addition of new features on social media networks, knowing what features to use to best utilize each social network can get pretty overwhelming. To escape the confusion, here are the five most cost-effective and marketing-effective features on social media networks today…

 

Facebook Post Advertisements

Although some companies pay Facebook to post advertisements, posting advertisements on your own company’s Facebook page is a much cheaper alternative. Although these advertisements may not reach as many people, the people it does reach are more quality. This is because the advertisement shows up on their feed either because they have already liked your company’s page or posts, or because their friends liked your page or posts. The key to posting an effective Facebook advertisement is including appealing graphics that catch the eye, keeping the content short, simple, and to the point, and making the content engaging (asking viewers to click a link, publish a comment, or like and share the post to receive a discount or promo).

 

Instagram Stories and Story Highlights

Instagram stories are also extremely cost effective and effective in reaching your target audience because like the Facebook advertisements, the viewers of your Instagram stories are users who have already followed your company’s page, or users who are currently viewing your page. Instagram stories are not only a great way to advertise new promotions, but new product releases, company events and community involvement, or even just to remind viewers in general to visit your company soon. If you own a restaurant for example, posting pictures of dishes on the menu for the day could cause someone who was maybe going to eat at a different restaurant that day, to eat at your restaurant. If you are not consistently engaged in posting stories, creating story highlight reels is a great way to always have a story available for new viewers, as well as categorize your stories so they are easier for viewers to navigate.

 

Instagram Campaign Posts

Posting Instagram campaign posts are a great way to engage viewers, as well as expand your company’s social network outreach. Some examples of content for an Instagram campaign might be…

“Like this post and republish on your Insta story to receive 40% off today only!”

“Like this post and post a beach pic on your Instagram with #CompanyNameSale to get BOGO free on all swim apparel!”

This not only will increase your sales during the promotion, but will also expand your campaign outreach as viewers will be republishing your post to all of their followers, or post your hashtag on their Instagram post, encouraging more people to view and engage in your campaign, and get your company’s hashtag trending, improving the chances of your company’s post showing up on the Explore feed.

 

If you want to improve your company’s social network postings, click here to view our MaxExposure social media products!

3 Business Leaders on their Secrets to Success

There are so many things vital to building and growing success for your company that at times, it can seem rather overwhelming. Sometimes taking a step back and learning from successful business leaders today on what they find most important in maintaining success for their company can help you reevaluate and create steps for expanding your company’s success! Here are three business leaders on their secrets to success…

 

Jeff Bezos, Founder and CEO of Amazon

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

Jeff Bezos states that reputation is one of the most important things you and your company have. Building a good reputation for yourself and your company is dependent on providing quality customer service and products for your customers. Everyone wants to have a good reputation as an individual amongst friends, family, and colleagues. This is the way you should look at your company’s reputation. Building relationships and good standing with your company’s community, customers, and employees.

 

Mark Benioff, CEO of SalesForce

“My summers at Apple had taught me that the secret to encouraging creativity and producing the best possible product was to keep people fulfilled and happy.”

Mark Benioff suggests that keeping your employees and people within your company happy allows for more production, better customer service, and furthered success for your company. Giving your employees short-term and long-term goals for their own individual success will allow you to accomplish larger company goals both in the short-term and long-term as employees will have their own incentives to work harder. Developing goals, as well as providing your employees with a fun and enjoyable work environment will lead to happier employees, and a fast-growing company.

 

Joe Grushkin, CEO of MaxExposure

“I have learned that all great business have 3 things in common; great people, great program and great products. While all 3 aspects are critical to a business’ success, surrounding yourself with great people is the key to true success as a business owner.”

Joe is a firm believer in the “3 P’s,” but to achieve each of these, it really does come down to you as a leader, and the people you hire, and learn from. When you have great people, they develop great programs and products for your business, they find great clients and bring great profits. Keeping that in mind, as a business leader, you have to be ‘on your game’ at all times to lead your people and inspire them to treat your company as if it was their own. As the true leader you will show your team that nothing will deter you from success and they will strive to achieve greatness for your business with you!

 

If you’re looking to further your company’s success, click here to check out our MaxExposure Reputation Management services!

 

Social Media Trends to Watch for (And Act On!)

Chatbots

Chatbots are the customer service agents of the future. From completing purchases to answering questions, chatbot technology can do it all, and major corporations are all over it. From Starbucks to Staples, big name businesses are hopping on the chatbot train like mad, and in the near future, everybody will be using them. Even a “starter” level chatbot can have the capacity to answer questions, book appointments, and route potential customers directly to staff members. You can get a jump start on this trend for even the smallest of businesses with MaxExposure’s Lead Capture Chatbot Starter package!!

