SEO: The Recipe to Getting your Restaurant Noticed

If we think back to the last time we searched Google looking for a restaurant, I think we could probably all agree it sounded something like, “restaurants near me..”. No matter where you are located, Google is going to find you at least 50+ restaurants that apply to your search. I’m sure you know by now, no one ever scrolls to the 50th restaurant that pops up. So how do you get your restaurant to the top of that list?

There’s three aspects your restaurant needs to value in improving your company’s SEO…

1) Customer Reviews and Review Site Profiles

2) Company Website

3) Social Media Engagement

Customer reviews and claiming review site profiles is essential in improving your company’s SEO. The more reviews your company has online on sites like Google, Yelp, Foursquare, and TripAdvisor, the higher Google is going to rank your restaurant, and therefore the more people will see your company’s profile.

“92% of consumers read online reviews for local businesses and 84% base their buying decision based on positive reviews.”

Customer Reviews and Claiming Review Site Profiles

It can be difficult to increase the amount of customer reviews your restaurant is receiving, the key to doing so is utilizing your business. What I mean by that is, offer your customers a free coffee or small dessert after their meal if they rate your restaurant online! Customers love free things so they’ll be encouraged to rate you even higher than if they rated you without any incentive! This will greatly increase the amount of customer reviews your company is receiving, bumping up your company on Google search results!

P.S. — Another important thing to keep in mind! 89% of consumers read businesses’ responses to customer reviews! If you need assistance in responding to customer reviews online, click here to check out our MaxExposure Review Response product!

Company Website

The company website is also essential in improving your restaurant’s SEO! Speaking as a consumer, the three most frustrating things I experience when using a restaurant’s website is not being able to access the full menu, online reservation scheduling that doesn’t work, and when incorrect hours listed.

Keeping your website up-to-date is essential in not only improving your SEO, but increasing the amount of click throughs your website receives when it does show up on a consumer’s search. Having a PDF version of your menu linked to your company website is a great functionality for consumers as they can print off your menu and have it easily accessible on their computer! Online reservation scheduling is not necessary and the times available are hardly ever correct seeing as reservations are constantly changing throughout the day. Customers are willing to call if they want to make a reservation and you’d rather they schedule over a call with you rather than not schedule at all because of incorrect availability online.

Social Media Engagement

Social media engagement is also extremely important in improving and managing your restaurant’s SEO. Not only can this help get the word out more about your restaurant, but it can even provide content for you to publish to your restaurant’s social media accounts as well as your restaurant’s Google profile. Social media engagement is like free marketing for your company. Every time someone tags your restaurant’s location or social media account in their post, they are marketing your restaurant to every single one of their followers, which can be thousands of people.

Making sure to like and comment on posts that your restaurant has been tagged in, or reposting a customer’s image on your company’s social media is a great way to not only market your restaurant, but show your customer that you care about their experience. The more your restaurant is mentioned on social media, the more online engagement your restaurant will receive, and the better your restaurant’s SEO.

If your restaurant could use some help with its social media engagement and postings, click here to check out our MaxExposure social media products!
To check out our SEO products, click here!

Window Shopping Isn’t What it Used to Be

Window shopping is not what it used to be. In this day and age, it’d be rather difficult to find someone who’s strategy for shopping is simply to go to a store, find the item they want, and purchase it on the spot. Generations today, especially Millennials, perform a lot of research before making a buying decision. I’ll take you into further depth of the purchasing process of today’s generation, as well as how to hold on tight to your customers throughout their research!

Consumers today have access to a number of sources, supplying them with endless amounts of information regarding products, pricing, product quality, and brand news. Let’s take a look into my own purchasing process (considering I am part of the Millennial generation):

Let’s say I want to buy a new pair of black booties. I already have a couple brands in mind, however that doesn’t mean I have my heart set on one!!

First things first, GOOGLE.

I search…

         “Black booties steve madden”

          I like the booties on ASOS so I’m going to click through onto their site.

