Easy Changes to Make Your Business More Green

These days, it seems like so many businesses are switching to more eco-friendly operations. While these changes are not only great for our planet, they can also help to boost sales and improve customer loyalty!! Did you know that 55% of shoppers are willing to pay more for products and services from businesses that are environmentally friendly? Making your business more eco-friendly can be quick and easy!  Here are a few tips on how to make your business more green!

Use less paper!!

With technology being so prevalent in the workplace, this switch should be relatively easy. Instead of using paper to share ideas and feedback, try to use your computer instead! Google drive is an easy way to collaborate and share information with others. However, we know that achieving a completely paper-less business is nearly impossible. When you do have to use paper, consider switching to recycled paper, or PWC paper! PWC stands for “Post Consumer Waste” and uses less energy and waste during production. And make sure to throw your scraps in the recycling, not trash bin.


Replace equipment with eco-friendly alternatives

We all know that technology and furniture is not built to last forever. When you’re looking to replace your business equipment, consider investing in eco-friendly alternatives. Purchase technology that conserves energy or purchase used furniture. And when disposing of your equipment, look for alternatives other than the landfill. There are businesses that will take your old electronics, or try selling or donating your old furniture. The little bit of effort that you put in now will have huge impacts on the earth in the long run!

Make small changes in the office space

There are so many products used in businesses due to their convenience. Try slowly switching out convenient products, you will save money in the long run too! For instance: get rid of styrofoam and plastic cups and promote reusable cups and bottles instead, switch to hand dryers over paper towels, stop making individual servings of coffee in order to eliminate excessive packaging, switch to eco-friendly cleaning supplies…..the list goes on and on!  


Consider using alternative energy sources in order to fuel your business!

There are a number of alternative energy sources, solar energy being one of the most prominent. Many people look down on solar panels because the installation can be pricey, but in many cases the government will help you pay for a portion. In addition, solar panels reduce your energy costs tremendously and decrease carbon footprints so it is a win-win!!

As you can see, there are so many easy changes you can implement in order to make your business more eco-friendly. Social media is a great way to show off how green your business is! Try promoting national environmental holidays and updating customers on the changes you’re making in the workplace. Click here to see how we can help improve your social media game!  

Tips to Starting Your Own Business

Starting your own business can be a huge undertaking and is involved with great risks. But when planned correctly, the rewards can be amazing. Whether you have a brilliant business idea, want financial independence, or just simply want to take on a new challenge, there are many reasons to become an entrepreneur. But- it is crucial that you build your business on a strong foundation to ensure that your business can be successful. Here are 4 tips to starting a new business!

Research

Before diving into building your business, you must do a LOT of research to make sure that you can be successful. Entrepreneurship should not be rushed; it is essential that you consider every possible scenario before getting started. Ask yourself: is there a need for this business? Is there anyone else selling this product or service? How competitive is the market? Is this a product or service going to be useful years from now or is it just a fad? How will I adjust to changing trends? How will my business fit into the market? In addition to asking questions about your business, you must ask yourself questions. Am I fit for this role? Do I have the time to devote to this? What will happen if I’m not successful? Is this the right time for me? Once you’ve determined that your business can be successful, you’re ready for the next step!


Plan, Plan, and Plan some more!

Creating a business plan can help to turn ideas into a reality. Even if you are the only one involved with your business, business plans can force you to answer difficult questions about your business so that you are more prepared and ready.  In addition, if you need financial support, creating a business plan is crucial. In the most simple terms, a business plan should include what your business is and what you hope to achieve. Also consider including: what is my market? Who is my competition? How can I differentiate my product? Will I be profitable? Asking yourself these questions can set you up for a more successful process.

Assess and plan your finances

Starting your business can be pricey due to initial investments and various costs such as inventory, a workplace, licenses, permits, advertising, employees etc. It is important that you get your finances sorted out before diving in! Although not every expense can be predicted, try putting together a list of expenses so that you have a rough estimate of how much you will need. Since not everyone has large sums of money lying around (I wish!!) borrowing may be neccessary. You can apply for loans, grants, or even get help from generous family and friends. Make sure to research what financing process is right for you.


