Get your own damn coffee! Tips to a Successful Internship Program

Millennials, get a really bad rep for being lazy, entitled and not wanting to pay their dues. They enter into the workforce thinking they will land their “dream job” at 22 years old, but the cold hard realty is that those “dream jobs” require 3-5 years of experience, which they’re supposed to already have fresh out of college. But how are they supposed to get said experience when they aren’t getting internships because they’re too young and inexperienced…and when they do get the internships, they’re not actually learning anything?

Understanding this fact, we at MaxExposure, have hired interns as young as Freshmen, to give them the real world experience nobody else will at 18 years old. We find that by hiring younger students, and offering them room to grow into their positions that they will stay with the company longer, which looks incredible on a resume!

Working with over 20 students over the past 7 years, I’ve complied a a list of 10 tips on how to have a successful program.

  1. Treat them how you would want to be treated – This goes with out saying, but so many interns are treated poorly. They get stuck doing the “grunt work” nobody wants to do which doesn’t actually give them any experience, except that they don’t want to be the low man on the totem pole. Now I’m not saying don’t give them basic assignments, but on top of the basic assignments, let them grow and learn and take on projects that they want to work on!
  2. Give them REAL assignments – Give them assignments that you would do, give them real tasks so that they can learn how to research, compile data, use software systems and or manage customer accounts.
  3. Let them fail – This one sounds weird right? Why on earth would you want your intern to fail. I don’t want them to fail, but I want them to learn to think on their own and problem solve. I throw my interns into the deep end having only a few weeks of swimming lessons under their belts because I want them to learn how to not only tread water, but swim confidently. In the real world, you have to do this, and you won’t always have the opportunity to hand off the phone. I supervise and always ensure our customers are well taken care of, but I let them make mistakes so that they can learn to fix them.
  4. Teach don’t preach – Teach them how to do things, teach them to use your systems, and do what you do, as their boss, they are watching your every move, so if you just “take care of it” they will never learn how to do it themselves.
  5. Let them talk to your customers! – This one was tough for me at first, because I didn’t want them to mess up, sound young (and inexperienced) or be asked a question they couldn’t answer. But they (the interns) will ALWAYS prove you wrong. As of the last 2 years, I’ve let our interns talk to customers on a regular basis and its been an incredible experience for everyone involved!
  6. Let them share their ideas! – Interns are FRESH BLOOD! they have new ideas, they see the world differently and they aren’t jaded by life yet. Let them give you ideas or come up with new plans. In my experience some of their ideas have been the best changes we’ve made!
  7. Let them grow! – Let them take on new assignments or roles. If they have the hunger to learn how to do something new, don’t force them to stick to their assigned role. Make sure it’s clear they have to get their assignments done, but let them take on more if they want to, it will only help them become a better employee and you become a better boss!
  8. PAY THEM! – Internships, especially in the marketing world, can traditionally be unpaid. This is fine, if they’re getting enough experience to justify the lack of money. But if your budget allows it, PAY YOUR INTERNS. When they are being paid for their work, they will take more responsibility, work harder and be more accountable for the role they are in.
  9. Hire their friends – Now this one can be tricky, because you want them to focus on their job, not social hour, but if you find a good intern, ask them to share open positions to their friends, more often than not they surround themselves with similar caliber people.
  10. Make work fun! – “I’m not a regular boss, I’m a cool boss” – you don’t have to be their BEST FRIEND, and you should always establish boundaries as they do work for you, but keeping the work place fun is key to them coming back! These kids don’t HAVE to work, they choose to work, and while yes they are getting resume experience, you want to show them that working in an office doesn’t have to be a scene out of “Office Space” it can be enjoyable and fun given the right dynamic.

 

 

What it Takes to Start Your Own Business!

“Starting your own business is easy!” I don’t think anyone’s heard that one before. Starting your own business is anything but easy, but that doesn’t mean you can’t or shouldn’t do it! Nothing worth doing ever comes easy, and starting your own business is definitely worth doing. The reward and satisfaction you receive from landing that first client, or making that first dollar for your business will make you forget the sweat, tears, and the many all-nighters you pulled to get your business running. People this day and age sit through years of working in a job that doesn’t make them truly happy or give them inspiration, without even considering the option of starting their own business because it would be “too difficult.”

