Restaurants NEED To Do This!!!!

Today we go over some comparisons between email marketing and Facebook Messenger marketing. How do the two differ? With Facebook Messenger marketing we are experiencing over 85% open rates on messages. Compare the results in the video to what you are currently doing.

 

The Fears of a Boss Babe and the Journey to Success!

When I agreed to take on an upper level management role in my father’s company, there was the desire to jump right in and get started, being a TOTAL boss at 22; but there was also an anxiousness in taking on a role I was completely inexperienced with. I quickly went from a newly graduated college student, to an upper level management position. I went from being a college student, to training and teaching college students all within a matter of 2 years. I also struggled to find my voice, not coming off as too much of a b*tch, but standing firm and getting my point across. I never had that chance to “dip my toes in the water” as some might say. I cannonballed straight into that water, and started swimming without anytime to catch my breath!!

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Relying on my own instincts and skills, as well as trusting that my dad knew what he was doing in hiring me, I took the job and started working almost immediately. Who knew that this job I was pretty anxious of going into, would result in me growing into the inspired, hardworking, self motivated and confident boss I am today. I couldn’t possibly list everything I’ve learned throughout the past nearly 7 years, but there are 5 essential things I’ve learned that have helped develop me into the successful businesswoman I am today…

 

If you’re gonna cannonball, don’t hesitate…

pexels-photo-618550.jpegOne of the most difficult things to overcome from moving so quickly from college student to boss, is the confidence to hold true to your convictions. This doesn’t just apply to entrepreneurs, or upper level management, but any sector of your business. No matter what department you are in, or what role you have, you are always going to be faced with people who do not think you know as much as they do. It is your responsibility to stand up for your ideas, your intelligence and make them listen. At 22 this was immensely difficult as I didn’t trust myself as much as I should have and felt the need to over compensate by making myself sound tougher, which in turn made me sound rude, condescending, and b*tchy.

You will never feel like a worthy contributor, and they will never see you as one, unless you show them you are. No matter how scared you might be to be wrong, slap on your best poker face, look them in the eye, and give them your opinion. If you’re going to do the job, do it to the best of your abilities.

 

Take the advice and learn from it

No matter what tier of the business you are in, mistakes are inevitable, and learning from them is the only way you will grow. Although you do need to have confidence in your ideas and intelligence, you need to make the decision that is best for the company.

No matter how hard it might be to admit to the new coworker that he or she is right and you think their idea is better, doing so will not only help your company, but make you a better business person. Keeping track of and reminding yourself of your main purpose and motivation in working for that business will increase your value to the company, even if it does mean you don’t move forward with your suggestion. Learning how to best manage people and communicate with customers is something my father and I still work on to this day, taking his advice & constructive criticism on best ways to communicate isn’t always easy though. I have definitely fallen on my face several times, and absolutely stuck my foot in my mouth, but those lessons are the ones I’ve learned the most from.

 

Know your limits

pexels-photo-313690.jpegApproaching any new job, it’s exciting, scary and anxiety provoking all at the same time.  Starting my career as a top level manager, I wanted to do the best I could possibly do, and I soon realized it is extremely easy to get ahead of yourself, especially when you are 22 and think you can do it all. Doing higher quality work is better than doing increased quantity of work. Everyone has their limits, and as you continue your job, you will gradually progress and become more accustomed and comfortable with your responsibilities.

Knowing your limits and knowing when and how to remind yourself to slow down is essential in maintaining high quality work and improving in your job. Make a list of the needed tasks each day of work, complete those accurately and thoroughly, and as you start to have more and more extra time, you can begin to add in those extra tasks. Burning out, when you are an integral part of running your company’s daily activities isn’t an option, so it’s important to stay organized and know when to ask for help.

 

It takes time

Going into my job, I wanted to automatically be an amazing boss and impress my dad and my other coworkers. I came into work ready to learn, and eager to improve.  I have undoubtedly improved by leaps and bounds from where I was when I first began at this company, but I am STILL learning and growing. I could never have imagined I would be where I am today and accomplish all I have accomplished this quickly. Looking back to the first year I started however, I did have doubts as to how much and how quickly I would grow to be able to manage on my own, without my dad holding my hand every step of the way.