Determine your business structure

The structure of your business is important to decide before getting started because it determines how you file your taxes and business regulations. Sole Proprietorship,  Partnership,Corporation,  S-Corporation, and Limited Liability Company (LLC) are all great business structure options. Once you decide on one, it is not set in stone. You can adjust and change as your business grows!

Starting your own business can be an exciting and rewarding experience if done properly! Click here to read about how our services can help you!

Why Your Business Should Use National Holidays to Advertise

Have you found that your marketing ideas have been running dry? Your content calendar has been drained of fresh, fun content? Your advertising has no spark?? Have no fear, even the best of marketers reach a point in time where each advertisement they create feels old and outdated. A solution to this dilemma is easy: start introducing national holidays into your advertisements. Using holidays for social media marketing can add that much needed spark in order to spice up your advertising


There is a national holiday for everything!! Did you know that June is National Candy month? Or that National Social media day is June 30? Find national holidays that are relevant to your business and personalize them to help bring in more customers. Even the smallest, most obsolete national holidays can be an excuse to run a flash sale or event!!

For example, are you a pool company? You are probably already using holidays such as Memorial Day, Fourth of July, and Labor Day to advertise your products. Have you ever considered using holidays such as National Swimming Day (July 11th), National Pool Opening Day (last saturday in april), or Summer Solstice (June 21) to raise awareness of your business?


separate yourself from competitors

One reason why you should use national holidays to promote your business is to separate yourself from big corporations and competitors. Large corporations such as Walmart have marketing budgets that are remarkably high. While you can’t compete with their budget, you can use national holidays to attract buyers. For instance, you don’t see large businesses such as Walmart celebrating National Peanut Butter Cookie Day!!


offer customer incentives

There are many ways that you can attract customers via celebrating national holidays! You can offer flash sales or promotions related to the holiday.  This gives customers an excuse to buy products if they did not have a reason to before! In addition, it is a fun way to get rid of extra products! Another way to attract customers is by throwing themed events related to the national holiday. For example, during National Rose Month, offer classes on floral arrangements. Not only does this prompt customers to make a purchase, but it raises awareness of your business and will bring in more business in the future.

use social media

Use social media to your advantage! Social media is such a crucial advertising resource. Use facebook, twitter, and instagram in order to get the word out about your sales, promotions, and events. Don’t forget to utilize instagram stories and repost customer posts!


Need help with your online social media marketing? Click here to check out our social media services and more!

4 Reasons Why Your Business Should Use MaxExposure to Manage Your Online Social Presence


There are so many tasks that businesses have to complete every day. From paying bills to taking inventory, operating your business can be time consuming and stressful.  Instead of stressing about managing your social presence online, give us a call and we can help you enhance your business! We offer services ranging from social media management to web design and just about everything in between!!  Worry about running your business while we manage everything else; you’ll be astounded at how much a positive online social reputation can improve your business and customer experience!


We offer affordable prices and a number of free services

We understand the high costs that it takes to successfully run a business, and we reflect this in our affordable prices! For a reasonable price, your business’s social presence will improve, resulting in an increase in customers and sales! So instead of thinking of it as an expense, think of it as an INVESTMENT because your business will be improved. In addition, we offer a wide variety of services that are completely free of charge!! Services include our Free Conference Call Program, Free Social Media Analysis, Free SEO Analysis, and much more!


Great customer service

As a family run business since 2012,  we pride ourselves in our great customer service and customer accessibility. We treat our customers like family, which means that you will be receiving support from people who truly care about your business!  We are not just a social media and reputation management service, we go that extra mile to make sure that our services exceed your expectations.


We offer a wide range of services

We know that every business requires different and unique services in order to properly market to their clientele. For that reason, we offer over 100 business enhancing products and services, so you are sure to find one that fits your needs. We offer social media management, listing management, reputation management, website design, SEO, offline marketing services, content and experience, and the facebook messenger program. Under those categories, we offer different packages so that your business can receive the proper services!