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I graduated from Richard Stockton State University in 1984 and thinking back to my college days, I never could have imagined that I would be where I am today, running my own successful Internet marketing company (simply because the internet didn’t exist then) MaxExposure Business Solutions. Maybe you’re stuck in that same mindset right now and couldn’t possibly see yourself having your own successful company in the span of the next ten years. I’m here to tell you, YOU CAN! Still don’t believe me? Still gonna go back to that 9-5 job tomorrow that you hate?? I guess I’ll have to work a little harder to convince you so here are 5 reasons why YOU are capable of starting your own business…

YOU have a passion

Whether your passion is going to Major League Baseball games, biking, animals, or antiquing, every passion has an endless list of potential businesses behind it. If your passion is biking, start a biking app that lists the “most scenic” or “most strenuous” biking routes in your area, and maybe even include a part for connecting with other bikers so people with that same passion can meet up and bike together. Love antiquing?? Start an app where antique shops can post new unique products they have in store to encourage people to come shop! No matter what your passion is, you can start a business around it, so jot down the things you’re passionate for and start brainstorming!

YOU have a skill set

pexels-photo-935977.jpegEveryone has a skill set that can help them in starting a business. Your skill set could include communicating well with people, being able to maintain focus, having resilience, being skilled in using technology, or even having the ability to draw or write well. It’s not what skills you have, but knowing how to use those skills to your advantage when starting a business. If you are trying to find potential clients and you’re much better at writing than actually talking to people, then you might choose to send out an email to clients rather than call them on the phone or talk in person. Being able to maintain focus, or having resilience are both attributable qualities to starting a business as there will be many deterrence’s and unexpected challenges along the way that might discourage or distract you from your goals. Every skill, big or small, is a skill that you can utilize in starting up your business.

YOU have resources

The term “resources” can apply to anything from money, people, or business connections, to technology, information, and advice or assistance. Any resource that’s available to you can be helpful in starting up your business. Maybe you don’t have access to enough money to start your business, so you can turn to your other resources such as people, business connections, or technology, to cut costs of starting up the business, or receive investments toward the business. If you want to discuss product or service preferences with your target market and your resources do not directly include people in your target market, you can use your other resources to connect with people in your target market. In starting your own business, there are so many different ways to get each task accomplished, so no matter what resources you have access to, you can think of a way to utilize those resources to accomplish each task.

YOU have your own intuition

pexels-photo-212286.jpegHaving your own intuition is something that is extremely overlooked in business today. There is no way of knowing exactly what you will have to deal with in starting up your own business. In fact the only thing we can be about 100% sure of, is that not everything is going to go according to plan. You have to rely on your own intuition, not only during your unexpected bumps in the road, but just in day-to-day decision making for your business. Gut instinct is a powerful compass, learn to trust it, follow and understanding it…and it will serve you well in business and in life.

YOU want to start your own business!!!

Well, you’ve read my blog this far haven’t you?? You’ve already invested about 6 minutes into starting your own business! Congratulations! Go invest another 10 minutes, jot down some business ideas and let’s get this ball rolling, Onward & Upward!

If your passion is helping small businesses and connecting with people, let US help YOU! Start your own business with the support and guidance from us here at MaxExposure Business Solutions!

Want to learn more!?

The Fears of a Boss Babe and the Journey to Success!

When I agreed to take on an upper level management role in my father’s company, there was the desire to jump right in and get started, being a TOTAL boss at 22; but there was also an anxiousness in taking on a role I was completely inexperienced with. I quickly went from a newly graduated college student, to an upper level management position. I went from being a college student, to training and teaching college students all within a matter of 2 years. I also struggled to find my voice, not coming off as too much of a b*tch, but standing firm and getting my point across. I never had that chance to “dip my toes in the water” as some might say. I cannonballed straight into that water, and started swimming without anytime to catch my breath!!

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Relying on my own instincts and skills, as well as trusting that my dad knew what he was doing in hiring me, I took the job and started working almost immediately. Who knew that this job I was pretty anxious of going into, would result in me growing into the inspired, hardworking, self motivated and confident boss I am today. I couldn’t possibly list everything I’ve learned throughout the past nearly 7 years, but there are 5 essential things I’ve learned that have helped develop me into the successful businesswoman I am today…

 

If you’re gonna cannonball, don’t hesitate…

pexels-photo-618550.jpegOne of the most difficult things to overcome from moving so quickly from college student to boss, is the confidence to hold true to your convictions. This doesn’t just apply to entrepreneurs, or upper level management, but any sector of your business. No matter what department you are in, or what role you have, you are always going to be faced with people who do not think you know as much as they do. It is your responsibility to stand up for your ideas, your intelligence and make them listen. At 22 this was immensely difficult as I didn’t trust myself as much as I should have and felt the need to over compensate by making myself sound tougher, which in turn made me sound rude, condescending, and b*tchy.

You will never feel like a worthy contributor, and they will never see you as one, unless you show them you are. No matter how scared you might be to be wrong, slap on your best poker face, look them in the eye, and give them your opinion. If you’re going to do the job, do it to the best of your abilities.

 

Take the advice and learn from it

No matter what tier of the business you are in, mistakes are inevitable, and learning from them is the only way you will grow. Although you do need to have confidence in your ideas and intelligence, you need to make the decision that is best for the company.

