5 Minute Read
ckremer50

How to Turn a Disappointed Customer Into a Happy One

Even the most successful businesses have experienced situations where customers have not been satisfied with the services they have received.  Whether their meal was botched in a restaurant, their product was shipped too late, or they were unsatisfied with the

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5 Minute Read
ckremer50

New Sales Trend: Social Selling

What is social selling?   Social selling is the use of social media to build and maintain positive relationships with potential customers. This technique allows businesses to reach sales goals in a quicker and more effective manner, as well as

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5 Minute Read
Alli Burns

The Key to Inbound Marketing

The term “inbound marketing” was coined in 2006 by the founders of Hubspot, Inc., Brian Halligan and Dharmesh Shah, as “marketing strategies and practices that pulled prospective customers toward a business and its products through the use of Web 2.0

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5 Minute Read
Alli Burns

5 Habits of Successful Business Owners

Business owners are constantly confronting new challenges and taking on new responsibilities every day. With that being said, it can be difficult to stay on top of everything and stick to a healthy life routine. Here are 5 habits of

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5 Minute Read
Alli Burns

5 Habits of Successful Marketers

Marketers play one of the most important roles in operating a successful business today. In recent years, marketing has changed tremendously from tv, radio, and print advertising, to online marketing using websites, social media, and blogging. With this change, the

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5 Minute Read
Alli Burns

How to: Align your Marketing and Sales Teams

Your company’s sales and marketing teams are separate and have separate responsibilities and objectives, however in order to be successful, they must be aligned with each other. The main responsibility of the marketing team is to determine your company’s target

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5 Minute Read
alygcmaxexpo

Why Small Business is Best

Operating a small business is not something to try to sneak past your customers, but rather something to accent on throughout your marketing strategy. There are so many benefits to purchasing from small businesses as opposed to large businesses. Accenting

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5 Minute Read
Alli Burns

What do you Really Know About Branding?

When we think of a brand, the first thing we think of is the brand’s name. But what’s the second thing, third thing, and fourth thing you think of? That’s all part of their branding too! Let’s take Progressive Insurance

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6 Minute Read
Alli Burns

SEO: The Recipe to Getting your Restaurant Noticed

If we think back to the last time we searched Google looking for a restaurant, I think we could probably all agree it sounded something like, “restaurants near me..”. No matter where you are located, Google is going to find

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Client Results – Facebook Messenger Program

Today we go through the month 3 results of Bobby Q’s on our Facebook Messenger program. This program is designed to grow month over month and drive actual customers into your restaurant. We even know exactly how much each customer

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5 Minute Read
Alli Burns

New Marketing Trend: Experiential Retail

Although we all tend to think that retail shopping is soon to disappear entirely, our newest consumer generation, Gen Z, begs to differ. Generation Zers, also known as the “Post-Millennial” generation, still love taking trips to the mall or the

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6 Minute Read
Alli Burns

Top 5 Super Bowl Commercials of 2019

This year over 100 million people watched the Super Bowl in the United States on February 3rd. With cable TV users lessening every month and turning to online streaming instead, the Super Bowl is extremely important in successfully and effectively

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6 Minute Read
Alli Burns

Why Businesses Fail

The Small Business Association states that 30% of new businesses fail during the first two years, 50% during the first five years, and 66% during the first ten years. So why do these businesses fail? Why is it that even

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Customer Service
alygcmaxexpo

BIG Results for Local Businesses

Today we go through a report for a client currently on our Facebook Messenger program. They are in their 2nd and a half month and have already achieved 5x monthly ROI. We have helped them get predictable sales month over

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4 Minute Read
Alli Burns

Top 3 Apps for Small Businesses

With all the new and emerging technologies and applications today, starting up and maintaining businesses has become much easier to manage. There are now applications used for various functions from organizing business tasks, to keeping track of paychecks, and even

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Customer Service
alexcmaxexpo

Start Providing VALUE!

Today we go through the importance of providing upfront value. What are you doing to incentivize customers to do business with you? Whether you are a restaurant, salon, or carpet store, you need to give someone away up-front to build

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4 Minute Read
Alli Burns

Employee Feature: Briana Cefaloni

What do you do for MaxExposure?  I am Client Service Representative for Max Exposure. I help with on-boarding and the continued satisfaction of our customers.  What is your favorite part of your job? My favorite part of my job is the

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Business & Leadership
alexcmaxexpo

Prospecting Tip: Reference USA

Today we go through some tips on using ReferenceUSA for prospecting. If you aren’t familiar with ReferenceUSA, it is a database full of business and consumer information. By using the filters you can reach your ideal prospects and find out

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MaxExpo Videos
alexcmaxexpo

The biggest tip you’ll get for 2019!

Today we go through how to start making videos for 2019. The small business community is still behind when it comes to video content. 95% of the social profiles we come across aren’t making consistent videos. We give you some

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Helpful Tips
alexcmaxexpo

Limited Budget?