Day to day, it can be hard to see the bigger picture, especially when you’re focused in the trenches, but every experience helps you become a stronger leader. Getting to that point where you can look back at all of the progress you’ve made, takes time. No one walks into a new job and is automatically great at it. Even when you get great at one job, you maybe get promoted to a higher level job, and have to start all over again learning that position. Accepting the time that it takes to slowly improve and grow in your job is essential to succeeding in it.

 

Never lose sight of the person you intended to be

pexels-photo-450271.jpegThis is might be the most important suggestion I can give you. If you strive to grow, accomplish great things, increase your knowledge and become a true boss, you cannot lose sight of yourself, or who you are working to be. Its taken me nearly 7 years to get to a point where I am truly comfortable in my skin as a “Boss Babe”, but I am nowhere near the finish line. I still have so much to learn, and I continue to be thrown curve balls as my position evolves, but what I do know is who I am and that I am absolutely where I am meant to be.

 

Life Experiences & Dictation by Aly Grushkin

Copy written by Alli Burns

Social Media and the Job Search

Three years ago during my college freshman orientation one of the very first seminars I attended was “How to Clean Up Your Social Media.” I attend Bentley University, which is a business school, and from the very first day we stepped on campus, the advisors and faculty ingrained in our heads the importance of professionally displaying ourselves on the internet. Social media management is everywhere at my school. Everyone is required to take a class dedicated to learning how to make a perfect LinkedIn profile, and even my sorority has strict guidelines and a contract we must sign that dictates what is considered appropriate to post.

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Pause Before You Post on Social Media

In my last three and a half years at college, knowing what to post and what not to post almost comes second nature to me. However, I never really understood the importance until I began applying for summer internships, and more recently, a full-time job post-graduation. A recent study showed that 70 percent of employers screen job applicants using their social media, so it is important now more than ever before to check up on all of your online personas before you send in your resume to your dream job (Brooks, 2017).

 

pexels-photo-935756.jpegEven if you think your account is completely private, there are still ways to see the content you post. The easiest thing is to just pause before you post to ensure that everything you’re about to share, like, tweet, or comment is tasteful and appropriate. Someone once taught me that if you wouldn’t want your grandmother to see it, then don’t post it at all. I still follow those guidelines every day.

 

Social Media Scanning is not Always Out to Get You

Before you panic and delete every form of social media you have, know that there are times your platforms can actually help you out rather than hurt you. When an employer is screening an applicant, they are not necessarily looking at your profiles to “catch” you. Many of the times your pictures or statuses can confirm something you already spoke to them about or support your professional qualities. For instance, if your resume says you dedicate several hours a week to volunteering at your local pet shelter and your Instagram is filled with adorable puppies, then the employer will remember that and know the information you gave them is valid.

 

pexels-photo-219003.jpegEmployers also use social media to see what other people are posting about you too. This can be beneficial since most things that are shared online about someone else are positive. However, sometimes friends can post things that were meant as jokes but could be construed as inappropriate or unprofessional. Next time you’re about to post the most embarrassing selfies you have of your friend on her Facebook wall for her birthday, maybe think twice about it.

 

By taking the extra second to think about what you are about to upload before you hit the “share” button you will see that it can make a huge difference, and employers will take notice. Not only will you show you have great communication skills and creativity, but you will also show employers you know how to professionally portray yourself to others. Social Media is often times your first impression to many people and you always want to put your best foot forward.

 

Social Media Screening Works Both Ways

pexels-photo-515169.jpegOne thing I did take away from my job search experience is not only how important your own social media accounts are, but also how important social media platforms are for the company you are applying to. One of the first things I do when I hear about a company or am interested in applying to a job is look at the business’ Facebook and Instagram pages. These, along with many other platforms, give myself and other candidates a look into the company that may be different from what they have on their website.