No matter how hard it might be to admit to the new coworker that he or she is right and you think their idea is better, doing so will not only help your company, but make you a better business person. Keeping track of and reminding yourself of your main purpose and motivation in working for that business will increase your value to the company, even if it does mean you don’t move forward with your suggestion. Learning how to best manage people and communicate with customers is something my father and I still work on to this day, taking his advice & constructive criticism on best ways to communicate isn’t always easy though. I have definitely fallen on my face several times, and absolutely stuck my foot in my mouth, but those lessons are the ones I’ve learned the most from.

 

Know your limits

pexels-photo-313690.jpegApproaching any new job, it’s exciting, scary and anxiety provoking all at the same time.  Starting my career as a top level manager, I wanted to do the best I could possibly do, and I soon realized it is extremely easy to get ahead of yourself, especially when you are 22 and think you can do it all. Doing higher quality work is better than doing increased quantity of work. Everyone has their limits, and as you continue your job, you will gradually progress and become more accustomed and comfortable with your responsibilities.

Knowing your limits and knowing when and how to remind yourself to slow down is essential in maintaining high quality work and improving in your job. Make a list of the needed tasks each day of work, complete those accurately and thoroughly, and as you start to have more and more extra time, you can begin to add in those extra tasks. Burning out, when you are an integral part of running your company’s daily activities isn’t an option, so it’s important to stay organized and know when to ask for help.

 

It takes time

Going into my job, I wanted to automatically be an amazing boss and impress my dad and my other coworkers. I came into work ready to learn, and eager to improve.  I have undoubtedly improved by leaps and bounds from where I was when I first began at this company, but I am STILL learning and growing. I could never have imagined I would be where I am today and accomplish all I have accomplished this quickly. Looking back to the first year I started however, I did have doubts as to how much and how quickly I would grow to be able to manage on my own, without my dad holding my hand every step of the way.

Day to day, it can be hard to see the bigger picture, especially when you’re focused in the trenches, but every experience helps you become a stronger leader. Getting to that point where you can look back at all of the progress you’ve made, takes time. No one walks into a new job and is automatically great at it. Even when you get great at one job, you maybe get promoted to a higher level job, and have to start all over again learning that position. Accepting the time that it takes to slowly improve and grow in your job is essential to succeeding in it.

 

Never lose sight of the person you intended to be

pexels-photo-450271.jpegThis is might be the most important suggestion I can give you. If you strive to grow, accomplish great things, increase your knowledge and become a true boss, you cannot lose sight of yourself, or who you are working to be. Its taken me nearly 7 years to get to a point where I am truly comfortable in my skin as a “Boss Babe”, but I am nowhere near the finish line. I still have so much to learn, and I continue to be thrown curve balls as my position evolves, but what I do know is who I am and that I am absolutely where I am meant to be.

 

Life Experiences & Dictation by Aly Grushkin

Copy written by Alli Burns

What is your WHY?

Why…?

Why do you get up every morning?

Why do you do the job that you do? Have the friends that you have? Wear the clothes that you wear, drive the car you drive?

Why do we do anything? What motivates us? A lot of times people will ask, in a way of facilitating deeper thought, “what is your why?”

Your why is what motivates and drives your every decision throughout the day, week, month or year.

One of my fellow boss babes and long time friend started TWO home businesses (while her husband owns his own company too….) on top of taking care of a newborn & a 4 year old.  Her “why” is so that she can stay home with her young daughters while still bringing in an income and allowing herself to do what she loves so she and her husband can support their growing family together… and be present at the same time.

Figuring out your why, may not be as clear or definitive at first though, my why has taken me some time to identify and figure out.

Fresh out of school, 7 years ago *gulp*, I knew I wanted to work with my father to and build a family business… But I truly didn’t know what I wanted to be when I “grew up”.

Initially my role in our company, was low-key event coordinator and basic customer service. Much of my duties my father had to hold my hand through since I had no confidence to even type an email. In the past seven years, I’ve grown into someone he trusts to run much of his company, alongside the rest of the management team he has assembled.

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Working with your family can be one of the most challenging and frustrating, yet rewarding jobs there is, because while you don’t have the traditional “9-5”, (which lets be honest, doesn’t exist anymore) you get a whole lot of freedom, experience and roles to play that may not have initially been within your skillset. It becomes less of a J-O-B and more of a lifestyle when you LOVE what you do, and it fuels your why.

After a lot of stress, confusion and overwhelming sense of failure, my why has finally been identified based on what gives me joy every day and makes me want to get up, get dressed and drive to work every morning.

Why do I check my calendar right before bed, add “appointments” for things I need to remember to do, and then check it first thing in the morning?

My why is our customers: Our customers and their desire to increase their social exposure and learn ways to improve and grow their business.

