You could have great content on your site, but without enough visitors to see it and the value it can provide them, the site is not able to live up to its full potential. To increase conversion rates, businesses need to focus their attention on the steps they can take to attract more visitors. Luckily, there are some easy fixes that can help with this issue. Here are five tactics you can take advantage of to increase reach and drive more people to your website!

  • Leverage Email Lists
    Email marketing may seem old school, but it is still extremely effective when it comes to providing your clients with high-value content on a regular basis! Through your emails, you can lead users directly to your site, and–if the message is compelling enough–your loyal clients may even share it with friends on social media and encourage them to subscribe to your newsletter.
  • Take Advantage of Social Media!
    As we all may know, social media is a tool that has so many benefits. One of them is optimizing your content to reach thousands of potential online visitors. Posting consistently, sharing user-generated content, using relevant hashtags, and engaging with users are just a few ways to build up your following on these platforms. Just make sure your website is linked in the bio of your social media pages, and users will check it out if they’re interested in your content!
  • Use On-Page SEO
    On your website, the key to driving traffic lies in the content you have on there. You want to make sure that what you publish provides value for visitors, is entertaining, and engaging enough to be shared with others. All of your pages should also have concise meta descriptions and title tags as well. This will attract your key audience and bring more users to your site who are looking for the products or services you provide. A clear and easy-to-navigate website can also help with SEO, as anything that can keep users on your site longer will boost your overall SEO ranking!
  • Blog!
    If you are looking for something online, and come across a really helpful website that has everything you’re looking for, chances are they have a blog on their site that may have assisted in bringing you to them. Landing pages include relevant content, but it often stays the same for long periods of time. Blogs on the other hand, add something new to your site, and continuously provide customers with value, giving them a reason to come back time and time again. 
  • Target Long-Tail Keywords
    Although short-tail keywords are important, they don’t always rank as high as long-tail keywords. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to search when they’re closer to a point-of-purchase. An example would be something like, “Best running shoes for women” or “Running shoes for flat feet.” An easy way to find these is by typing in a broad topic into Google, and then looking at the autocomplete suggestions, or by simply putting yourself in the mind of your consumer. These important searches are what will bring your target audience directly to you. For this reason, it is important to target both long and short keywords in your content. 

Online traffic is something that is extremely important to any business. Not only does it help you interact with your customers and understand what they think of your brand, but it also helps to boost your online reputation and credibility, which ultimately leads to more conversions. Use these tools to increase traffic to your website, and in time your business will see growth! 


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