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HINT: THIS IS WHERE SEO IS EVERYTHING!!! Your search engine optimization is going to get your company noticed on Google.

 

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Next step, visit ASOS Instagram…

I will visit a company’s Instagram to see if there are more pictures available of the product I am looking into and other products I may have missed on their site. I also look at their Instagram to check posts the company has been tagged in so I can see other customers’ choice of product and what the product more realistically looks like.

Even though I have my mind on one specific pair of shoes at this point, I will still visit Instagram accounts of other shoe brands I am familiar with and make sure I haven’t missed any of their shoes I might like.

When I have finally decided on a pair of shoes, I search the specific name of the shoe on Google to find out all of the different sites the pair of shoes is sold on so I can get them for the best price available.

Looking back at my process for selecting and purchasing a pair of shoes online, although it may seem overwhelming and unpredictable, there are three important factors impacting my decision:

             

                1. Search Engine Optimization (SEO)

                         2. Website

                                3. Social Media Accounts

 

If you prioritize maximizing your company’s SEO, website functionality and appearance, and engagement and effectiveness on your social media accounts, you will maximize your sales and your customer base.

 

Need help improving your company’s SEO, website, and social media accounts?! Click here to check out our services or give us a call for a consultation today!

The Four Essentials Parts of SEO

There are 4 parts of Search Engine Optimization that are ESSENTIAL to upping-your search engine ranking. While there are hundreds of other tweaks you could make to your SEO programming, these are the basic four parts of SEO programming that you NEED to focus on.

1. The SEO Title

SEO title specifies the title of the webpage when searching on a search engine. Many might recognize the SEO title as the headline that you click when you find a webpage that is pertinent to your search. When creating an SEO title, include the topic of the page as well as the business that is associated with the page. For example, this page is about Bananas, and the business involved with the article, is Wikipedia.

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2. The Metadata tag

The metadata tag is the little description that appears under the SEO title. The purpose of the metadata tag is to provide a description to search engine users so that they can find the result that most suits their needs. In this example, it is made clear that this link is for educational purposes and you can find facts about bananas on this page rather than banana recipes or clothing with bananas on them.

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3. The Slug

The slug is the HTTP/URL address that appears above the metadata tag but below the SEO title. You can customize the slug so that it uses specific words that relate to your topic. In this example, Wikipedia uses “/Banana” to make it optimize searches for “banana” so that their result will appear closer to the top of the results list.

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4. The Focus Keyword

The focus keyword is the word that is recognized the most of the page that you are optimizing. By programming the Focus Keyword into the article, you are more likely to have your result appear at the top of the results list because it proves that your page is very relevant to the search. In this example, you can see that the “Banana – Wikipedia” result mentioned earlier is second on the results list, proving that the keyword “banana” is very relevant to those searching to learn more about types of bananas.

Google AdWords: A Beginner’s guide

“Contractors near me,” “Best Restaurant in the Boston Area,” Google is the world’s most popular website and still its ease of use can never be overstated. As a business owner, can you truly state that you are utilizing Google to your business’ fullest potential?

Google Adwords is a remarkably sophisticated platform and offers a wide variety of options for a variety of advertisement types. Here are a few key tips to keep in mind when beginning your campaign with AdWords.

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Photo by Pixabay on Pexels.com

  1. Know your market. With a wide range of options, Adwords allows businesses to target anywhere from a few mile radius to an entire region. If you are looking to keep costs down and get the most out of your budget, you may want to start out small! With the right keywords and location settings, even a small geographical range or output could pay off exponentially.
  2. Utilize your niche. AdWords charges their customers by the number of clicks they receive. The price of each click is determined by the key search terms chosen by the business. The broader the term, the more money AdWords will charge per click. This means that to get the most for your money, you should be targeting search terms as specific to your business as possible, while still receiving clicks. For instance “printing” is a broad term, “print shops in Merrimack Valley” may be a bit more appropriate to the size of your audience.
  3. Understand who you’re targeting. Depending on who you are targeting, AdWords can utilize search, display, video, and/or app ads. Knowing who your audience is and what platforms they are most likely to be searching/browsing can maximize your exposure and interaction levels on your advertisements.
  4. Track your ads. Using the technology associated with AdWords, it is simple to track and monitor the ads that you have purchased. Knowing what is working for you as well as what isn’t producing the outcome you had been hoping for can be very helpful in formulating your future ads.  Maybe your geographic range is too small or your keywords are too broad.