Which is ALSO why I get up in the middle of the night to make notes… because sometimes I do some of my best creative thinking in the middle of the night while I sleep and wake up to jot down notes before I forget.

This J-O-B isn’t just a job… Its my entire life. Part of figuring out my why is realizing I live to work, not work to live. I truly love my job and doing what I do… Every single bit of it… Even the tough stuff. 

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My why is my employees: We currently employ young men and women as interns who are incredibly hard working, creative 19 – 21 year olds, these “young college students” give me hope for the second half of the millennial generation, which doesn’t have the greatest rep. I absolutely adore all of our interns both past and present and feel an incredible sense of accomplishment when they succeed.

Currently, my longest running intern, B, has grown so seamlessly into her role as Customer Service Representative and now can handle customer calls and questions on her own. I get such joy from that, because I know I’ve taught her well.

Showing my interns, especially my girls, that you can have MORE than your typical “9-5”, have fun with your job and like what you do, gives me hope that they too will find their why someday and end up with a job that not only pays the bills but makes them happy.

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My why is my passion to improve and grow: Taking on new projects and learning new skills fuels my why. I LOVE to learn, but need to learn by doing. New customer needs arise, or have a situation that needs to be handled? I will learn how to handle it. Need a new website? I’ll figure out a way to make it. We need to improve our website? I’ll enhance my skills to make it better.  A customer needs some cool ideas to grow their exposure / run a promotion? I’ll put on my creative hat and work something up!

My why is building: Building a business, not only with my father, but with my soon-to-be husband is something truly remarkable. My why comes from the fact that we’re in this together, and each of us have skills that we bring to the table and are important to succeeding.

My why is our future: I want to be that KICK ASS Boss Babe Mama. I want to be the mom running from a conference call to ballet, and then to soccer, and then home to do bath and bed time. While I don’t cook, I want to be able to sit down to dinner with my family every night, put the littles to bed and finish work after they’re asleep.

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I want to be present as much as possible and being able to work from home or bring my children with me to my office when I choose is something I won’t take for granted. I want to be able to have an office where my kids will grow up playing and “pretend working” like I did growing up in my dads office.

I want to be able to be with my kids while they’re small (possibly having some help) but being able to run my section of the business with a team that I know and can trust to help run my department that I’ve worked so hard to build.

My why is working my butt off now, in all my various jobs, so I have the income and freedom in the future.

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Tips on how to figure out your why!

  1. Identify what motivates you… You may need to try different fields or roles until you figure that out.
  2. Identify what parts of your day bring you the most joy? Even if it’s the smallest part.
  3. Incorporate those identified aspects into your daily life… Even if it’s stopping for that morning coffee and croissant… (just hit the gym after :))
  4. Remember the core reasons behind your why. Is it your family? Personal or professional goals? Financial? Awards?
  5. Act. Take action to pursue your why… whether that means a career change, a position change, or an all together life change. Everyone deserves to be happy and pursuing your why will help with that!

 

 

Boss. Babe.

yOKGqsorS%yik+Cz3uMglASitting here in my office, sipping my coffee, waiting for my employees (interns) to come in for the day, I have some moments of quiet to reflect on how much I THRIVE and love being a #BossBabe.

A Boss Babe, by my own definition, is a kick ass, multi-tasking, entrepreneur, lady who is balancing work, life & family – and doing it with extreme passion. She gives 100% to every single thing she does, and won’t rest until the job is done. She often finds herself up WAY past bed-time working on a project or up WAY too early to give those extra cuddles to her hubby or fur children. She LOVES to work and is passionate & driven and thrives off being successful. She definitely takes on WAY more than she can at any one moment, but doesn’t know how to live any other way than a constant chaotic state of twirling.

I. Am. A. Boss. Babe. and I wouldn’t change it for the world. IMG_6192

I aid in running the company my Father, Fiancé and I started together 6 years ago. I manage 3 interns, I am starting a side business of helping other achieve health and wellness through dōTERRA Essential Oils , I bartend part-time because I love meeting people from all walks of life, I (somewhat) keep my house clean, laundry done and cats cared for. I spend time with my man, I see my friends, I exercise and I enjoy a cocktail every evening.

Oh… I’ve also taken on the role as our company website designer and I’m planning my wedding..

Always on the Go!

I find I am constantly running from one thing to the next… Even if it’s just phone calls, I strive to be on time, but some days I end up running on a 10 minute lag. I run from appointment to appointment, constantly over scheduled to try to get EVERY little thing done… and then there are the days I get absolutely nothing done.

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I am fairly certain my interns think I am superwoman… (which is freaking sweet, because she is gorgeous, can pull off wearing a full spandex suit, wears a sweet crown / head band AND gets to wear a cape.) It boggles their mind how I work all day, then bartend, or work all day, then work out and then go home to work more. I hope I am showing these college kids that you can juggle more than just a day job if you really set your mind to it (and juggling looks good if you do it in heels with a cocktail in hand).