Save time

Running a business is time consuming, why spend time on managing your online social presence when we can do it for you? MaxExposure products can help you to bring in more customers and customer engagement without actually changing anything about your business plan. We keep individualized analytics and data on our services and we are more than happy to discuss your business’s progress.  


If this article doesn’t convince you that your business NEEDS services from MaxExposure, check out our website here or call today for more information!!

5 Social Media Tips for Law Firms

Social media marketing can be an effective resource for spreading the word about your law firm. The main goal of using social media for marketing is to advertise your services, show why you are a credible firm, and make people think of your name first when they need legal help. Social media marketing is a great advertising outlet because it is quick, easy, and inexpensive, but has the potential to result in high levels of engagement.  Here are 5 tips for promoting your law firm via social media:

Choose a social media platform where your potential clients are active

Not everyone uses every social media platform. In order to most effectively advertise for your business, make sure to appeal to the platforms where your potential clients are the most active.  For example, if you specialize in business or employment law, LinkedIn may be an effective platform for you. In addition, consider the demographic of your clients; younger people are typically more active on Instagram and Twitter, while older people are more active on Facebook.  Choosing the proper social media network can make your campaign more successful.

Portray a professional brand in order to build the credibility of your business

When looking for a lawyer, potential clients want to see firms that portray themselves in a professional manner.  It is important to include complete and accurate information in easy-to-read places. Information should include: hours of operation, location, mission statement, contact info, a link to the website, any awards or recognition received, and number of years practiced. This will eliminate the hassle of having to search for information.  

Use the 80/20 rule

When using social media to promote your law firm, it is important to have a balance between advertisements and entertainment. If your feed is only advertisements, you run the risk of losing  follower engagement due to lack of interest. But if your feed is only entertainment, your business may not seem credible. Try to achieve a ratio of 80% advertisements and 20% entertainment to maximize interest from followers!  

Gain support from followers

Now that you have your account running, it is important to gain followers so that your page seems well established. Try reaching out to family, friends, other firms, or local businesses and encourage them to follow you. Follow and engage with other similar accounts, and it is likely that they will do the same.  

5. Promote your business

Let possible clients know about any recognitions or awards that you have received.  

When used properly, social media is a great tool to help promote law firms! Need more help? Click here to check out our social media services!

7 Reasons why Customers aren’t Opening your Emails

Reaching out to customers via email can be a great way to increase sales and spread the word about new promotions. However, despite the useful information that you are trying to get across, customers may not even be opening your emails, let alone reading them.

Here are seven reasons why customers aren’t opening up your emails….  

There is not an Engaging Subject Line

The first thing a customer sees when looking at their emails are the subject lines, which is why they are arguably the most important part of any email. They act as a first impression and insight into what the content of the email will be. Using an interesting subject line will encourage customers to click on the email and read more. However, when writing your subject line, make sure it is revolved around the content that is actually in the email. Customers do not like false subject baits and will start to assume all your subject headings are non-transparent and will stop opening emails from your company.

There is no Incentive to Open the Email

Offering an incentive to open an email goes hand-in-hand with an engaging subject line. An effective way to incentivize customers to open your email is to include incentives in the subject heading of the email. This way the first thing the customer sees is, “New products in stock!” or “Extra 15% off Sale Items Through Wednesday” which will entice them to open the email and read further.

Emails are Not Personalized

“Emails with personalized subject lines experience a higher open rate of 26 percent” — Campaign Monitor

Instead of sending a generic email to all customers, target the email towards each specific customer the email is sent to. Include their name in the email, as well as information related to their frequent purchases. For example, if someone always orders a specific item, do not send them an email regarding a completely different item. This will not only drastically increase your open rate, but it will increase the effectiveness, in regard to conversion rate, of your emails as well.