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Influencers

Instagram is at the top of its game, and only getting stronger. Individuals can literally make a living from having a big personality, a sense of fashion, and an Instagram account. It’s the new age of influencers, as the public no longer only looks to the rich and famous for advice, but the everyday Instagram personality instead. As a small business owner, use this to your advantage. Sending free samples, or impressive discounts to popular Instagram personalities could gain you some major advertising, without having to break the bank. Just look for individuals with 10k + followers who have a loyal following with whom they frequently interact, that way you know that their followers will trust their opinion on your product!

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Online Job Searches

While finding job postings online isn’t a new concept, its on its way to becoming the only concept. Employers want strong candidates to apply quickly, with a true understanding of exactly what they are signing up for. At the same time, employees want the ability to apply to a variety of positions within minutes, with the same detailed description of what they are signing up for. Online job posting allow for these detailed descriptions, as well as application with the click of a button as well as candidate filtering with the use of prerequisite questioning. Businesses should be sure to maintain a presence on the main job listing sites such as Indeed or LinkedIn, as well as any existing specialty sites for their industry, such as Dice, the leading job site for tech companies. Don’t have an online job seeking presence, but looking for easy access to a spread of impressive candidates? Start with a LinkedIn account. Post detailed descriptions of open positions as well as news articles and trends occurring in your industry to pull in potential employees and receive the maximum amount of applications possible. Need help getting started? MaxExposure’s Social Page Build package will professionally build you a LinkedIn presence so you can start taking advantage of its benefits immediately.

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Blogs

Lastly, blogs are the new way that people are choosing to connect over the internet. From personal bloggers (like influencers) sharing their personal feelings and encounters with the world to gain a deep connection with them, to big time blogs that have blossomed over the years into million dollar businesses (like Barstool Sports). For individuals who have a passion for writing and sharing their opinions, blogs are an awesome way to share content with the masses, where indiviudals can leave comments and react to posts, connecting with and learning from each other. From a business standpoint, blogs are an incredible marketing technique. Bring traffic to your website through current and intriguing blog posts that will engage your audience and likely result in not only more foot traffic but more customers in the long run. Want to start a blog but don’t have the content creators necessary to post? MaxExposure offers a Blog Package, consisting of original blog content for your business’ use, perfect for beginning your blogging escapade!

The Power of Color in Advertising

There is a study of psychology that focuses on the powers of color in marketing and advertising. Certain colors typically emote certain emotions so it is no surprise that the following colors create such an intense impact on the advertisee.

 

RED

Typically signifies danger or intense emotions→ therefore used to display extreme and strong messages. Ads that are in red typically use more urgent wording as well.

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ORANGE

The combination of red and yellow displays softens the “dangerous” edge of red by mixing it with the exciting and joyous tones of yellow. Orange is often used by advertisers looking to appeal to a younger market because the color displays a sense of thrill, a mix of danger and excitement, and these characteristics tend to appeal to younger, more adventurous/energetic generations.

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GOLD

Gold is one of the most expensive common metals so it’s no surprise that it is associated with wealth and prosperity. Gold works best for advertisements when the target client is on the market for a high quality, higher end product because it aligns with their end goal.

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YELLOW

Typically associate with energy, joy and the sun, yellow is a playful color. It is often used and most effective in children’s advertisements because it draws the attention of youngsters with their creative and curious minds.

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GREEN

Green is commonly associated with the Earth and is therefore used by many brands to display a message of health or natural benefit. Green is also the color of (American) money and is therefore also associated with stability and comfort.

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BLUE

Blue is most seen in the logos and advertisements of large corporate brands and companies because blue evokes a feeling of trust, success and loyalty. This notion of blue representing these qualities has many origins, one of them stemming from the term “blue blood.” Throughout history, blue has always been associated with the rich and the royal, those of whom are usually the most financially and socially stable.

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PURPLE

From the mix of success and loyalty of blue and the urgency of red, comes the edge and elegance of purple. Purple is often used by beauty and luxury brands to show that their products and services are both trustworthy and exclusive.

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PINK

A traditionally feminine color, pink is often used on products and services targeting women to evoke feelings of delicacy, vulnerability and gentleness, as these traits are typically associated with females.

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BLACK & WHITE

The most conservative of all colors, black, white and any shade of grey is typically used to depict traditional values and neutrality. These colors are best used by law firms, accounting firms and any other sort of business whose job is to act as a mediator. It is also commonly used in ads that are depicting a more serious tone.

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Written by @GraceMaxExpo