 

Checking out the company’s social media platforms can also give you a feel for their company culture. Websites are usually more formal and informative, but social media platforms like Twitter or Instagram can share more fun or engaging content showing you an inside peek at everyday work life. You may even earn extra brownie points during an interview if you bring up something that they shared on Facebook or retweeted on Twitter!

 

If your business needs a little extra boost managing your social media platforms….

MaxExposure Social Media can help! Check out our Reputation Management package, which has our team of experts manage your reviews, social media activity, and overall online presence. If you are interested in this or would like to learn more about our other services please feel free to contact us!

 

Resources:

Brooks, Chad. “Keep It Clean: Social Media Screenings Gain in Popularity.” Business News Daily, 16 June 2017, https://www.businessnewsdaily.com/2377-social-media-hiring.html.

Student Going on Intern

Often times, interning is the first working experience college students get in their specific field of study. At my school, Bentley University, internships are held in incredibly high regard and are pretty much considered essential to complete before you graduate. I am currently a junior, majoring in marketing with minors in management and psychology, and I started interning with MaxExposure Social Media about three months ago. Prior to starting my own internship, I had always just thought of an internship as a way to get connections for a job later on, or something that would look good on a resume. After just three months I have learned internships provide so much more than just career connections.

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In my internship, I am responsible for writing and editing blogs for MaxExposure, responding to customer comments and reviews on clients’ social media accounts, completing social media performance analyses, and I am currently starting on website design. In just three short months, I have improved my writing skills, as well as learned the proper ways of communicating with customers. I have an increased understanding of all of the responsibilities involved in marketing, and the importance each task holds to a company’s success.

Aside from all of the task-specific skills I have gained, I have also communication and organization skills that will help me to succeed all throughout my career. Below I have listed the top three most important things I have learned throughout my internship with MaxExposure:

 

Communication is KEY

pexels-photo-601170.jpegWith this being my first internship, as well as my first time working while being in school, keeping constant communication is essential. Sometimes my schoolwork can be rather daunting, and I have had instances when I did not properly communicate that with my boss and other coworkers. After talking it over with my boss I realized had I communicated that I was feeling overwhelmed from the very beginning, the work could have been completed more efficiently and on top of that, I wouldn’t have felt so overwhelmed. Consistent communication with your boss and coworkers is extremely important in any internship or job; this realization and lessons I have learned through lack of communication will benefit me throughout my entire career.

 

SCHEDULE! SCHEDULE! SCHEDULE!

Although right now I am juggling school and work, in the future I will be juggling adult life and work, so learning how to multi-manage and effectively schedule right now will benefit me so much in the years ahead. Work will throw curveballs at you, just as life and school will, so learning how to complete planned tasks efficiently and allowing extra time to account for unplanned tasks is extremely important to your success.

pexels-photo-908298.jpegWhether this be done by setting alarms or creating checklists, having a plan on how to handle curveballs and pop-up situations is important to time management and ensuring everything that needs to get done does! Working for a small business and witnessing the constant juggling act between work and life responsibilities has been eye opening. One time for example, my boss’ cat got sick so she had to leave the office and take him to the vet. She immediately told me to call her clients whom she had conference calls with to reschedule. Knowing how to schedule (and reschedule) to account for possible curveballs is essential to maintaining a successful career.

You get what you give

Like any job, you get out of internships what you put into them. This doesn’t necessarily mean spending tons of time on your work, but putting high quality effort into it. If you maintain focus and try your hardest to produce the best work you can, you will learn more in return and end up being more skilled, and therefore more successful. Acknowledging this will also help motivate you to work harder and focus more, therefore improving your overall work ethic.

 

What is your WHY?

Why…?

Why do you get up every morning?

Why do you do the job that you do? Have the friends that you have? Wear the clothes that you wear, drive the car you drive?

Why do we do anything? What motivates us? A lot of times people will ask, in a way of facilitating deeper thought, “what is your why?”

Your why is what motivates and drives your every decision throughout the day, week, month or year.

One of my fellow boss babes and long time friend started TWO home businesses (while her husband owns his own company too….) on top of taking care of a newborn & a 4 year old.  Her “why” is so that she can stay home with her young daughters while still bringing in an income and allowing herself to do what she loves so she and her husband can support their growing family together… and be present at the same time.

