Easy Changes to Make Your Business More Green

These days, it seems like so many businesses are switching to more eco-friendly operations. While these changes are not only great for our planet, they can also help to boost sales and improve customer loyalty!! Did you know that 55% of shoppers are willing to pay more for products and services from businesses that are environmentally friendly? Making your business more eco-friendly can be quick and easy!  Here are a few tips on how to make your business more green!

Use less paper!!

With technology being so prevalent in the workplace, this switch should be relatively easy. Instead of using paper to share ideas and feedback, try to use your computer instead! Google drive is an easy way to collaborate and share information with others. However, we know that achieving a completely paper-less business is nearly impossible. When you do have to use paper, consider switching to recycled paper, or PWC paper! PWC stands for “Post Consumer Waste” and uses less energy and waste during production. And make sure to throw your scraps in the recycling, not trash bin.


Replace equipment with eco-friendly alternatives

We all know that technology and furniture is not built to last forever. When you’re looking to replace your business equipment, consider investing in eco-friendly alternatives. Purchase technology that conserves energy or purchase used furniture. And when disposing of your equipment, look for alternatives other than the landfill. There are businesses that will take your old electronics, or try selling or donating your old furniture. The little bit of effort that you put in now will have huge impacts on the earth in the long run!

Make small changes in the office space

There are so many products used in businesses due to their convenience. Try slowly switching out convenient products, you will save money in the long run too! For instance: get rid of styrofoam and plastic cups and promote reusable cups and bottles instead, switch to hand dryers over paper towels, stop making individual servings of coffee in order to eliminate excessive packaging, switch to eco-friendly cleaning supplies…..the list goes on and on!  


Consider using alternative energy sources in order to fuel your business!

There are a number of alternative energy sources, solar energy being one of the most prominent. Many people look down on solar panels because the installation can be pricey, but in many cases the government will help you pay for a portion. In addition, solar panels reduce your energy costs tremendously and decrease carbon footprints so it is a win-win!!

As you can see, there are so many easy changes you can implement in order to make your business more eco-friendly. Social media is a great way to show off how green your business is! Try promoting national environmental holidays and updating customers on the changes you’re making in the workplace. Click here to see how we can help improve your social media game!  

Tips to Starting Your Own Business

Starting your own business can be a huge undertaking and is involved with great risks. But when planned correctly, the rewards can be amazing. Whether you have a brilliant business idea, want financial independence, or just simply want to take on a new challenge, there are many reasons to become an entrepreneur. But- it is crucial that you build your business on a strong foundation to ensure that your business can be successful. Here are 4 tips to starting a new business!

Research

Before diving into building your business, you must do a LOT of research to make sure that you can be successful. Entrepreneurship should not be rushed; it is essential that you consider every possible scenario before getting started. Ask yourself: is there a need for this business? Is there anyone else selling this product or service? How competitive is the market? Is this a product or service going to be useful years from now or is it just a fad? How will I adjust to changing trends? How will my business fit into the market? In addition to asking questions about your business, you must ask yourself questions. Am I fit for this role? Do I have the time to devote to this? What will happen if I’m not successful? Is this the right time for me? Once you’ve determined that your business can be successful, you’re ready for the next step!


Plan, Plan, and Plan some more!

Creating a business plan can help to turn ideas into a reality. Even if you are the only one involved with your business, business plans can force you to answer difficult questions about your business so that you are more prepared and ready.  In addition, if you need financial support, creating a business plan is crucial. In the most simple terms, a business plan should include what your business is and what you hope to achieve. Also consider including: what is my market? Who is my competition? How can I differentiate my product? Will I be profitable? Asking yourself these questions can set you up for a more successful process.

Assess and plan your finances

Starting your business can be pricey due to initial investments and various costs such as inventory, a workplace, licenses, permits, advertising, employees etc. It is important that you get your finances sorted out before diving in! Although not every expense can be predicted, try putting together a list of expenses so that you have a rough estimate of how much you will need. Since not everyone has large sums of money lying around (I wish!!) borrowing may be neccessary. You can apply for loans, grants, or even get help from generous family and friends. Make sure to research what financing process is right for you.


