New Sales Trend: Social Selling

What is social selling?  

Social selling is the use of social media to build and maintain positive relationships with potential customers. This technique allows businesses to reach sales goals in a quicker and more effective manner, as well as possibly eliminate the need to cold call customers. Social selling allows businesses to communicate directly with interested buyers and build their network through direct conversations via social media platforms. With social selling, companies and businesses are more accessible to potential customers. According to LinkedIn, 78% of social sellers outsell those who do not use social media as a sales tactic.  

Social selling makes it easier for businesses to connect with potential buyers and reach out for sales opportunities at appropriate times. Many companies are using social selling as a tactic and may not even know it! If companies have a professional Facebook, Instagram, Twitter, or LinkedIn, they have already begun the social selling process.

Here are three steps on how to use social selling to improve your business…

Develop a reliable brand:

The first step to social selling is to develop a professional brand image to draw customers in and increase your legitimacy in the industry. Customers want to buy from businesses who are established and well trusted by the public.  First impressions matter to customers, and a well maintained and sophisticated profile will help to attract interest from potential buyers. A key step to developing a professional and reliable brand is to include endorsements from prior customers.  

Build a brand personality:

The second step to social selling is to build a brand personality.  In order to keep customers interested in your social media platforms, it is important to build a consistent voice for each post and individual message.  This voice should portray the values of the company and make the customer feel like they are communicating with the same person every time, and therefore building a stronger relationship.  The personality of the voice in the accounts should be something that a customer could relate to. Posts should be clear and cohesive so that they are easy for the customer to understand.

Consistently connect with new and old customers:

The third step to social selling is to engage and connect with new and old customers. Social media platforms such as Instagram, Twitter, Facebook, and LinkedIn allow businesses to easily reach out to potential buyers with new information via posts and individual messaging.  Social media can keep new and old customers up to date with the happenings of a business, as well as promote new sales opportunities. Some advice for reaching out to new customers is to use a customizable message to try to build a relationship before trying to sell anything.  After initially reaching out to the customer, a social seller must continue to follow up in order to build a stronger relationship. By building a strong relationship, customers are more likely to purchase from the business.

If you are looking to improve your marketing, click here to check out our MaxExposure products page!

“What Is Social Selling?” LinkedIn, LinkedIn Corporation, 2019, business.linkedin.com/sales-solutions/social-selling/what-is-social-selling#.

Top 5 Super Bowl Commercials of 2019

This year over 100 million people watched the Super Bowl in the United States on February 3rd. With cable TV users lessening every month and turning to online streaming instead, the Super Bowl is extremely important in successfully and effectively utilizing cable TV advertisements. The cost of a 30-second advertisement during the Super Bowl is approximately $5.25 million. We were impressed by some of the Super Bowl advertisements we saw this year.

When watching the advertisements this year I found there were two types of advertisements; the ones whose ads revolved almost entirely around the actual product, and the ones whose ads had nothing to do with the product at all. I’ve found the ads that had nothing to do with the product, no matter how entertaining, are not effective in promoting the product or the company as viewers do not remember what the ad was for. Keeping that in mind, let’s take a look at my Top 5 Super Bowl Commercials of 2019…

Bublé v. Bubly Commercial

Bubly’s commercial opens with Michael Bublé picking up one of their drinks and saying “mmm I love Bublé.” A woman tries to correct him when a store clerk, Dave, approaches and Bublé mispronounces his name as well. The ad ends with Bublé scratching out the y in Bubly on the bottles and changing it to his pronunciation of the brand name. This ad is extremely successful in both entertaining the viewers and grabbing their attention, as well as ensuring viewers remember what product or brand the commercial was for.

Microsoft Adaptive Controller Ad

Microsoft had one of the more inspirational advertisements during the Super Bowl, focusing on their new Adaptive Controller for the Xbox One which was designed for gamers with disabilities. The ad features several kids with disabilities showing them playing with the traditional Xbox controllers and then showing them playing with the adaptive controller. This ad captures the audience’s attention as it is an extremely inspirational advertisement surrounding an issue which affects millions of people, while also featuring and marketing their product.