What DO You DO All Day?

I definitely don’t want you to think I’m whining, or complaining about my workload. However strenuous my job may get, I truly love doing what I do, and when I think about the alternative I don’t know how I would operate if I wasn’t going 1000 miles per hour.

It’s interesting being a Boss Babe or mini entrepreneur at 28, especially when I’ve been working this way since I graduated college and was a baby boss at 21. When all your friends are going into Corporate America and you’re working from home, on your own schedule, with the ability to work wherever, whenever, it makes for an interesting dynamic and some confusion as to “what you do all day” or “how do you get anything done working from home.”

People think being an entrepreneur is scary, and while I’m not bank rolling my own major company (I am starting the dōTERRA business on my own), working for a family business gives you had a lot of freedom, but you also have a lot of responsibility, more than most jobs and the work day doesn’t end at 5pm. If you truly put your mind to something and love what you’re doing, you can make anything possible.

How Does She Do It?

Here are some of the things I’ve learned along the way to Boss Babedom:

  1. Remember Monday – Friday you ARE working. Just because you work from home and don’t have a clock to punch, you ARE at work… that means your time is just as important as someone who goes to an office every day and you aren’t always available to babysit, pick someone up at the airport or meet for lunch. (However, you can if you want to, as you are your own boss!)
  2. If you LOVE what you do you make things happen! I truly love every single one of my roles. Which is what gets me through even the most stressful of days where all I want to do is curl up into a ball.
  3. Only take on WHAT you can handle… and delegate when possible! If you have a full plate and someone asks you to work on something or take something on… Ask if it needs to get done NOW, or if it can wait and if it isn’t something that has to be done by YOU, delegate!

So my fellow Boss Babes & Boss Dudes, you CAN do it. Take on the extra project, start that side biz you’ve been dreaming about, coach your kids softball team or anything else that brings you passion. Even though “working” is an odd thing to be passionate about, thats ok! Love what you do & do what you love!

 

BRIDGING THE GENERATIONAL GAP IN BUSINESS

It is no secret that there is a big divide within generations in the workforce today. With businesses employing people from mainly three different generations, it is important to learn how to collaborate with each other to bring out everyone’s individual strengths. Between the Baby Boomers, Generation X, and Millennials there is a lot to learn amongst them all, but change can sometimes be a difficult thing to accept and implement.

What makes each generation so different?

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Generations are groups of people born in between certain years. The Baby Boomer generation was born between 1946 and 1964 making them between 72 and 54 years old today. Generation X was born between 1965 and 1984 making this group between 53 and 34 years old. The Millennial Generation was born between 1985 and 2000 making them between 33 and 18 years old.

Each generation shares similarities with current events, trends, crazes, education, technology, and other life situations. Their similar views and attitudes on certain topics bond them close together and makes them different from other generations. The more a business knows about the likes, dislikes, and dynamics of each generation, the easier it will be to integrate them all together in the workplace.

One study looked at primary concerns people have when searching for a job. Older participants (about 64 percent of them) spoke mainly about making money being their highest priority along with learning new skills. The younger generation that was interviewed instead talked about wanting to find a job they genuinely enjoyed doing and one that could make a difference in society (about 57 percent of them). These priorities vary drastically, so it is important to recognize these differences in order to completely understand each generation’s wants and needs in the workplace.

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Old Habits Die Hard

Although there are still many adults in the workforce over the age of 33, according to the U.S. Census Bureau, Baby Boomers now take second place to millennials for having the largest generation in the workplace. This means, whether we like it or not, millennial work ethics, ideas, and beliefs will be dominating businesses for a while, and many businesses who are run by older generations have a hard time letting go of the past and adopting the new and innovative ways of the future.

Being part of the millennial generation, I cannot imagine a time where “researching something” meant flipping through an actual encyclopedia instead of asking Siri or “getting directions” was on a paper map instead of built into my car. Everything I do from the moment I wake up including school, work, cooking, and even exercising uses some sort of technological device. Incorporating these kinds of tools into business is a no brainer for me, but it does pose a major problem for many older generation business owners who did not grow up with a cell phone in their hand.

3 Generational Differences in the Workplace

The main conflicts seen in the workforce between millennials and older generations are communication styles, technology, and the use of social media. These three aspects of business are essential to success in today’s technology driven world.

Communication– Communicating with people is vital to human existence but when it comes to different generations, they seem to have some different opinions on the right and wrong ways to do it. This can lead to conflict in the workplace. When it comes to older generations, they are all about formalities and respect. They grew up wearing a suit and tie to work every day and their communication style reflects this as well. They would prefer to send an email with proper grammar and spelling or talk to someone on the phone. Younger generations however are all about the instant gratification, especially when it comes to getting things done and are generally less formal in their day to day lives. Texting and instant messaging are their preferred ways of communicating because it is quick and to the point.