Determine your business structure

The structure of your business is important to decide before getting started because it determines how you file your taxes and business regulations. Sole Proprietorship,  Partnership,Corporation,  S-Corporation, and Limited Liability Company (LLC) are all great business structure options. Once you decide on one, it is not set in stone. You can adjust and change as your business grows!

Starting your own business can be an exciting and rewarding experience if done properly! Click here to read about how our services can help you!

Why Your Business Should Use National Holidays to Advertise

Have you found that your marketing ideas have been running dry? Your content calendar has been drained of fresh, fun content? Your advertising has no spark?? Have no fear, even the best of marketers reach a point in time where each advertisement they create feels old and outdated. A solution to this dilemma is easy: start introducing national holidays into your advertisements. Using holidays for social media marketing can add that much needed spark in order to spice up your advertising


There is a national holiday for everything!! Did you know that June is National Candy month? Or that National Social media day is June 30? Find national holidays that are relevant to your business and personalize them to help bring in more customers. Even the smallest, most obsolete national holidays can be an excuse to run a flash sale or event!!

For example, are you a pool company? You are probably already using holidays such as Memorial Day, Fourth of July, and Labor Day to advertise your products. Have you ever considered using holidays such as National Swimming Day (July 11th), National Pool Opening Day (last saturday in april), or Summer Solstice (June 21) to raise awareness of your business?


separate yourself from competitors

One reason why you should use national holidays to promote your business is to separate yourself from big corporations and competitors. Large corporations such as Walmart have marketing budgets that are remarkably high. While you can’t compete with their budget, you can use national holidays to attract buyers. For instance, you don’t see large businesses such as Walmart celebrating National Peanut Butter Cookie Day!!


offer customer incentives

There are many ways that you can attract customers via celebrating national holidays! You can offer flash sales or promotions related to the holiday.  This gives customers an excuse to buy products if they did not have a reason to before! In addition, it is a fun way to get rid of extra products! Another way to attract customers is by throwing themed events related to the national holiday. For example, during National Rose Month, offer classes on floral arrangements. Not only does this prompt customers to make a purchase, but it raises awareness of your business and will bring in more business in the future.

use social media

Use social media to your advantage! Social media is such a crucial advertising resource. Use facebook, twitter, and instagram in order to get the word out about your sales, promotions, and events. Don’t forget to utilize instagram stories and repost customer posts!


Need help with your online social media marketing? Click here to check out our social media services and more!

5 Habits of Successful Business Owners

Business owners are constantly confronting new challenges and taking on new responsibilities every day. With that being said, it can be difficult to stay on top of everything and stick to a healthy life routine. Here are 5 habits of successful business owners…

Get up Early

This can be a tough adjustment, but getting up early and starting each day off right will drastically improve the effectiveness of the work you do. This does not mean getting up early to do work necessarily, but getting up and eating a good breakfast, or even meditating; whatever works best for you.

Having time in the morning for yourself to improve your mindset for the day and building this into your daily routine will reduce your stress and allow you to feel put together and prepared for any challenges you may be faced with throughout the day.

Recognize Value

Business owners need to recognize the value in everything they do. There are hundreds of responsibilities business owners need to perform every day. This mean not only being able to recognize which responsibilities are more important or urgent, but also recognizing the value in every responsibility.

Recognizing value allows business owners to put effort and consideration into everything they do, therefore improving the overall performance of their business.

Master Communication

Knowing how to communicate with not only your employees, but all other stakeholders as well, is essential in providing an effective work environment. Mastering communication is done through constantly communicating with people, including your stakeholders. Consistently communicating each day with your employees and stakeholders will allow you to improve your communication, as well as improve your relationships and the trust between you and your stakeholders.

Constantly Learn

Business owners need to be open to learning in order to constantly improve their business, as well as teach and challenge their employees. This involves having an open mindset and not allowing the pride of running your own business to diminish the desire to learn and improve. Business owners can constantly learn by collaborating with other businesses in the same industry, reading industry news, and so on.