5 Tips for Improving your SEO

SEO, or search engine optimization, determines how visible your company’s site is online, or in other words, how highly your company’s site or web pages rank in search results on engines such as Google. 91% of US internet users utilize a search engine every month, and the top 5 results of every search receive 75% of the clicks, so maintaining a high SEO and ranking higher in these search results is extremely important to receiving user interaction. Below are five tips for improving your site’s SEO…

 

1. Search Competition

Searching Google for your competitor’s sites is a very effective starting point for improving your own company’s SEO. By searching your company’s industry name or topics or products within your industry will allow for the sites with the highest SEO’s in the industry to load at the top of the Google search. By clicking through these sites and paying attention to keywords throughout competitor’s sites, as well as the overall organization and set up of their sites will allow you to start in effectively developing ideas for your own company’s site and starting off with a relatively high SEO.

2. Develop a Keyword and Create a Meta Description

Your site may have one or more keywords throughout depending on what information will be included in your company’s site. These keywords may be in your site’s menu topics, as well as throughout any writing on your site. Including these keywords in your meta description can be extremely helpful in improving your SEO when your keyword is used in a search.

A meta description is the short paragraph shown underneath your site’s title and url that allows users to read into the site page without actually clicking on it. Your meta description can greatly impact how many people actually click through to your site. It is very important to include commonly used keywords in your meta description as this will improve the SEO, and encourage users to click on your site.

3. Include Off-Page Links on your Site

Your site will include both off-page information, referring to elements that are on someone else’s site, as well as on-page information, referring to elements that are on your site. Statistics show that 75% of SEO is off-page, and 25% is on-page, meaning that your SEO is mostly determined by the other sites used in your site’s information, rather than the information that is on your site directly. Search engines will recognize the link back to off-page sites and consider your site as relating to that off-page site. Therefore, finding sections throughout your site where you can link back to outside sources and websites with higher SEO’s will in turn increase your own company’s SEO. An example of this might be the link I have included in this blog, linking back to another extremely popular business blog.

4. Utilize Social Media Interactions

Including your company’s site link and information on your company’s social media accounts is a great way to get more user interaction on the site, and therefore improve your site’s SEO. Search engines keep track of which sites get the most user traffic, and are therefore more popular, and will show the sites with higher traffic higher up in the search results. Below is an example of how to link back to your site on Instagram and Facebook. Including the site link in your company’s Instagram bio or profile on Facebook and including the site link in social media posts or informing viewers that the link is in the bio in posts.

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5. Perform SEO Maintenance Regularly

Search results are constantly changing, and search engines are constantly changing the factors they use in sorting search results. This means that your site’s SEO is also changing, even without the site itself changing. Keeping track of changes in keyword popularity, changing meta description accordingly, as well as updating links to off-page sites when the information changes, or there are newer, more popular sources to link back to will help you maintain your site’s SEO.

 

Looking to improve your site’s SEO?! Check out our MaxExposure SEO – 10 Keywords and Website Builder – Enhanced products today!!

Sources:

https://blog.hubspot.com/insiders/seo-facts

5 Cost Effective Ways to Increase your Business’ Exposure

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  1. Long Term benefits of SEO: The ultimate goal of a business is to make a long term profit. There are many ways to create profit through online marketing, one of the most popular being pay-per-click. Pay-per-click gives you higher optimization but it comes with a cost associated with each click to the ad. SEO is a superb alternative to pay-per-click. SEO can benefit a client in the long term by optimizing a company’s web ranking. By optimizing your web page, you focus on a long-term production of a client base. SEO is significantly superior to pay-per-click because they solidify traffic on your website, creating more opportunities for potential sales. This proves SEO to not only be more superior, but also more cost-effective because they organically grow a website’s traffic and cost substantially less in the long run.

