Restaurants, GET MORE SALES!

Today with go through our Facebook Messenger program, designed to drive more sales to your restaurant. Are you using Facebook Messenger to drive sales? If not, you may be missing out. Compare this program to your current marketing efforts. This program gets new customers who have never heard of restaurant to go in, existing customers to come back more frequently, and has a trackable ROI.

How To: Synchronize your Social Media

If you are running multiple social media accounts for your business (which you should be!) you want to be sure that all of them are telling the same story. A cohesion should exist among your sites, allowing customers to seamlessly transition between platforms while never feeling like they have disassociated between sites. Utilizing multiple sites while presenting a united, synchronized front could be the key your company is missing to putting your best foot forward online. Professionalism is a major key to securing customers and a solid social media base could be your first step.

First, visually tie together your accounts so that when jumping from platform to platform your customers feel as though they are still looking at the same company. There are multiple ways to make this a reality including color schemes, styles, and fonts. These methods may take a bit of practice to perfect, however if done correctly could really bring all of your sites together. A simple fix to this is having a logo. If your company has a recognizable logo that is present on each site, the customer is quickly reminded exactly where they are and who they are looking at. Lacking a stand-out logo? MaxExposure’s Custom Logo Design Package offers a custom logo design to help your company stand out (and stand together on social media).

Second, promote accessibility between sites. If you are looking to present your customers with a fully synchronized, full spectrum social media lineup, you want to be sure that they are noticing it, or it might as well not be in place. Placing links to accounts in the bios of other accounts or directly linking sites in posts on other platforms is a good way to promote the unification of accounts to customers.

Lastly, have the same voice behind all of your accounts, preferably the same person. Having a consistency in the content and style with which your posts are presented can give your company a voice of its own. Before long the voice of the individual running the accounts will become that of the company, as there is never a lapse in tone or consistency.

Don’t have the time to rummage through all of your accounts to post? MaxExposure offers a DIY Package consisting of software that you can use to post to all of your sites with a single click! Don’t have the time to post at all? With MaxExposure’s Social Posting – Basic package, we post for you!

 

5 Reasons why you should be advertising on Facebook

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1. Social Media is a huge part of life now-a-days

With almost 2 billion users and almost 25 billion ad-clicks per year, it’s clear why advertising on Facebook is such an attractive idea. Additionally, the average Facebook user spends about 40 minutes on the social media site everyday. If you do the math, that about 80 billion minutes in total and 1 ad click every 3 minutes.
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2. Facebook ads are cheap

With rates like the ones mentioned above, you might think that ads would be pricey… but they’re not. For $300 you can get around 1000 views on your ad per day for an entire month with high conversion rates. If you bought a billboard, it would cost you about $1000 and you would get about thousands and thousands of views per month, usually with only a single-digit amount conversions. Spend ⅓ the price of traditional advertising and reap the benefits x10.
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3. It’s easy to target the type of client you are looking for

Facebook collects demographics of it’s users such as; age, location and gender. You can target these specific demographics by simply adjusting your settings in your ads. Want to target single women aged 30-55? You can do that. Want to target men in San Francisco aged 18-20? You can do that. Facebook ads are tailored, so you know that you are getting the full bang for your buck.
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4. It’s easy to find leads through ad analytics

Once you find a demographic setting that proves to convert many views to website clicks, it’s easy to copy those demographics over and over again and have repeated success. Facebook has such a large user base that running the same ads over and over won’t become repetitive, because different people see them every single time.
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5. Remarketing helps you bring in unsure-yet-potential clients

Remarketing refers to a type of technology that shows ads for your business to people after they have visited your website or search for your business name/information. Ever noticed how a quick online browse through Macy’s or Sears creates ads all of your internet for the products you just looked at? This is no coincidence. You can have the power to be this effective in your Facebook advertisements through Facebook’s automatic remarketing techniques when publishing ads.
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5 Tips for getting your Business recognized on Facebook

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In the new age of social media, an overwhelming amount of individuals are receiving their primary source of both news and advertisements from social media platforms, in particular Facebook. This is why it is more important than ever to make sure that your company’s posts stick out. Here are 5 tips to getting your business recognized on Facebook.