Work-Life Balance

Although business owners are constantly working, they also need to make time for their life responsibilities as well. The only way a business owner can be happy running their business is if they make time for the important things in their life aside from work. This could even mean meeting up with friends or family for lunch during the week, or setting aside time to go to a movie. Having a schedule and sticking to it, for the most part, is essential in maintaining a work-life balance.

Like the blog?! Check out more of our blogs at maxexpousa.com!

Why Small Business is Best

Operating a small business is not something to try to sneak past your customers, but rather something to accent on throughout your marketing strategy. There are so many benefits to purchasing from small businesses as opposed to large businesses. Accenting on the personalized customer service, increased customer value, and high quality products and services your small business offers, will greatly increase the effectiveness of your company’s marketing. Below are three tips in how to effectively market your small business…

Inbound Marketing

Considering that small businesses tend to do less business and therefore generate lower profits than larger businesses, there is less money to be allocated towards the marketing budget. Inbound marketing is extremely helpful in allowing small businesses to compete with larger businesses who can afford to spend more on marketing. TV advertisements, print advertising, and radio ads have become extremely ineffective in recent years as customers are now using social media and music and tv streaming services. Inbound marketing includes blogs, websites, and social media marketing. Inbound marketing revolves around attracting the customer to your business, rather than simply marketing a product or service to them. It’s about creating a need for your customer so they come to you as opposed to the other way around.

If your business needs help with improving its inbound marketing, click here to check out our MaxExposure products on our website!

Customer Service

One of the best parts about working with a small business is that you actually get to know the people you are working with. Instead of being stuck on a customer service number, customers are able to reach out directly to the employee they work with. This improved customer service as compared to large companies gives customers a peace of mind that if they are not satisfied with the service, and so on, they have someone they can contact directly regarding their concerns. If you are operating a small business, make sure your customer service surpasses expectations through employee training and business norms. The better the customer service, the happier the customer.

Satisfying your customers not only ensures they continue purchasing from your business, but that they will recommend your company to their friends and possibly even write you a review online! Customer recommendations and reviews go a long way in marketing your small business. Small businesses are typically not well-known and trusted right off the bat because many people have never used or heard of them before. Through customer satisfaction, reviews, and recommendations, your small business expands its customer base and improves its branding.

Check out our MaxExposure social posting products for your small business by clicking here!

Last but not least, the best part about working with, or for, a small business is that everyone within the company has a stake in how the company performs. Smaller businesses have a smaller amount of employees, so each employee they do have, hold various responsibilities for the company and care about the quality of the service they provide to their customers even more. Hiring a small business to do work for you means getting top notch customer service from skilled people who care about their work and the quality of their work everyday.

Check out our MaxExposure story on our website at maxexpousa.com!

SEO: The Recipe to Getting your Restaurant Noticed

If we think back to the last time we searched Google looking for a restaurant, I think we could probably all agree it sounded something like, “restaurants near me..”. No matter where you are located, Google is going to find you at least 50+ restaurants that apply to your search. I’m sure you know by now, no one ever scrolls to the 50th restaurant that pops up. So how do you get your restaurant to the top of that list?

There’s three aspects your restaurant needs to value in improving your company’s SEO…

1) Customer Reviews and Review Site Profiles

2) Company Website

3) Social Media Engagement

Customer reviews and claiming review site profiles is essential in improving your company’s SEO. The more reviews your company has online on sites like Google, Yelp, Foursquare, and TripAdvisor, the higher Google is going to rank your restaurant, and therefore the more people will see your company’s profile.

“92% of consumers read online reviews for local businesses and 84% base their buying decision based on positive reviews.”

Customer Reviews and Claiming Review Site Profiles

It can be difficult to increase the amount of customer reviews your restaurant is receiving, the key to doing so is utilizing your business. What I mean by that is, offer your customers a free coffee or small dessert after their meal if they rate your restaurant online! Customers love free things so they’ll be encouraged to rate you even higher than if they rated you without any incentive! This will greatly increase the amount of customer reviews your company is receiving, bumping up your company on Google search results!

P.S. — Another important thing to keep in mind! 89% of consumers read businesses’ responses to customer reviews! If you need assistance in responding to customer reviews online, click here to check out our MaxExposure Review Response product!

