Instagram has begun to dominate most social media platforms, and its success can be mainly attributed to its visual nature. People love to see content, and they remember it more than just plain text. Companies are now more than ever using Instagram to promote their business, and for great reason. Over 80 percent of Instagram users follow one or more business accounts on Instagram, and 72 percent of users have purchased a product that they first saw on Instagram.
So, when it comes to posting on Instagram, how can you get the most engagement on your posts? Follow these three tips to watch your engagement level grow!
1. Time your posts well
Timing of your posts is extremely important. In order to get the most engagement on your posts, you need to know what times are best to post at. According to most research, the best time to post is midday on weekdays (during lunch time). Particularly, Wednesdays get the highest level of engagement on Instagram, and Sundays get the least. Also, since many users hop on Instagram on their mobile device and avoid going on during work hours, you’ll also have more success posting in the evenings after work hours.
2. Use hashtags that engage your audience
Hashtags are a wonderful tool that can help you increase the amount of likes you receive, boost your follower count, and reach a wider audience.
To find the right hashtags, look at what your audience, competitors, and Instagram influencers are posting, and find which are the most popular in your particular niche. For example, let’s say you’re selling makeup, you could check out #makeup with Instagram’s explore function, and then sift through to find what other hashtags are being used on posts that generate high engagement. And remember, you don’t always have to stuff your captions with hashtags. Simply choose a few that really speak about your brand.
3. Hold contests and giveaways
Let’s face it, people LOVE free stuff. Contests or giveaways give us that exciting feeling we get when we have the chance to win something. Simply find a prize that your users are interested in, and promote it to them in exchange for Instagram engagement.
Businesses typically ask users to like a photo, tag a friend, or follow their account to enter, all of which are going to dramatically boost your engagement levels.
And there you have it! Just follow these simple tips and you can watch your business grow on Instagram. Now that you know what to do, just remember to be creative, differentiate yourself from others, and have fun with it!