Sharing Events

First, make sure that you are sharing events that your company is hosting. This is a simple way to promote events and encourage attendance. If a customer can RSVP on Facebook, they are more likely to keep that date in mind and actually show up to the event in question. Whether it be a networking event, a store opening, or a weekend sale, people love to share what they are up to and will likely jump at an opportunity to not only RSVP but also share with their friends and family. It wouldn’t hurt to follow up on your events as well, sharing photos or recaps, encouraging future attendance to other events you intend to host! Seeing all of the fun things going on or even recognizing friendly faces can be a great way to get new customer on board.

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Communicate with Your Audience

Social media really lends itself as a bridge between you and your customers—make sure you use it to interact with them! Whether a customer loves or hates your product, if they are sharing about it online, use this as an opportunity to reach out. While apologizing and offering solutions to individuals who have chosen to express disappointment with a product or service is a common and useful practice, also keep in mind the power of thanking loyal customers who speak highly of you. Customers and their friends and family get a chance to see how much you truly care about their experiences. Don’t have the time to scroll through your media platforms looking for feedback? Hiring a third party social media management company to sift through all of your platforms for you can save you a lot of time (and stress!). Max Exposure’s MaxExposure Essentials – Basic package includes monitoring of a variety of platforms where feedback will be carefully and professionally responded to.

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Paid Advertisements

Using ads on Facebook can be an incredibly powerful tool. Facebook works to only show your advertisements to those who are already potential customers, ensuring you get the most out of your investment. There are also a wide variety of advertisement styles to choose from, so be sure to pick one that emphasizes the key aspects of your company! A news station may benefit from a photo ad with a compelling headline, while an energetic new startup might want to lead with a video advertisement to show potential customers who they are. Try getting customers to recognize the key aspects you are trying to convey with consistency in your brand’s image across advertisements. Not Facebook savvy? Hiring a third party social media management company can simplify the process. Max Exposure offers the Facebook Advertising – Level 1package—perfect for those who want to utilize all of Facebook’s benefits without necessarily knowing how they work, or simply wanting to ensure that you are using them to their fullest potential!

Post News Updates

Posting articles that relate to your company and/or industry can be a great tool for keeping your audience engaged. Give your customers a place to keep up to date on big news and recent trends, that way when you throw in an event or advertisement, they are more likely to actually give it a read. Again, Facebook is becoming a major news outlet for some and giving a voice to your particular industry could give you a real advantage.

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Interact With Other Businesses

Lastly, interact with other companies on Facebook whenever you see fit! Liking and/or commenting on the posts of others in your industry can be a great way to become more visible to those around you. But don’t stop there—make sure to keep in mind those key demographics you’re aiming to target and look to other companies, even outside of your industry, that they may be interested in. It can never hurt to get your name out there next to other thriving businesses. The more customers start to see your name, the more they will start to recognize it, so targeting your potential/likely customers’ companies is a sure-fire way to gain the recognition you’ve been looking for. Also, look to companies who already know your name, like the ones you work with. Companies who know and work with you are more likely to interact with you, ensuring to their customers that you are trustworthy.

Content Marketing Mistakes that YOUR Business Could Be Making

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If you don’t focus your energy into creating the right content, your time has been wasted. The three most common marketing mistakes that every business makes are…

  1. Filler content is better than nothing
  2. “If I had more time, my content would be better”
  3. Beautiful content = larger audience & more leads

Here’s why these three points are completely wrong…

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Filler content is better than nothing

Content Marketing

If a majority of the content that you put out is “filler,” than your audience or rather, your customer base will stop looking at your content because “filler content” holds no value. It is better to take more time creating better content than to simply inundate social media with content that has no value.

Source or develop content that provides your audience & customer base with something that they can relate to. Articles that are relevant to your industry but also give your customers interesting information provides value and is a great way to help gain exposure but not inundate your customer with information solely about your business.

Decreased value will lead to decreased interest in your product or service. Some customers in your audience may even begin to associate your product or service with dis-value because your social presence creates an aura of quantity rather than quality.