Company Website

The company website is also essential in improving your restaurant’s SEO! Speaking as a consumer, the three most frustrating things I experience when using a restaurant’s website is not being able to access the full menu, online reservation scheduling that doesn’t work, and when incorrect hours listed.

Keeping your website up-to-date is essential in not only improving your SEO, but increasing the amount of click throughs your website receives when it does show up on a consumer’s search. Having a PDF version of your menu linked to your company website is a great functionality for consumers as they can print off your menu and have it easily accessible on their computer! Online reservation scheduling is not necessary and the times available are hardly ever correct seeing as reservations are constantly changing throughout the day. Customers are willing to call if they want to make a reservation and you’d rather they schedule over a call with you rather than not schedule at all because of incorrect availability online.

Social Media Engagement

Social media engagement is also extremely important in improving and managing your restaurant’s SEO. Not only can this help get the word out more about your restaurant, but it can even provide content for you to publish to your restaurant’s social media accounts as well as your restaurant’s Google profile. Social media engagement is like free marketing for your company. Every time someone tags your restaurant’s location or social media account in their post, they are marketing your restaurant to every single one of their followers, which can be thousands of people.

Making sure to like and comment on posts that your restaurant has been tagged in, or reposting a customer’s image on your company’s social media is a great way to not only market your restaurant, but show your customer that you care about their experience. The more your restaurant is mentioned on social media, the more online engagement your restaurant will receive, and the better your restaurant’s SEO.

If your restaurant could use some help with its social media engagement and postings, click here to check out our MaxExposure social media products!
To check out our SEO products, click here!

BIG Results for Local Businesses

Today we go through a report for a client currently on our Facebook Messenger program. They are in their 2nd and a half month and have already achieved 5x monthly ROI. We have helped them get predictable sales month over month, tracking exactly how much each customer spends. How many marketing programs have you used where you can see every month how much someone spends as a direct result of that program?

Top 3 Apps for Small Businesses

With all the new and emerging technologies and applications today, starting up and maintaining businesses has become much easier to manage. There are now applications used for various functions from organizing business tasks, to keeping track of paychecks, and even to measuring and reporting a company’s current success and status. Below are three of the best applications for your small business or organization!

Evernote

Evernote is a downloadable software, or mobile application, which contains note taking, organizing, and archiving capabilities. Evernote allows for small businesses to maintain fluidity and organization throughout the business by giving visibility into projects, work flows, and deadlines across various employees in the business. This allows business people to work better and more efficiently together by ensuring everyone in the company, or in a specific department of the company, has up-to-date information.

Zoom

Zoom video conferencing is another software application which greatly improves business management and functions for small to medium-sized businesses. Zoom allows for HD video conferencing with simultaneous screen sharing and white-boarding aimed to greatly improve group collaboration long distance. If a business partner or employee is traveling or out-of-state for a conference, networking, and so on, they are still able to easily collaborate and communicate with their fellow employees, allowing business to maintain speed in business projects.

Square

Square is another application that has greatly improved business efficiency, as well as the customer experience. Square allows for online payments to be made right from a smartphone, removing the need for cash registers and computer systems at the checkout. The application also allows businesses to manage inventory, customer directories, and digital receipts. You can also send invoices to customers, save cards on file, use Square to sell online off of your company’s website, and it even works with no signal so there are no disruptions or inconveniences!

These applications allow for business management to be made easy, improving your business efficiency and success, and overall customer satisfaction as well. Utilizing these apps, along with the various social media applications to market and manage your business will allow your business to continuously expand and improve every year.
Click here to check out our MaxExposure products and get started on improving your business today!

Prospecting Tip: Reference USA

Today we go through some tips on using ReferenceUSA for prospecting. If you aren’t familiar with ReferenceUSA, it is a database full of business and consumer information. By using the filters you can reach your ideal prospects and find out who the decision maker is in just a few minutes. Plus, it’s free!


The biggest tip you’ll get for 2019!

Today we go through how to start making videos for 2019. The small business community is still behind when it comes to video content. 95% of the social profiles we come across aren’t making consistent videos. We give you some tips to set yourself apart from the competition in 2019.