One major misconception is that millennials would prefer to communicate strictly online or use technology rather than speaking face to face. In one study it was discovered that 60 percent of millennials surveyed preferred to collaborate in-person rather than the 34 percent that prefer to use online methods.* This shows that despite the many misconceptions people have of millennials, all generations have similarities between them, and these similarities should be emphasized in the workplace.

Technology– Technology is another major aspect that sets the generations apart from each other. Each generation sees the uses of technology in different ways. Generation X for example views technology as a tool to help them get work done faster or assist them in balancing work and life. They would for instance see it beneficial to use technology to work from home, but they do not see it as 100 percent necessary to have all of the time. Millennials on the other hand use technology for just about everything, and many people unfairly judge that as something negative because they did not grow up with it. Typing away on a smartphone during a meeting might seem distracting or rude, but they could simply be keeping notes or looking up something constructive to add to the conversation.

The reality is that technology is here to stay and will keep growing and evolving. If a business cannot come to terms with this and embrace technology in their business, they will inevitably fall behind.

Social mediaNetworking plays a huge role in business and in today’s world social media is the main way to network and connect with people. Older generations sometimes have an issue with this fact and see social media as more of a curse than a blessing. This view will only hurt a company. Businesses should embrace social media and all of the opportunities it provides. Between Facebook, Twitter, LinkedIn, and Instagram a company can grow their business and their brand drastically by simply being present on these platforms.  One study even found that that 71 percent of consumers who have had a positive social media service experience with a brand are likely to recommend it to others.**

If you feel like social media might be beyond your skill set, we’re here to help you! Contact us at www.maxexposuresocialmedia.com or email us at support@maxexpoemail.com

*https://www.fundera.com/blog/generation-gap-enhancing-communication-older-younger-generations-business **https://www.dreamgrow.com/21-social-media-marketing-statistics/

Creating a Company Personality using Social Media

Social Media is a great way to reach consumers and inform them of new sales, products, and company involvement in the community. This day and age, it is extremely important to the success of your company that you are active and involved in social media. Social media allows for easy communication between company and consumer.

Consumers contact companies with complaints or comments and questions on products and so on, and the companies can directly respond to their concerns, improving their customer service. Responding to consumer comments and complaints on social media allows the customer to feel heard and valued by the company.

Some companies have also used social media to create personalities for their company, mostly through Twitter and Facebook. This has allowed not only for more contact between consumer and company but has also provided customer entertainment and has increased the social media following of many companies today. Wendys for example, has famous Twitter “roasts” where they respond to customers’ tweets with funny responses which gains them a lot of social media attention.

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After posting their responses to customers, a lot of people retweet or favorite their tweets, expanding their Twitter network and encouraging more consumers to follow their Twitter because their Tweets are entertaining.

The reason why Wendy’s Twitter roasts has gained so much consumer attention is because they have an awareness of what people use their social media platforms for. Twitter for example is mainly used for comedic entertainment or political opinions and comments. Seeing as it is not a good idea to share a company’s political stance as it may cause a loss of consumer support and create backlash, comedic entertainment is a great way to connect with consumers.

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Most funny company tweets are responses to customer complaints and questions. Turning customer complaints, which could potentially give the company a bad reputation, into something funny and entertaining for their followers actually gives the company positive attention in the end.

Wendy3

Tips for Joining the Trend

If you think your company would benefit from posting these comical tweets to its consumers, it is important that the company abide by these tips, especially if the company does not already have a reputation for posting funny tweets. You want your consumers to actually find your tweets funny and insure that you do not offend people with risky humor.

Twitter

To get a head-start on your funny tweeting, your company could create a false consumer account to tweet back at. This avoids risking offending an actual consumer seeing as they may think your company is not taking them seriously or making fun of them. Once you get a couple funny tweets out, consumers will recognize the trend and start coming up with tweets for your company to respond to.

Once you start responding to real consumer’s tweets, evaluate and think through the possible interpretation of your tweets prior to posting them. Having multiple people within your company look at your tweets prior to posting them and getting their opinion on them is a good way to double check and insure minimal backlash and maximum humor.

Creating a Personality

Creating a personality for your company and connecting with consumers on a more personal level will allow them to trust you and support you on a business level. Maintaining easy, efficient online communication with consumers is a great way to improve your customer service and show your customers how valued they are by your company.

Businessman holding cellphone with opened applications

Utilizing your company’s social media account not only for traditional customer service communication but finding innovative ways to provide customers with entertaining social media posts will not only build more positive relationships with you current consumer following, but will grow your consumer following on social media as well.

