With almost 2.5 billion monthly active users, it is no wonder why Facebook is one of the most effective social media advertising platforms. If used the right way, Facebook ads can take your business to the next level. Here’s why you should be leveraging the benefits of Facebook advertising if you haven’t already!
- Micro-Target your Audience
Because Facebook allows you to advertise to an audience based on location, age, behavior, and interests, your ads are targeted specifically to people who are more likely to buy your product or service. You can choose the type of ad, target audience, and budget- and it’s all tailored to your marketing goals. With so many people using Facebook, your ads are bound to reach more of your intended audience.
- Retarget Prospective Customers
Say a person sees your product or service on Facebook or your website, and takes some interest in it, but leaves without making a purchase, it could be because they need some more time to think about it. Retargeting helps to reintroduce your product or service to that same person to remind them about it. An exciting offer or lower price may be enough to convert them into a buying customer!
- Learn from Analytics
Not only does Facebook help promote your ads, it also provides you with a comprehensive report that analyzes the performance of your ad campaigns. With this tool, you can see what is and isn’t working with your campaigns, and can easily adjust your ads to see better results. This is extremely useful for acquiring more of the customers that you want!
- Improve Conversion Rates with Custom Calls to Action
Another great part of Facebook advertising is using custom CTA’s to help improve your conversion rates. With this feature, you are more likely to get your customers to do exactly what you want them to do, like subscribe to an email list, download an ebook, or watch a video. Although they seem simple, CTA’s make a huge difference when it comes to converting people into customers.
If you’re looking for a way to grow brand awareness, boost sales, and gain new leads, Facebook advertising might be something your business should try out. The list of benefits go on, but they are maximized when you run your ad campaigns correctly.