Today we go through our Facebook Messenger Sales Generator report. We show a typical client, their results, and how to read the report.
Today we go through our Facebook Messenger Sales Generator report. We show a typical client, their results, and how to read the report.
Today with go through our Facebook Messenger program, designed to drive more sales to your restaurant. Are you using Facebook Messenger to drive sales? If not, you may be missing out. Compare this program to your current marketing efforts. This program gets new customers who have never heard of restaurant to go in, existing customers to come back more frequently, and has a trackable ROI.
If you are running multiple social media accounts for your business (which you should be!) you want to be sure that all of them are telling the same story. A cohesion should exist among your sites, allowing customers to seamlessly transition between platforms while never feeling like they have disassociated between sites. Utilizing multiple sites while presenting a united, synchronized front could be the key your company is missing to putting your best foot forward online. Professionalism is a major key to securing customers and a solid social media base could be your first step.
First, visually tie together your accounts so that when jumping from platform to platform your customers feel as though they are still looking at the same company. There are multiple ways to make this a reality including color schemes, styles, and fonts. These methods may take a bit of practice to perfect, however if done correctly could really bring all of your sites together. A simple fix to this is having a logo. If your company has a recognizable logo that is present on each site, the customer is quickly reminded exactly where they are and who they are looking at. Lacking a stand-out logo? MaxExposure’s Custom Logo Design Package offers a custom logo design to help your company stand out (and stand together on social media).
Second, promote accessibility between sites. If you are looking to present your customers with a fully synchronized, full spectrum social media lineup, you want to be sure that they are noticing it, or it might as well not be in place. Placing links to accounts in the bios of other accounts or directly linking sites in posts on other platforms is a good way to promote the unification of accounts to customers.
Lastly, have the same voice behind all of your accounts, preferably the same person. Having a consistency in the content and style with which your posts are presented can give your company a voice of its own. Before long the voice of the individual running the accounts will become that of the company, as there is never a lapse in tone or consistency.
Don’t have the time to rummage through all of your accounts to post? MaxExposure offers a DIY Package consisting of software that you can use to post to all of your sites with a single click! Don’t have the time to post at all? With MaxExposure’s Social Posting – Basic package, we post for you!
In the new age of social media, an overwhelming amount of individuals are receiving their primary source of both news and advertisements from social media platforms, in particular Facebook. This is why it is more important than ever to make sure that your company’s posts stick out. Here are 5 tips to getting your business recognized on Facebook.
First, make sure that you are sharing events that your company is hosting. This is a simple way to promote events and encourage attendance. If a customer can RSVP on Facebook, they are more likely to keep that date in mind and actually show up to the event in question. Whether it be a networking event, a store opening, or a weekend sale, people love to share what they are up to and will likely jump at an opportunity to not only RSVP but also share with their friends and family. It wouldn’t hurt to follow up on your events as well, sharing photos or recaps, encouraging future attendance to other events you intend to host! Seeing all of the fun things going on or even recognizing friendly faces can be a great way to get new customer on board.
Social media really lends itself as a bridge between you and your customers—make sure you use it to interact with them! Whether a customer loves or hates your product, if they are sharing about it online, use this as an opportunity to reach out. While apologizing and offering solutions to individuals who have chosen to express disappointment with a product or service is a common and useful practice, also keep in mind the power of thanking loyal customers who speak highly of you. Customers and their friends and family get a chance to see how much you truly care about their experiences. Don’t have the time to scroll through your media platforms looking for feedback? Hiring a third party social media management company to sift through all of your platforms for you can save you a lot of time (and stress!). Max Exposure’s MaxExposure Essentials – Basic package includes monitoring of a variety of platforms where feedback will be carefully and professionally responded to.
Using ads on Facebook can be an incredibly powerful tool. Facebook works to only show your advertisements to those who are already potential customers, ensuring you get the most out of your investment. There are also a wide variety of advertisement styles to choose from, so be sure to pick one that emphasizes the key aspects of your company! A news station may benefit from a photo ad with a compelling headline, while an energetic new startup might want to lead with a video advertisement to show potential customers who they are. Try getting customers to recognize the key aspects you are trying to convey with consistency in your brand’s image across advertisements. Not Facebook savvy? Hiring a third party social media management company can simplify the process. Max Exposure offers the Facebook Advertising – Level 1package—perfect for those who want to utilize all of Facebook’s benefits without necessarily knowing how they work, or simply wanting to ensure that you are using them to their fullest potential!
Posting articles that relate to your company and/or industry can be a great tool for keeping your audience engaged. Give your customers a place to keep up to date on big news and recent trends, that way when you throw in an event or advertisement, they are more likely to actually give it a read. Again, Facebook is becoming a major news outlet for some and giving a voice to your particular industry could give you a real advantage.
Lastly, interact with other companies on Facebook whenever you see fit! Liking and/or commenting on the posts of others in your industry can be a great way to become more visible to those around you. But don’t stop there—make sure to keep in mind those key demographics you’re aiming to target and look to other companies, even outside of your industry, that they may be interested in. It can never hurt to get your name out there next to other thriving businesses. The more customers start to see your name, the more they will start to recognize it, so targeting your potential/likely customers’ companies is a sure-fire way to gain the recognition you’ve been looking for. Also, look to companies who already know your name, like the ones you work with. Companies who know and work with you are more likely to interact with you, ensuring to their customers that you are trustworthy.