Every company is different and contains different types of consumers, challenge your company to not only maintain constant involvement on social media, but innovate how you use your social media. By focusing not only on responding to and communicating with your current customers, but attracting new customer attention on social media, your company will maximize the success of its social media involvement and improve its communication with current and future consumers.
Source: https://www.buzzfeed.com/christinajhuynh/15-times-wendys-twitter-was-more-shameless-than-y-2tfa4?utm_term=.ugAMyD12a#.rgmwjgD2v 

Is “Un-Plugging” Really Possible?

Aly here! As the Director of Client Services and Communications, I usually don’t get the chance very often to contribute content on the MaxExposure Blog, however I recently took a short vacation and learned what a little relaxation can to for a person!

When it comes to relaxing, I don’t know too much about the word. I try to employ what I think the meaning of the word is, but I can never truly grasp the concept.

 

 

  • Watching TV with your Laptop, while answering emails or working on a project… NOT Relaxation
  • Adding a glass of wine to the mix, while watching TV and working on a project… NOT Relaxation
  • Checking your email while watching a movie with your family… NOT Relaxation
  • Going out to dinner with friends or family, but checking emails  & work texts and responding… NOT Relaxation

When you are an integral part of running a company, manage a staff, support customers, oversee Accounting & HR departments and manage the website, it can be difficult to un-plug and relax a little. Especially in todays world of instant & constant communication.

While I am permanently glued to my iPhone and thank the technology gods daily that I can pretty much do every job I have from it, it can be difficult to put it down especially when your goal is to provide the absolute highest customer service physically possible.

While on vacation, in Florida, this past week, I took some time to partially un-plug and even that little bit did absolute wonders. To help out my fellow Boss Babes (and Boss Dudes) out there who also want to keep up with work and be the best at their job but want to keep their sanity intact; I made note of the things I did, and will be repeating ONE day each month, to recharge that battery I too often use to the last drop before charging back up!

  1. I found my SMILE – Working non-stop, even doing something you love can wear you out. Its crucial to both your mental & physical health, as well as the health of your company, to take some time for yourself and find your smile if you feel you’ve lost it!
  2. I stayed connected but…One thing I’ve always struggled with is the need to get things done IMMEDIATELY which I know my clients are very grateful for that. However once in a while its important to remember that you can take an afternoon here and there to yourself. Still answer your phone, but let your customers know it will be taken care of ASAP, but might be tomorrow.
  3. I tried to NOT talk as much business – Working in a family business, like I do, this one is VERY tricky. As family vacations often double as business planing sessions and executive meeting time. Its important to make it clear to your family (& business partners) which times during the day you are “working” and which times you are “on vacation”. The beauty of being an entrepreneur is you can do BOTH in the same day!
  4. I enjoyed happy hour... Every day
  5. I Laughed… A LOT
  6. I shut down EVERY evening –not taking my work with me to watch TV with my family. I often find myself working most evenings as its a time when I can get other work done, that I didn’t have time to do during the day. But I’ve learned that working from your couch with a glass of wine, may LOOK like relaxing, but its still working!
  7. I was PRESENT – I often keep my phone on silent vibrate and have it on me at all times, but while on vacation I left it on ringer, inside the house and more often than not I lost track of it. This meant I wasn’t checking my email 85 times a minute, I wasn’t on Facebook or Instagram constantly refreshing or reading the news and I wasn’t texting with clients or friends. I was truly present, in the moment, and enjoyed EVERY. SINGLE. MINUTE of it!

By implementing these 7 things into my vacation, for the first time in YEARS, I was actually able to relax while on vacation. I hope these tips can help you too find some relaxation this holiday season and let you begin the New Year fully recharged and focused on your company goals!

Wishing you a wonderful holiday season, and a happy, healthy and prosperous New Year FULL of RELAXING vacations!

Aly Grushkin

Director of Client Services & Communications

 

Small Business… is BIG Business

Sat. Nov. 25, 2017 is Small Business Saturday

Small Business Saturday is a day created by American Express to commemorate and promote Small Businesses and remind consumers that small businesses are the true back bone of America.

Did you know that according to the 2014 census, there are 29 million registered businesses in America, of which 25 million have “less than” 10 employees, of the 25 million, 22 million claim to have 0 -1 employee (meaning “self-employed”).

Small Business Owner at Restaurant

Small businesses account for 99.7% of all employers (source: SBA.gov), which means that if small businesses “went away”, it would devastate the economy. Supporting local, small and privately owned businesses is critical to our economy, our communities and our nation and not to mention the families they support.

