Category: Business & Leadership

5 Habits of Successful Marketers

Marketers play one of the most important roles in operating a successful business today. In recent years, marketing has changed tremendously from tv, radio, and print advertising, to online marketing using websites, social media, and blogging. With this change, the habits successful marketers should be performing has changed slightly as well. Here are the 5

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How to: Align your Marketing and Sales Teams

Your company’s sales and marketing teams are separate and have separate responsibilities and objectives, however in order to be successful, they must be aligned with each other. The main responsibility of the marketing team is to determine your company’s target market and attract that target market to your company through promotional materials. The main responsibility

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Why Small Business is Best

Operating a small business is not something to try to sneak past your customers, but rather something to accent on throughout your marketing strategy. There are so many benefits to purchasing from small businesses as opposed to large businesses. Accenting on the personalized customer service, increased customer value, and high quality products and services your

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What do you Really Know About Branding?

When we think of a brand, the first thing we think of is the brand’s name. But what’s the second thing, third thing, and fourth thing you think of? That’s all part of their branding too! Let’s take Progressive Insurance for instance. One of the first things you think of is the salesperson, Flo, who’s

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SEO: The Recipe to Getting your Restaurant Noticed

If we think back to the last time we searched Google looking for a restaurant, I think we could probably all agree it sounded something like, “restaurants near me..”. No matter where you are located, Google is going to find you at least 50+ restaurants that apply to your search. I’m sure you know by

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New Marketing Trend: Experiential Retail

Although we all tend to think that retail shopping is soon to disappear entirely, our newest consumer generation, Gen Z, begs to differ. Generation Zers, also known as the “Post-Millennial” generation, still love taking trips to the mall or the nearest outlets. They look at retail shopping as an opportunity for an experience. Millennials and

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Why Businesses Fail

The Small Business Association states that 30% of new businesses fail during the first two years, 50% during the first five years, and 66% during the first ten years. So why do these businesses fail? Why is it that even if they make it past the first couple years, the odds of them failing goes

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BIG Results for Local Businesses

Today we go through a report for a client currently on our Facebook Messenger program. They are in their 2nd and a half month and have already achieved 5x monthly ROI. We have helped them get predictable sales month over month, tracking exactly how much each customer spends. How many marketing programs have you used

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Top 3 Apps for Small Businesses

With all the new and emerging technologies and applications today, starting up and maintaining businesses has become much easier to manage. There are now applications used for various functions from organizing business tasks, to keeping track of paychecks, and even to measuring and reporting a company’s current success and status. Below are three of the

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