Top 5 Super Bowl Commercials of 2019

This year over 100 million people watched the Super Bowl in the United States on February 3rd. With cable TV users lessening every month and turning to online streaming instead, the Super Bowl is extremely important in successfully and effectively utilizing cable TV advertisements. The cost of a 30-second advertisement during the Super Bowl is approximately $5.25 million. We were impressed by some of the Super Bowl advertisements we saw this year.

When watching the advertisements this year I found there were two types of advertisements; the ones whose ads revolved almost entirely around the actual product, and the ones whose ads had nothing to do with the product at all. I’ve found the ads that had nothing to do with the product, no matter how entertaining, are not effective in promoting the product or the company as viewers do not remember what the ad was for. Keeping that in mind, let’s take a look at my Top 5 Super Bowl Commercials of 2019…

Bublé v. Bubly Commercial

Bubly’s commercial opens with Michael Bublé picking up one of their drinks and saying “mmm I love Bublé.” A woman tries to correct him when a store clerk, Dave, approaches and Bublé mispronounces his name as well. The ad ends with Bublé scratching out the y in Bubly on the bottles and changing it to his pronunciation of the brand name. This ad is extremely successful in both entertaining the viewers and grabbing their attention, as well as ensuring viewers remember what product or brand the commercial was for.

Microsoft Adaptive Controller Ad

Microsoft had one of the more inspirational advertisements during the Super Bowl, focusing on their new Adaptive Controller for the Xbox One which was designed for gamers with disabilities. The ad features several kids with disabilities showing them playing with the traditional Xbox controllers and then showing them playing with the adaptive controller. This ad captures the audience’s attention as it is an extremely inspirational advertisement surrounding an issue which affects millions of people, while also featuring and marketing their product.

Michelob Ultra — Zoe Kravitz

The ad opens with loud and fast footage through forests and cliffs and then slows in on Zoe Kravitz who draws in viewers with her vivid whisper. Throughout the ad she taps her fingers on the beer, drags the beer across the table, and pours the beer with the sounds of each heightened to encourage viewers to continue to be intrigued. This ad draws viewers in with the whisper and Zoe Kravitz, and then attracts all of the attention to the actual product they are promoting, the beer.

Andy Warhol Eating Burger King

Burger King’s ad was very simplified as compared to others during the Super Bowl, featuring a short clip of pop art innovator, Andy Warhol, eating a Burger King burger. The artist himself attracts viewers’ attention, which is then brought to the burger he is eating, and eventually, the Burger King logo. It makes you notice the ad, want the food, and therefore, want to go to Burger King.

More than OK — Pepsi Commercial

The ad opens with a woman ordering a Coke at a restaurant, and the waiter responds “We don’t have Coke, is Pepsi ok?” This is a phrase you hear quite often when you’re ordering a certain soda that the restaurant doesn’t have available. “Is this ok?” Pepsi puts a spin on it by including Steve Carrell who gets up and makes a big deal about Pepsi being more than ok. Although some people do order Coke over Pepsi, they didn’t focus on that side of it but instead brought it up and turned it around to be lighthearted. After mentioning the Pepsi brand name multiple times throughout the commercial, viewers are left to think about that advertisement and the joy they felt in watching it every time they’re asked “is Pepsi ok?,” instead of feeling upset that they can’t have a Coke.

Employee Feature: Amanda Ciarci, Marketing Assistant

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What do you do for MaxExposure?

My daily tasks include sourcing and posting content for clients as well as monitoring their social media accounts.

What is your favorite part of your job?

I love having the opportunity to enable our clients to have an online presence that aligns with their goals as a business owner. I feel as though this is typically thought as a luxury for large-scale corporations, but in this day and age it’s now a possibility for every business, no matter the size, to be able to build upon their brand and reputation.

Why do you feel companies should choose MaxExposure?

Having a team like us, completely focused on the marketing, enables every customer to freely pursue the dream that led them to starting their business! What we offer is a new way to connect with the users of the phenomenal products and services our clients are already providing.

What is your favorite MaxExposure product?

I don’t think I could pick just one! One of the best aspects of the services we offer is that we can create a customized package tailored exactly to what each individual business needs. 

Check out our website or give us a call today to see what product package would work best for your company!

Employee Feature: Aly Grushkin Carter – Director of Client Services

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I am responsible for the communications department at MaxExposure. I handle the customer service, website design as well as much of the administrative responsibilities. My main priority is to ensure our customers are well taken care of and happy! 

What is your favorite part of your job?

My favorite part of the job is when my clients start to see results, its my absolutely favorite when they call up and say “I am getting all these calls from new customers and I’m not sure why!!” I feel a sense of pride in our work, and also very excited for our customer seeing results! I truly love my job, because I get to help so many people increase their online presence and gain an understanding on how to help their company grow online.

((Click here to check out more of our MaxExposure blogs and get tips on how to improve your company’s marketing!))

Why do you feel companies should choose MaxExposure?

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When you work with a family business, you’re not just a customer, we take the time to get to know our customers. We connect with you on social media, we learn about your life and we share our life with you and when you call up, we greet you by name more often then not! We also reach out multiple times a year to just say “hi” to our customers, because customer service, and connecting with our customers matters to us!

What is your favorite MaxExposure product?

My favorite products are our Website Design & Instagram Products! A lot of small businesses have outdated or nonfunctional websites so being able to see the transformation of their online company image has been amazing! 

If you need us to boost your social media following and engagement, check out our MaxExposure Social Posting products today!

Is the customer always right?

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We want to ask local businesses and marketers, what do you think of the phrase “the customer is always right?” Is having the right clients worth more than having a larger volume of clients that aren’t the right fit?

Watch below and let us know your thoughts in the comments!