Figuring out your why, may not be as clear or definitive at first though, my why has taken me some time to identify and figure out.

Fresh out of school, 7 years ago *gulp*, I knew I wanted to work with my father to and build a family business… But I truly didn’t know what I wanted to be when I “grew up”.

Initially my role in our company, was low-key event coordinator and basic customer service. Much of my duties my father had to hold my hand through since I had no confidence to even type an email. In the past seven years, I’ve grown into someone he trusts to run much of his company, alongside the rest of the management team he has assembled.

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Working with your family can be one of the most challenging and frustrating, yet rewarding jobs there is, because while you don’t have the traditional “9-5”, (which lets be honest, doesn’t exist anymore) you get a whole lot of freedom, experience and roles to play that may not have initially been within your skillset. It becomes less of a J-O-B and more of a lifestyle when you LOVE what you do, and it fuels your why.

After a lot of stress, confusion and overwhelming sense of failure, my why has finally been identified based on what gives me joy every day and makes me want to get up, get dressed and drive to work every morning.

Why do I check my calendar right before bed, add “appointments” for things I need to remember to do, and then check it first thing in the morning?

My why is our customers: Our customers and their desire to increase their social exposure and learn ways to improve and grow their business.

Which is ALSO why I get up in the middle of the night to make notes… because sometimes I do some of my best creative thinking in the middle of the night while I sleep and wake up to jot down notes before I forget.

This J-O-B isn’t just a job… Its my entire life. Part of figuring out my why is realizing I live to work, not work to live. I truly love my job and doing what I do… Every single bit of it… Even the tough stuff. 

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My why is my employees: We currently employ young men and women as interns who are incredibly hard working, creative 19 – 21 year olds, these “young college students” give me hope for the second half of the millennial generation, which doesn’t have the greatest rep. I absolutely adore all of our interns both past and present and feel an incredible sense of accomplishment when they succeed.

Currently, my longest running intern, B, has grown so seamlessly into her role as Customer Service Representative and now can handle customer calls and questions on her own. I get such joy from that, because I know I’ve taught her well.

Showing my interns, especially my girls, that you can have MORE than your typical “9-5”, have fun with your job and like what you do, gives me hope that they too will find their why someday and end up with a job that not only pays the bills but makes them happy.

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My why is my passion to improve and grow: Taking on new projects and learning new skills fuels my why. I LOVE to learn, but need to learn by doing. New customer needs arise, or have a situation that needs to be handled? I will learn how to handle it. Need a new website? I’ll figure out a way to make it. We need to improve our website? I’ll enhance my skills to make it better.  A customer needs some cool ideas to grow their exposure / run a promotion? I’ll put on my creative hat and work something up!

My why is building: Building a business, not only with my father, but with my soon-to-be husband is something truly remarkable. My why comes from the fact that we’re in this together, and each of us have skills that we bring to the table and are important to succeeding.

My why is our future: I want to be that KICK ASS Boss Babe Mama. I want to be the mom running from a conference call to ballet, and then to soccer, and then home to do bath and bed time. While I don’t cook, I want to be able to sit down to dinner with my family every night, put the littles to bed and finish work after they’re asleep.

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I want to be present as much as possible and being able to work from home or bring my children with me to my office when I choose is something I won’t take for granted. I want to be able to have an office where my kids will grow up playing and “pretend working” like I did growing up in my dads office.

I want to be able to be with my kids while they’re small (possibly having some help) but being able to run my section of the business with a team that I know and can trust to help run my department that I’ve worked so hard to build.

My why is working my butt off now, in all my various jobs, so I have the income and freedom in the future.

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Tips on how to figure out your why!

  1. Identify what motivates you… You may need to try different fields or roles until you figure that out.
  2. Identify what parts of your day bring you the most joy? Even if it’s the smallest part.
  3. Incorporate those identified aspects into your daily life… Even if it’s stopping for that morning coffee and croissant… (just hit the gym after :))
  4. Remember the core reasons behind your why. Is it your family? Personal or professional goals? Financial? Awards?
  5. Act. Take action to pursue your why… whether that means a career change, a position change, or an all together life change. Everyone deserves to be happy and pursuing your why will help with that!