Long term term pay per click campaigns can run anywhere from $1-$50 per click, the link is pushed out to all IP addresses, not targeted to customers so you may by paying for clicks that will never result in a profit.

Long term cost for SEO: $240/month

If you’re interested in working with SEO to organically boost your company’s search ability and expand your possible client base, check out our base SEO package, Bronze SEO Package.

  1. pexels-photo-210661.jpegListing management: If you’re still using a phonebook in 2018, consider yourself an oddity. Establishing accurate business listings online is key in order to appear in more searches across the Internet. Using the best optimization techniques and reputable listing sites is crucial to being found by potential customers. By aggregating your information to data collecting websites, your business becomes easier to find and the opportunity to create potential customers increases. Getting noticed and standing out in a pool of small-businesses can’t be possible if you’re not listed online, or if your listed information is inaccurate/under detailed.

Studies by WordStream and Google found that 72% of local listing searches resulted in a client visiting a location within 5 miles and that 78% of these searches result in offline purchasing of products or services.

If you’re interested in optimizing your search ability by accurately representing your company’s information, check out our Listing Builder Services.

  1. Reputation management – Being obscure is a great way to become obsolete. Businesses with the most and highest ranking online reviews receive more traffic than those that receive very few reviews. Positive reviews not only build customer trust but increase customer retention. By gathering valuable reviews, you also maximize the SEO of your company. A maximized SEO creates opportunities to increase your customer base.

If you’re interested in focusing on your reputation management and gaining more reviews in order to maximize your SEO and drive online conversions, check out our Reputation Management Essential Package.

MaxExposure can help you to increase your business’ exposure for a fraction of the price of our competitors.

Our Price: $50/ month

Our competitors (i.e. Hibu or Yext):$499+/month

  1. Use of a blog: Having a company blog that is relative to your market is key to maximizing company exposure. It not only gives an alternative look on your company but also maximizes your SEO. The ideal sales post should be largely based upon advice.  Selling should be a significant element of the post but only in impact – not in volume of space. The disconnect that many companies and clients face is that of necessity. Many clients feel as though companies simply push products or services onto them to make profit instead of fix a real problem. The use of a blog demonstrates that the company has an understanding of problems facing their clients and knows how to solve these problems. This also increases trust and credibility of the company.

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According to HubSpot, 1 in 10 blog posts are compounding, meaning that they organically build traffic and that 38% of all generated traffic comes from compounding blog posts.

Blogs are also an extremely affordable way to get your business name out there as it can be done for a minimal monthly fee and only the cost of labor to write the blog. When done correctly and optimized properly you can increase your online footprint without a great expense.

  1. Facebook ads: Facebook ads, albeit similar to pay-per-click, are slightly different because you have the ability to set a budget, which is ONLY used up when someone clicks, but you are still getting exposure from people seeing the ad in your target demographic. Facebook ads are a cost-effective way to increase your business’ exposure because they can be highly targeted to the specific type of customer a business is looking to reach.

pexels-photo-744464.jpegIn fact, PewResearch Center records that 78% of adult internet users use Facebook. HubSpot claims that Facebook has the most active user base with 70% of their users logging in daily and an increase of content consumption of 57% over the past 2 years.

If you’re interested in working with MaxExposure to increase your company’s visibility through Facebook Ads, check out our Level 1 Facebook Advertising Package.

Sources:

https://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords cost

http://www.singleplatform.com/blog/2016/9/30/the-importance-of-local-listing-management

How to Increase Your Visibility with Online Reviews

11 Ways to Convert Blog Readers Into Customers

https://www.hubspot.com/marketing-statistics

https://www.hubspot.com/marketing-statistics