“If I had more time, my content would be better”

Finding time for social content can be challenging

Taking 10 or 20 minutes out of your day to focus on content creation for your company helps keep your company’s content fresh and new. Taking this time out of your day will also leave you feeling less stressed because you know that you will have time every day to plan or create instead of “half-a&*ing” content at the last minute.

Beautiful content = larger audience & more leads

Beautiful Content

Unless you’re a travel agency or clothing company, beautiful content does not always equate more leads. For example, if you’re a plumber, customers don’t want to see stock images of shiny pipes on your social media (save that for the website). They’d rather see real projects that your company has completed… even if they are the most visually appealing. Showing real projects and or videos of job sites shows the customers what to expect but also how you and your team work.

How to: Sell without Selling on Facebook

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Facebook is much more than just a way of promoting your business and gaining a following, it’s a way of promoting sales and gaining customers. When you think of Facebook advertisements or company posts that are trying to sell a product or service, you might think of it saying something like, “Buy your own today!” or “Click here to purchase!” There are so many other ways to promote the purchase of your product or service other than just asking the customer to buy the product. Here are five aspects that are essential to include in Facebook posts that encourage people to purchase your product or service without having to say, “BUY THIS!”

1. Post a high quality video or picture of the product/service

If you’ve read our recent blog on “How to Increase your Newsfeed Visibility on Facebook,” you already know that posts with visuals, such as images or videos, receive the most engagement from Facebook users. Visuals direct viewers attention to the product and get them interested and engaged in the post immediately with minimal effort. It is important to make sure the visuals are bright and high quality to make the product or service look as aesthetically appealing as possible. The photo or video in the post is what is going to encourage the viewer to look further or read the post if there is word content, and therefore find out more information about the product. This post shows some high quality, creative images of the products they are selling, getting potential customers to stop scrolling when they see an image they like.

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2. Include major benefits of the product/service

This can be either in the photo/video, or in words of your post. Informing viewers of the major benefits of your product or service will allow them to evaluate if the product is something they need or desire. This will determine whether or not they will keep engaging with your Facebook post, and potentially look into purchasing the product. Giving the benefits of the product without making a “buy this!” statement will portray a high quality image for your product and company because it shows you are confident in your product selling itself. This post shows a video of the product being installed easily by a child, and shows the benefits of using the product. This encourages viewers to look further into purchasing the product and clicking on the link if they are interested in the benefits of the product. Screen Shot 2018-05-15 at 11.36.15 AM

3. When price is attractive, voice the price of the product

When price is attractive to your target market, voicing the price of the product in the Facebook post will direct the viewer’s attention towards their purchase decision. Price is directly related to purchase, however it is much more indirect than bluntly telling the viewer to purchase the product. Try to avoid “Only $10.00!” statements which make your product appear cheap rather than price effective. Simply giving the price of the product or service will be enough for the customer to determine whether the price is affordable for them or not. This post states the price of the products rather bluntly, seeing as the products are priced rather low. This interests their target market and directs their attention to price and therefore purchase of the product. Screen Shot 2018-05-15 at 11.48.20 AM

4. Engage the viewer when possible

Engaging the viewer in your Facebook post is all about encouraging them to click on, like, share, or view your post entirely. This can include engaging them by: making them click on the video to actually see it full screen/hear the sound, clicking a button in your post to read more, clicking to access your company website, or simply sharing/liking your post. Most people share or like Facebook posts when the post is not entirely to do with a product or company, but rather a topic of interest to them. For example if you own a bakery and you sell donuts, creating a post on weird flavored donuts you are testing, or just a video on making the donuts will attract the attention of every viewer who likes donuts. This post shows a related image to attract attention, and then simply the name of the blog post title. This encourages customers to not only view the post, but click on the post to read the blog, therefore encouraging engagement with the post. Screen Shot 2018-05-15 at 11.36.22 AM