If you don’t focus your energy into creating the right content, your time has been wasted. The three most common marketing mistakes that every business makes are…
Here’s why these three points are completely wrong…
If a majority of the content that you put out is “filler,” than your audience or rather, your customer base will stop looking at your content because “filler content” holds no value. It is better to take more time creating better content than to simply inundate social media with content that has no value.
Source or develop content that provides your audience & customer base with something that they can relate to. Articles that are relevant to your industry but also give your customers interesting information provides value and is a great way to help gain exposure but not inundate your customer with information solely about your business.
Decreased value will lead to decreased interest in your product or service. Some customers in your audience may even begin to associate your product or service with dis-value because your social presence creates an aura of quantity rather than quality.
Taking 10 or 20 minutes out of your day to focus on content creation for your company helps keep your company’s content fresh and new. Taking this time out of your day will also leave you feeling less stressed because you know that you will have time every day to plan or create instead of “half-a&*ing” content at the last minute.
Unless you’re a travel agency or clothing company, beautiful content does not always equate more leads. For example, if you’re a plumber, customers don’t want to see stock images of shiny pipes on your social media (save that for the website). They’d rather see real projects that your company has completed… even if they are the most visually appealing. Showing real projects and or videos of job sites shows the customers what to expect but also how you and your team work.
Facebook advertising is a form of passive advertising, meaning that the ads are focused on people that are interested in businesses like yours, but may not be actively looking for your products or services. By following these simple steps, you can turn your Facebook passive ads into active ads and convert your Facebook audience into REAL customers.
1. Determine your Advertising Goals
Facebook ads are designed to attract potential future business customers. The passive audience of a Facebook ad is quite likely to NOT be in the market for your specific product or service when they see your ad because Facebook ads are not geared towards active customers. By constantly having your presence in the feed of a Facebook user, you begin engaging them. At some point when they are looking for a product/service similar to yours, your business will come to mind.
If you’re Facebook advertising goal is to immediately convert your audience into revenue, Facebook advertising is NOT for you.
Facebook advertising IS for you if you are looking to engage the market and create a pool of potential future clients.
An advertisement is supposed to be a magnet for customers. You need to offer them the opportunity to gather value through your product or service. You are a stranger to your potential customer so by offering value before they even become your business partner, they will take your products or services more seriously. Here are a few examples of leads that can magnetize your customers to your company:
After your potential future customer clicks on your ad, they will be brought to a landing page, or an ad homepage. This is the most essential part of successful Facebook advertising. A simple page with all pertinent information forces your future potential customer to either listen to and continue with your ad or simply ignore it and exit. By making your ad attractive and offering value, your potential future customer won’t be able to resist ignoring it!
Once you have paid for your Facebook ad and it is being promoted, it is essential to respond to any and all inquiries from the ad immediately. You don’t want your future potential customers to have the time to look for a replacement for your product or service… you want them to use YOUR product or service. By responding to future potential customers with speed, you will show that you are an active, involved company, concerned with it’s reputations and the needs of customers.
If you’re looking to introduce Facebook ads to your business plan but aren’t sure where to start, MaxExposure Business Solutions can help you through the process from start to finish with our Facebook Advertising Package.
People’s newsfeeds are constantly changing on Facebook. Within minutes, you can refresh your feed and find over 10 new posts on your feed. This is because every second of the day, Facebook’s algorithm is recording and filtering what posts a consumer shows interest in, what posts their friends click on or like, and what new posts are added to pages you follow. Every time your post gets clicked on, liked, or commented on by one of its viewers, Facebook records that engagement, and your posts automatically move up in priority on that person’s feed thus improving your pages visibility.
Essentially, the more a viewer engages with your posts, the higher priority your posts get and therefore the more your posts will show up on their Facebook feed.
Posts with images, or “photo posts” are shown to get drastically more viewer engagement than posts without images. Pictures catch the eye of the viewer, causing them to stop scrolling through their feed, read your post, and click on your post, like it, or comment on it.
The four main factors Facebook takes into account when filtering each person’s Facebook feed are: who posted it, when it was posted, interactions with the post, and type of post. Engagement is everything. The more a viewer’s engaged with your posts, (and by sharing it), the more their Facebook friends have engaged with your posts combined with the more your viewers interact with a certain type of post, such as photo posts, the more Facebook feed visibility your posts will receive.
Moving forward with your companies Facebook engagement, the three biggest tips I can give you are…
This can be as simple as looking at your company’s recent posts and seeing which ones got more likes, comments, shares, or click-throughs. The post topics that received more engagement from your viewers are the ones that are going to reach the top of that Facebook news feed and attract even more viewer attention.
As stated before, photo posts do receive significantly more engagement than any other type of post on Facebook. Even if you did not consider including an image with a certain post, it is extremely easy to add images that relate to the topic of your post, it will be worth it for the extra engagement your post will receive!
You want to ensure you are keeping track of your viewer engagement on Facebook. Creating your posts and actually posting them to your Facebook feed is just one step in the process of increasing your engagement. You can tell so much about what your viewers want to see and what will increase your engagement just by looking at the comments, likes, shares, and click-throughs after your post has been active for a day or two. You can easily access this data through your Facebook insights dashboard.
Knowing how to manage and keep track of this engagement will allow you to continuously improve and increase your engagement, and news feed visibility every day!
Feel free to check out some of our Facebook services today and get one step closer to increasing your Facebook news feed visibility!