 

 

How to Make your Job More Enjoyable

In today’s day and age, people are constantly complaining about their job, whether it be the workload, their colleagues, or their over demanding boss. Even if you love what you do, there are so many other factors coming into play that skew your level of enjoyment in your day to day at work.
“My boss was being so annoying today.”
“I’ve had so much work lately, I had to stay two hours later at the office last night.”
“I can’t stand the people in my department! They’re so under-qualified.”

There is no way of knowing what challenges you are going to encounter throughout your work week. Although these challenges or conflicts add to your stress and overall, tend to lead to a less enjoyable work week, there are things you can do to prevent that stress or frustration from affecting how much you enjoy your job. Below are 5 tips on how to improve your overall enjoyment at your job..
      1. Smile every morning
cropped-cropped-cropped-adobestock_57792388.jpegThis one sounds super cliche, but smiling every morning when you wake up, when you get in your car to go to work, and when you walk into the office, makes a huge difference in your work attitude. Smiling is a natural way of making you feel more relaxed and calm, and lowers your stress levels. You will generally feel much happier throughout the day and have a more positive outlook on your job by starting every morning with a smile.
2. Maintain a healthy lifestyle
We all know work can get pretty demanding and exhausting. We all have those days when we tell ourselves all day that we’re going to go to the gym after work, no matter how tired we are, no matter how much we want to crack open the leftover lasagna from last night, and then, when it comes time, you put those gym clothes on, and drive straight home to the lasagna (gym clothes are definitely more accommodating to the post-work binge eat). Although you feel tired at the end of the day, the more and more you skip the gym, and the more you choose lasagna as opposed to some healthy greens, the more tired you are going to feel. Maintaining a healthy lifestyle; eating healthy, working out, and staying hydrated, will not only make you feel better both physically and mentally, but will make you view your work as part of your lifestyle as opposed to something that interferes with your lifestyle. This will allow you to enjoy your work more, rather than resent working.
3. Decorate your workstation
Woman Working. Work space Concept, Woman Working Home Office Start up Ideas ConceptEveryone has a different office setup depending on how the company organizes its employees and what type of office space is used. Decorating your office or desk can make such a big difference in the overall atmosphere of your work space. Put up pictures of people or things that make you happy and make you smile. I was recently struggling to keep up a positive attitude with work, so I changed my phone background to a picture of my cousin’s new baby laughing. Although I received multiple accusations of having a child and not telling anyone (my boyfriend begged me to change my background), the picture made me smile and improved my overall attitude throughout the day.
4. Strengthen office network
The people you work with can vastly affect your overall happiness at your job. Although there are the occasional employee conflicts or disagreements, getting to know your coworkers outside of the office will improve your communication and lessen the conflict in the office. Going on employee outings on the weekends such as, going out to lunch, going to see a movie, getting coffee, holding an employee dinner, or even going out to a bar together, can greatly improve your relationship with your coworkers and strengthen communication both in and out of work. These experiences will also give you something to talk and laugh about with your employees, lessening the boring small talk and improving your connections with people, overall making work more appealing and enjoyable.
Group of cheerful people toasting with drinks
   5. Bring Yourself to your Job Everyday
This probably makes zero sense to you as of right now but let me explain. We go to work everyday, but would you say that you bring not only your work talents, but your personality to work everyday? Do you often find that you act extremely different, maybe rather boring, at work compared to how you act outside of work? I am sure you are great at what you do, and having the talents required for your specific job is extremely important. However, bringing your personality into the workplace cannot only increase your own personal happiness, but the happiness of your coworkers as well, and can even improve job performance. Bringing your personality with you to work allows you to feel more comfortable with your colleagues, and improves your relationship and connections with employees, and even clients. Job talent and personality combined leads to improved work ethic and performance, and can even lead to job promotions as well.