5. Show enthusiasm about the product

Showing enthusiasm about your product or service will make the viewer enthusiastic about engaging with your Facebook post. The energy of your post is what is going to make Facebook users stop scrolling and actually look at your post. Enthusiasm can be shown through the brightness and color in your pictures/video, or even the font and color of the text in your post. This is what is going to make viewers want to keep clicking through your post and look further into your product. This post shows a video of various pasta dishes (product), but also shows enthusiasm in the title of the post by using all capital letters, exclamation points, and emojis. Screen Shot 2018-05-15 at 11.36.26 AM If you want to improve your selling through Facebook posts, check out some of our Max Exposure products below! Facebook Advertising Level 2 Your Company Video

How To: Convert Customers through Facebook Advertising

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Facebook advertising is a form of passive advertising, meaning that the ads are focused on people that are interested in businesses like yours, but may not be actively looking for your products or services. By following these simple steps, you can turn your Facebook passive ads into active ads and convert your Facebook audience into REAL customers.

1. Determine your Advertising Goals

Facebook ads are designed to attract potential future business customers. The passive audience of a Facebook ad is quite likely to NOT be in the market for your specific product or service when they see your ad because Facebook ads are not geared towards active customers. By constantly having your presence in the feed of a Facebook user, you begin engaging them. At some point when they are looking for a product/service similar to yours, your business will come to mind.

If you’re Facebook advertising goal is to immediately convert your audience into revenue, Facebook advertising is NOT for you.

Facebook advertising IS for you if you are looking to engage the market and create a pool of potential future clients.

2. Create your Lead

An advertisement is supposed to be a magnet for customers. You need to offer them the opportunity to gather value through your product or service. You are a stranger to your potential customer so by offering value before they even become your business partner, they will take your products or services more seriously. Here are a few examples of leads that can magnetize your customers to your company:

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3. Design your Landing Page

After your potential future customer clicks on your ad, they will be brought to a landing page, or an ad homepage. This is the most essential part of  successful Facebook advertising. A simple page with all pertinent information forces your future potential customer to either listen to and continue with your ad or simply ignore it and exit. By making your ad attractive and offering value, your potential future customer won’t be able to resist ignoring it!

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4. Engage

Once you have paid for your Facebook ad and it is being promoted, it is essential to respond to any and all inquiries from the ad immediately. You don’t want your future potential customers to have the time to look for a replacement for your product or service… you want them to use YOUR product or service. By responding to future potential customers with speed, you will show that you are an active, involved company, concerned with it’s reputations and the needs of customers.

If you’re looking to introduce Facebook ads to your business plan but aren’t sure where to start, MaxExposure Business Solutions can help you through the process from start to finish with our Facebook Advertising Package.

How To: Convert Social Media Followers into Customers

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Instagram posts and Facebook ads are the 21st century versions of billboards and newsletter pamphlets. Today’s consumers wants to interact directly with their business providers. Social media, online marketing & how to convert those followers to customers may seem difficult to those who don’t have immense experience with online marketing conversions. However, you don’t need to study the world of social media & conversions to have it help your business, you can follow these six steps to learn how to convert social media followers into real business customers.

1. Choose your platform

Facebook? Instagram? Twitter? Pinterest? LinkedIn? Google Plus? The options are endless and finding your unique social niche is essential in converting followers to customers. In every profile, it is essential that you include your address/phone number/ any relevant contact information, a profile photo and company description. This will make your business easier to search for. For obvious reasons, customers are also more likely to use a business that has more information listed rather than a business that has no information listed.   Social Media Guide: Platforms  

2. Expand your Social Channels

Social media is an ever-growing giant. In June 2017, Facebook had 2 billion monthly users. Currently (April, 2018), Facebook has 2.4 billions users. This user growth can be seen in virtually every single social media platform. By expanding your social channels to multiple social media platforms, you will be appearing in multiple feeds to increased numbers of unique viewers. Diversifying your outreach on social media platforms across as many networks as possible will increase your chances of your followers and viewers becoming customers. twitter-facebook-together-exchange-of-information-147413.jpeg

3. Engage Engage Engage

A page cannot be discovered if there is no activity and if a page is not discoverable, than there is no opportunity to grow your customer base. Follow other local businesses, respond to any comments on your posts and repost photos that your business is tagged in. By creating an online community of local businesses and responding to customers’ inquiries online, your page becomes more discoverable to potential clients in your area.