Michelob Ultra — Zoe Kravitz

The ad opens with loud and fast footage through forests and cliffs and then slows in on Zoe Kravitz who draws in viewers with her vivid whisper. Throughout the ad she taps her fingers on the beer, drags the beer across the table, and pours the beer with the sounds of each heightened to encourage viewers to continue to be intrigued. This ad draws viewers in with the whisper and Zoe Kravitz, and then attracts all of the attention to the actual product they are promoting, the beer.

Andy Warhol Eating Burger King

Burger King’s ad was very simplified as compared to others during the Super Bowl, featuring a short clip of pop art innovator, Andy Warhol, eating a Burger King burger. The artist himself attracts viewers’ attention, which is then brought to the burger he is eating, and eventually, the Burger King logo. It makes you notice the ad, want the food, and therefore, want to go to Burger King.

More than OK — Pepsi Commercial

The ad opens with a woman ordering a Coke at a restaurant, and the waiter responds “We don’t have Coke, is Pepsi ok?” This is a phrase you hear quite often when you’re ordering a certain soda that the restaurant doesn’t have available. “Is this ok?” Pepsi puts a spin on it by including Steve Carrell who gets up and makes a big deal about Pepsi being more than ok. Although some people do order Coke over Pepsi, they didn’t focus on that side of it but instead brought it up and turned it around to be lighthearted. After mentioning the Pepsi brand name multiple times throughout the commercial, viewers are left to think about that advertisement and the joy they felt in watching it every time they’re asked “is Pepsi ok?,” instead of feeling upset that they can’t have a Coke.

The Power of Color in Advertising

There is a study of psychology that focuses on the powers of color in marketing and advertising. Certain colors typically emote certain emotions so it is no surprise that the following colors create such an intense impact on the advertisee.

 

RED

Typically signifies danger or intense emotions→ therefore used to display extreme and strong messages. Ads that are in red typically use more urgent wording as well.

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ORANGE

The combination of red and yellow displays softens the “dangerous” edge of red by mixing it with the exciting and joyous tones of yellow. Orange is often used by advertisers looking to appeal to a younger market because the color displays a sense of thrill, a mix of danger and excitement, and these characteristics tend to appeal to younger, more adventurous/energetic generations.

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GOLD

Gold is one of the most expensive common metals so it’s no surprise that it is associated with wealth and prosperity. Gold works best for advertisements when the target client is on the market for a high quality, higher end product because it aligns with their end goal.

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YELLOW

Typically associate with energy, joy and the sun, yellow is a playful color. It is often used and most effective in children’s advertisements because it draws the attention of youngsters with their creative and curious minds.

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GREEN

Green is commonly associated with the Earth and is therefore used by many brands to display a message of health or natural benefit. Green is also the color of (American) money and is therefore also associated with stability and comfort.

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BLUE

Blue is most seen in the logos and advertisements of large corporate brands and companies because blue evokes a feeling of trust, success and loyalty. This notion of blue representing these qualities has many origins, one of them stemming from the term “blue blood.” Throughout history, blue has always been associated with the rich and the royal, those of whom are usually the most financially and socially stable.

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PURPLE

From the mix of success and loyalty of blue and the urgency of red, comes the edge and elegance of purple. Purple is often used by beauty and luxury brands to show that their products and services are both trustworthy and exclusive.

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PINK

A traditionally feminine color, pink is often used on products and services targeting women to evoke feelings of delicacy, vulnerability and gentleness, as these traits are typically associated with females.

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BLACK & WHITE

The most conservative of all colors, black, white and any shade of grey is typically used to depict traditional values and neutrality. These colors are best used by law firms, accounting firms and any other sort of business whose job is to act as a mediator. It is also commonly used in ads that are depicting a more serious tone.

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Written by @GraceMaxExpo

How to: Target Demographics

Want to learn how to create the perfect ad? Download this guide for FREE!

1. Determine a Demographic

When determining a demographic you should ask the question, “who does my product or service appeal to?” Every product and service has an ideal demographic and if you can reach this demographic, you are likely to sell to them. Here are a few examples:

If you are a child’s clothing shop you probably won’t advertise to adolescents, but you may want to advertise to people in their late 20s and 30s who are likely to be new parents. You can define the demographic even further by targeting people in that age group who have searched for hashtags like #kidsstyle or #parentingtips.