Emails are Timed Poorly

The time and frequency that emails are sent at can greatly impact how many customers are reading your emails. If you are sending emails too frequently, customers may not read your emails out of annoyance. If you aren’t sending emails frequently enough, customers may lose interest. Instead, you must find the middle ground: 2-3 emails a week is recommended.

In addition to frequency, the time that emails are sent plays a big role in reader activity. Consider sending emails at times that aren’t super busy for working people. For instance, send emails in the morning or at night after people are done working.

Emails are not reaching the proper audience

Emails are most likely to be opened by active and engaged customers. Customers who have not purchased from your company in years will be less likely to open your emails and read about new promotions. Instead of purchasing an email list, consider sending emails to people who have recently expressed interest in your services. Email promotions should be focused on quality customers, not quantity of customers you’re sending them to.

Emails are not mobile friendly

Most people primarily check their email on their cell phones. Emails that are not mobile friendly can be a nuisance to view, and customers may not even bother to read them.  Make sure that your emails are properly formatted for mobile devices, as well as computers.

Improving your email marketing strategy can help to bring in more loyal customers! Check out our website to learn more about our marketing products!   

The emails go to the customer’s spam folder

Some emails from businesses go to spam instead of the customer’s primary inbox. Customers are  less likely to view their spam folder, which means that customers may not even know that you sent an email! To solve this issue, make sure that your email is not from “Do not reply.” The “from” line must clearly state your company name, not simply your email address.

Need more help on how to best reach your customers?! Click here to check out our social consulting service and improve your business’ marketing skills today!

How to Turn a Disappointed Customer Into a Happy One

Even the most successful businesses have experienced situations where customers have not been satisfied with the services they have received.  Whether their meal was botched in a restaurant, their product was shipped too late, or they were unsatisfied with the items they purchased, customers will be upfront and honest about their concerns. It is crucial to handle these situations strategically in order to mitigate damages and prevent losing future business from that customer, as well as other customers.

Here are five steps in order to turn an unsatisfied customer into a satisfied customer…

Have a good attitude!

Unsatisfied customers may yell or act aggressively while expressing their discontent with the service they have received. Instead of mirroring their body language and attitude, take a deep breath and remain calm. Try to maintain a relaxed and friendly demeanor to avoid further upsetting the customer. One tip that helps in accomplishing this is to look at their complaints as having a positive affect on your company in the sense that your company is improving its abilities by resolving their concerns. The attitude you have going into, and during the conversation, reflects the results of the conversation.

Validate their concerns

While the customer is explaining their concerns, listen actively and make them feel like they are being heard. Reassure the customer that the situation they experienced was not appropriate and does not reflect the intentions of the company. Try using phrases such as…

“It must have been frustrating that…”

“I understand why you are upset…”  

“I hear your concerns and…”

These phrases help to validate the customer’s concerns and make them feel as though their complaint is being acknowledged. In addition, make sure to apologize for any inconvenience that this issue has caused. If a customer feels as though you are “on their side,” they may not be as upset if there is nothing you can do to fix their issue.

Find a solution that satisfies both parties

After hearing their concerns, try to find a reasonable solution to appease the customer. Whether it is remaking the order, sending the product in the mail with a waived shipping cost, or redoing the service to their satisfaction, ensure that the customer’s complaints are answered. In addition, if possible try to go above and beyond with the compensation that you are offering.  For example: offer a discount or a free service in order to encourage them to use your business again.

Follow up with the customer

After resolving the customer’s issue, make sure to follow up with them via email or phone call to assess if they were satisfied with the service that they received. If you handle an unpleasant situation with a customer well, they may be inclined to recommend your business to a friend!

You handle the complaints in person, we handle them online! Check out our MaxExposure reputation management services and improve your customer service!

5 Habits of Successful Business Owners

Business owners are constantly confronting new challenges and taking on new responsibilities every day. With that being said, it can be difficult to stay on top of everything and stick to a healthy life routine. Here are 5 habits of successful business owners…

Get up Early

This can be a tough adjustment, but getting up early and starting each day off right will drastically improve the effectiveness of the work you do. This does not mean getting up early to do work necessarily, but getting up and eating a good breakfast, or even meditating; whatever works best for you.