 4. Provide Value & Information

Instead of over-promoting your business and services, also provide value to your customer base by posting articles and relevant information about your industry. Are you a makeup artist? Write and repost articles and information about new brands and trends. Are you a landscaper? Write and report articles and information about how to keep your lawn and garden looking healthy year round. Your customers and current followers are likely to share this information if they find it valuable. This will spread your business’ name to those who may not have heard of your services or products before.

5.  Offering Testimonials

The most powerful resources to business’ are it’s success stories.  Potential customers want to see visuals of a job well done because it makes them feel more secure when using your services. Using visual testimonials builds your credibility so don’t be afraid to reach out to past customers and ask them for their good word!

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6.  Call to Action

In every single one of your posts, there should be a “call to action,” or a device that helps prompt a sale. Calls to action may include, “contact us for more information” followed by your contact information. Calls to action may also include, “free 7 day trial with no subscription” followed by a link to sign up for a free trial. Another example may include “Show this post to get 5% off of your services.” In all of these examples, potential customers are prompted with the decision to ignore your post or act upon your call to action. social media customers Effective social media marketing provides myriads of opportunities to build and retain your customer base. But does this still sound intimidating? MaxExposure Business Solutions can help you conquer your marketing goals with our Social Page Build package. We help by giving your business one place to stay social. We build your social pages, generate leads, schedule ready-to-publish content, and communicate with your followers all from one place: a tool that makes managing social media simple. Sources: Quick Sprout Hub Spot   

Increasing your Newsfeed Visibility on Facebook

People’s newsfeeds are constantly changing on Facebook. Within minutes, you can refresh your feed and find over 10 new posts on your feed. This is because every second of the day, Facebook’s algorithm is recording and filtering what posts a consumer shows interest in, what posts their friends click on or like, and what new posts are added to pages you follow. Every time your post gets clicked on, liked, or commented on by one of its viewers, Facebook records that engagement, and your posts automatically move up in priority on that person’s feed thus improving your pages visibility.

Essentially, the more a viewer engages with your posts, the higher priority your posts get and therefore the more your posts will show up on their Facebook feed.

So how can you increase your news feed visibility on Facebook? This is as easy as changing the types of posts you post to Facebook.

Posts with images, or “photo posts” are shown to get drastically more viewer engagement than posts without images. Pictures catch the eye of the viewer, causing them to stop scrolling through their feed, read your post, and click on your post, like it, or comment on it.

The four main factors Facebook takes into account when filtering each person’s Facebook feed are: who posted it, when it was posted, interactions with the post, and type of post. Engagement is everything. The more a viewer’s engaged with your posts, (and by sharing it), the more their Facebook friends have engaged with your posts combined with the more your viewers interact with a certain type of post, such as photo posts, the more Facebook feed visibility your posts will receive.

Moving forward with your companies Facebook engagement, the three biggest tips I can give you are…

Always Keep in Mind the Content your Viewers want to see

This can be as simple as looking at your company’s recent posts and seeing which ones got more likes, comments, shares, or click-throughs. The post topics that received more engagement from your viewers are the ones that are going to reach the top of that Facebook news feed and attract even more viewer attention.

Post More Photo Content

As stated before, photo posts do receive significantly more engagement than any other type of post on Facebook. Even if you did not consider including an image with a certain post, it is extremely easy to add images that relate to the topic of your post, it will be worth it for the extra engagement your post will receive!

Manage your Current and Future Engagement Properly

You want to ensure you are keeping track of your viewer engagement on Facebook. Creating your posts and actually posting them to your Facebook feed is just one step in the process of increasing your engagement. You can tell so much about what your viewers want to see and what will increase your engagement just by looking at the comments, likes, shares, and click-throughs after your post has been active for a day or two. You can easily access this data through your Facebook insights dashboard.

Knowing how to manage and keep track of this engagement will allow you to continuously improve and increase your engagement, and news feed visibility every day!

Feel free to check out some of our Facebook services today and get one step closer to increasing your Facebook news feed visibility!

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