If you are a hardware store, you may want to target demographics who stereotypically shop at hardware stores. Instead of aiming at female aged 15-20, you may want to hit an older, male demographic.

2. Create an appealing message

Now that you know your demographic and have begun targeting them, you now should create a message that will appeal to their needs and wants. Including promotions and special deals will also attract members of your target demographic and encourage them to shop with your company, instead of your competitor. Here are a few examples:

This Ace Hardware’s flyer includes sales on products that they know they’re demographics will need during this time of year. It’s summer, the perfect time to plant new gardens and paint the porch.

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This children’s clothing shop perfects their facebook ad by promising a great price and including photos of the clothing they sell. They also include a call to action where they tell their potential clients that they can have the “cutest dressed baby”… and who doesn’t want their kid looking absolutely adorable?

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3. Determine a medium

Refer back to your demographic. Different mediums work better with different genders and generations. Younger generations might react better to facebook ads or promoted social media posts while older generations might react better to emails.

4. Aggregate the message

Once you have created your physical ad and targeted your specific demographic, you just need to aggregate your message. Be sure to keep track of the stats on your ad to see how it is performing and what tweaks can be made to perfect your message.

5 Reasons Why Every Business Should Have a Company Video

We’ve all visited company websites to learn more about them, but felt frustrated because the information provided is either too dense or too difficult to find. One thing a business can do to avoid this from happening is by providing their customers with a company video. Video is much more powerful than spoken or written word as people are more likely to absorb information when it is visually presented to them. Through the use of a professionally made video, a company can portray themselves in a positive light which will attract new customers and keep the old ones coming back for more.

pexels-photo.jpgA study done a few years ago showed that Americans watched 21 billion videos online in one year, and 79 percent of people with an online presence frequently watch videos. This proves that today, more than ever before, it is crucial to utilize this feature to reach a large audience. These videos do not only have to show up on a company’s website. They can be posted on several different social media platforms including Facebook, Instagram, and YouTube.

People today want information, but they want it fast. What better way to do this than through a video? Below are five of the most important reasons why every business should have a company video…

     1. It  gives your company a face

Providing customers with a video about your company is a great way to create an image or help build onto the one you already have. Customers will gain trust and be more loyal if they can visually see what your company is all about and have a tangible experience. The video itself should include the core values and mission to quickly and effectively get your message across.

     2. It shows your customers you’re the real deal

Having a video not only provides your customers with quick and relevant information but it also reflects on the legitimacy of the company. When I see that a company website has a video, I automatically categorize them as a business that takes their work seriously and has the resources to market their company effectively. High quality videos show that your company is up-to-date and relevant, allowing customers to trust the quality of your product or service.

     3. It helps give a personal touch

pexels-photo-450271.jpegConnecting to your customers and making them feel like they are valued is one way your company can separate themselves from other businesses, and a video can help you do that. A video helps create a bond with your viewers by being personal and authentic. By including actual staff or workers from the business, it not only shows the company’s personality but allows customers to put a face to the organization itself.

     4. It can set you apart from your competition

Not only will having a high quality video show your customers you are serious and committed to what you do, but it will also set you apart from the competition. Many other companies, especially direct competitors, may not have gone the extra mile to make a video, and believe me your customers will notice the difference and appreciate the time and effort that went into it. Not only will this video set you apart but it will also help you to be remembered

     5. It helps to actively engage customers

pexels-photo-838413.jpegThere are two types of ways people can be engaged, passively or actively. Passive engagement is when someone is looking over something but not really absorbing the information. This could be when they are reading the long “About Us” section on a website. Actively engaged people are absorbing information by taking part in some kind of action or visual stimulation. People learn and remember information better if they are actively engaged, and this active engagement can be accomplished through the use of company videos. 

At MaxExposure Social Media we offer a service that can make a company video for your business. The BetterVideo solution combines client provided or stock imagery, royalty-free music, professionally written script and recorded voice-over to create an informative and visually captivating 60-second video. If you are interested in this or would like to learn more about this service feel free to visit our website, www.maxexposuresocialmedia.com, or contact us!