Having time in the morning for yourself to improve your mindset for the day and building this into your daily routine will reduce your stress and allow you to feel put together and prepared for any challenges you may be faced with throughout the day.

Recognize Value

Business owners need to recognize the value in everything they do. There are hundreds of responsibilities business owners need to perform every day. This mean not only being able to recognize which responsibilities are more important or urgent, but also recognizing the value in every responsibility.

Recognizing value allows business owners to put effort and consideration into everything they do, therefore improving the overall performance of their business.

Master Communication

Knowing how to communicate with not only your employees, but all other stakeholders as well, is essential in providing an effective work environment. Mastering communication is done through constantly communicating with people, including your stakeholders. Consistently communicating each day with your employees and stakeholders will allow you to improve your communication, as well as improve your relationships and the trust between you and your stakeholders.

Constantly Learn

Business owners need to be open to learning in order to constantly improve their business, as well as teach and challenge their employees. This involves having an open mindset and not allowing the pride of running your own business to diminish the desire to learn and improve. Business owners can constantly learn by collaborating with other businesses in the same industry, reading industry news, and so on.

Work-Life Balance

Although business owners are constantly working, they also need to make time for their life responsibilities as well. The only way a business owner can be happy running their business is if they make time for the important things in their life aside from work. This could even mean meeting up with friends or family for lunch during the week, or setting aside time to go to a movie. Having a schedule and sticking to it, for the most part, is essential in maintaining a work-life balance.

Like the blog?! Check out more of our blogs at maxexpousa.com!

5 Habits of Successful Marketers

Marketers play one of the most important roles in operating a successful business today. In recent years, marketing has changed tremendously from tv, radio, and print advertising, to online marketing using websites, social media, and blogging. With this change, the habits successful marketers should be performing has changed slightly as well. Here are the 5 habits of successful marketers today…

Stay updated on industry news

Successful marketers always need to be up-to-date on industry news. Industry news is not only important in terms of keeping marketers up-to-date, but the industry audience as well. Customers love hearing about news in industries that they’re interested in, and hearing about it from your company will make your marketing team look like the experts.

Keeping track of the industry news updates in a document is also extremely beneficial to your marketing team. This allows your marketing team to better evaluate the current industry audience as well as how the industry has changed over the years and how that impacts your marketing tactics today.

Examine changes in industry audience

Industry audiences change all the time. There are always groups of consumers leaving one market to move to another. Successful marketers need to stay on top of these changes to ensure they are marketing to the right people.

One way to do this is looking into your company’s social media followers, who is giving you likes on your posts, who is commenting, and so on. Even collaborating with the sales team on what demographic they are finding the most success with can help tremendously.

Read more about the effectiveness of sales team and marketing team collaboration here!

Consistently update social media skills

Social media sites, especially Instagram, is constantly updating their software and adding more and more capabilities to their story features, image carousels, and so on. These recent updates have been found to be extremely helpful to businesses trying to grow their social media following. Many companies for example have started publishing story highlight reels with “products,” “customer reviews,” “reposts,” and so on.

This allows first-timers on the company’s social media to look back at tons of content your company has published with easy access to exactly what type of content they desire. Marketers need to constantly stay up-to-date with these social media updates in order to utilize the networks as effectively as possible.

Never stop creating content

Successful marketers are always creating content, even if it means they do not publish it all. Creating content every day and having it saved in your files allows you to constantly develop your marketing skills as well as always have backup content to publish when needed. Even if it just means writing down a little thought or idea, those little ideas could be turned into big ideas later on.

Develop your marketing voice

Having a marketing voice that your audience is familiar with and can connect with is extremely important in making a connection with your customers. However, as the industry audience changes, so should your marketing voice. Consistently developing and altering your marketing voice slightly as your audience changes will allow your marketing to develop with the market. The key here is to not change your marketing voice too much however; you always want your audience to be familiar with the voice you project and not scare them off with drastic changes.