Sure, you can get virtually anything on Amazon (or online), delivered the next day (and soon within hours). However, you can’t get a haircut, a slice of pizza served hot and fresh, gas in your car, a way to fix that knitting mistake or your lawn cut on Amazon. There are many goods and services that you can only get from a local business and it doesn’t take much to support your local business! You can support your local business by just taking a little bit of time out of your day and that effort will always rewarded with a smile from the business owner.

Small Business Owner at Hair Salon

So this Saturday, go out and see how many businesses you can support, but make it your personal challenge to shop local every week, throughout the year. When you engage with the local business owners, you will find them welcoming, informative and grateful.

Shop Small and do BIG things for your local businesses, community and your country.

 

About the Author:

JGJoe Grushkin is a serial entrepreneur for over 35 years. Currently, as the CEO, President and Founder of MaxExposure Social Media, the premier Social Media & Reputation Management Firm on North America, he is growing the business with effective leadership skills and developing a management team to lead in the future. MaxExposure assists small and media sized local businesses in over 80 industries. More information is available at www.MaxExposureSocialMedia.com

 

 

Entrepreneurs, what is your exit strategy?

As a Serial entrepreneur, for over 35 years, I have been involved in many different products, services and businesses; with one common factor, ”if it was meant to be successful, it was up to me”.

Being the driving force in sales, business development, product deployment and organizational structure is an all-consuming endeavor, however doing it with dedicated people makes it somewhat easier and more rewarding. Having the right people in your business will provide your customers with better (more accessible) service and attention, provide you with time & freedom while running your business and potentially an “exit strategy”.

Many entrepreneurs fail to see the “forest through the trees” when it comes to an exit strategy, thinking they need to do it all themselves. Then one day they wake up and realize that their business isn’t as “valuable” on resale, or there isn’t anyone qualified to take it over; leaving them nothing to show, for a lifetime of work.

My experience has been a fortunate one, in which I had family who chose to join my business, offering me a “built in” exit strategy. Even if you don’t have family involvement in your business, you can achieve this by focusing on your exit strategy and making it a priority. Hiring experienced industry personnel, recruiting from colleges and or developing leaders from “scratch” are great starting points to be able to develop the right person to take over your company. Additionally, letting family friends know about your desire to create an exit strategy and that you are looking for a “protégée”, puts it out to your network.

There are always ways to find people looking for advancement and opportunity. Be willing to pay well to start, then when earned, even better as they evolve into a leadership role. It’s not an overnight process, be committed to the long haul for your benefit and theirs!

Group of Multiethnic Busy People Working in an Office

What follows are 5 simple ways entrepreneurs can develop an exit strategy:

Offer equity to key staff

Equity can be given in many forms, some of which including common stock, preferred stock, phantom stock or simple profit sharing. It can be earned over 5 years (e.g. 1% a year over 5 years and only vested after 5 years.) Check with your accounting professional to determine the best route for you. Keep in mind, it’s not just about money, it’s about how people feel and how they see themselves in the future.

Talk about your future plans with your key staff often

Make them aware of your exit strategy, set obtainable and achievable goals to initiate the plan. The vision has to be clear, exciting and lead to a viable business. The people you are developing are probably not “entrepreneurs” like you, therefore, it up to you to show them what the future holds in your business or industry for them.

Develop a culture, with guidelines that can run without you engaged

Operation manuals, policies, procedures and philosophical understanding needs to be part of your future development plan. By letting your staff learn by doing, over time they will know it as well as you do, and handle situations the same way you would.

Take more time off, over time

Allow your people to “take the helm” while you are away. It’s been said that “nothing grows in the shadow of the mighty oak”. Let the sun shine on your team, trust their decisions and accept that they will make mistakes, they can always be corrected (if not, that is a very are powerful learning experience.)

Let your staff know, when you do eventually leave, you will still be collecting a check and their first job each week is to “deposit that check into your account”.

When you want to “retire” you don’t have to sell the business, which of course you can do, if thats your strategy. Some businesses provide for the owner, by keeping them on the payroll, and the future growth income/profits go to the new management team. Your exit strategy can share in that growth or just keep your income for your life or as part of your estate.

The key is to have a plan, it can be 2 years, 5 years, 10 year or even 20 years away, but the plan needs to be in place. Running a race without a finish line can be exhausting, especially as we get older. When you are 30, you might think you will work forever, when you turn 50, that view point changes fast!

Again, I am fortunate to have trusted, dedicated and very capable family (and some very strong, trusted “key people” who have earned their way to the top) by engaging in my business. Once my “exit strategy” was set, it all came together.

 

About the Author:

JGJoe Grushkin is a serial entrepreneur for over 35 years. Currently, as the CEO, President and Founder of MaxExposure Social Media, the premier Social Media & Reputation Management Firm on North America, he is growing the business with effective leadership skills and developing a management team to lead in the future. MaxExposure assists small and media sized local businesses in over 80 industries. More information is available at www.MaxExposureSocialMedia.com