Do you have a limited budget as a small business? Where do you start when it comes to marketing? Often times we hear businesses who acknowledge they need marketing help but have limited resources. The question is always, “how do

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5 Minute Read
Alli Burns

The Key to Marketing Small Businesses

Operating a small business is not something to try to sneak past your customers, but rather something to accent on throughout your marketing strategy. There are so many benefits to purchasing from small businesses as opposed to large businesses. Accenting

Read More »
Customer Service
alexcmaxexpo

The Zero Moment of Truth

Today we go through a concept called the “Zero Moment of Truth.” Learn how your potential customers think in the digital age and the information they consume before they actually decide to do business with you. Whether you are a

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Helpful Tips
alexcmaxexpo

Do you know your customers birthdays?

Today we go through how you can use Facbook Messenger to automate personalized messages that are sent every year to your customers on their birthdays. They can even include offers or coupons to drive them into your store. The best

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Facebook
alexcmaxexpo

The VALUE of Facebook Messenger!

Today we go through the difference between Facebook advertising with an automated Messenger component vs normal Facebook advertising. Why are so many businesses jumping on the Messenger bandwagon? This video explains the benefits and stacking of results without any extra

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6 Minute Read
Alli Burns

5 Millennial Marketing Tips for Hotels

The hotel industry is one of the fastest growing industries in the world. Travel has become increasingly popular over recent years, expanding much of its popularity with the Millennial generation. Bookings in travel and tourism reached almost $1.6 trillion in

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Helpful Tips
alexcmaxexpo

Marketing 101

Today we go through some key areas of your marketing presence. Often times, small business owners ask, “Where do I even begin when it comes to marketing?” In this video we go through 6 key areas, Online Reputation, Listings, Social

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Job Advice
alexcmaxexpo

Restaurants NEED To Do This!!!!

Today we go over some comparisons between email marketing and Facebook Messenger marketing. How do the two differ? With Facebook Messenger marketing we are experiencing over 85% open rates on messages. Compare the results in the video to what you

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MaxExpo Videos
alexcmaxexpo

What’s your strategy?

One of the biggest mistakes we see people make is that they don’t have an actual social media marketing strategy. They don’t set any goals or know how to achieve them. They are inevitably disappointed with the results of their

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MaxExpo Videos
alexcmaxexpo

Does WIFI = Revenue?

Today we go over how to use the Facebook Messenger program to give out your WiFi and bring in valuable customer information, and drive sales. Are you just letting your customers connect to your WiFi for free? If so, you

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5 Minute Read
Ashley Kirk

Social Media Marketing Tips for Restaurants

The phone most definitely eats first. Look up the term “foodie” on Instagram or Facebook and you will find thousands of accounts, photos, and videos dedicated to food. Using social media to help market your restaurant is a no-brainer. Here

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Helpful Tips
alexcmaxexpo

Prospecting 101

Today we go through some tips to use referenceUSA. referenceUSA is a free database of businesses. You can slice and dice the settings to fit your ideal prospect. This is getting back to basics, when you don’t have a full

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Facebook
alexcmaxexpo

Restaurants, GET MORE SALES!

Today with go through our Facebook Messenger program, designed to drive more sales to your restaurant. Are you using Facebook Messenger to drive sales? If not, you may be missing out. Compare this program to your current marketing efforts. This

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Business & Leadership
joemaxexpo

How’s your mindset?

Your mindset in business is just as important as anything else. If you don’t know how to deal with adversity or don’t have the right attitude to fix problems that come up, then you might be in trouble. Check out

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MaxExpo Videos
alexcmaxexpo

Stop giving out FREE WIFI!

Today we go through how you, as a business owner, can leverage your wifi and gain valuable customer information. You can also use it to drive traffic back to your business. Instead of just giving wifi for free and not

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6 Minute Read
Alli Burns

How to Effectively Market your Home Improvement Business

The home improvement industry is an extremely fun one, especially for customers in the target market. Customers love learning about and purchasing home improvements because their home is something they live in and enjoy every day. Accenting on this rather

Read More »
Helpful Tips
joemaxexpo

Are you neglecting your website?

Are you doing everything you can to make sure your website is up-to-date? Is it mobile friendly? Is it converting leads? If you are neglecting your website or haven’t touched it in years there may be missed opportunities.

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Uncategorized
alygcmaxexpo

How can you get more positive reviews?!

What is your strategy to maintain a good review score? There is no hidden secret to getting positive reviews. However, there are some things that businesses who have great review scores have in common. Are you doing these 4 things?

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Business & Leadership
alygcmaxexpo

Networking at a Brewery!

A great networking event hosted by Lock City Brewing. A really fun atmosphere always makes networking that much better. Are you getting out and networking regularly? Check out Stamford Alive!

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MaxExpo Videos
alygcmaxexpo

Are you networking with the right people?!

Do you go to networking events regularly? Networking events allow you to show your support for the local community and establish yourself as the local expert. As you establish more relationships in the community you will start to see awesome

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6 Minute Read
Alli Burns

Start your Business with Microbranding!

Approximately 543,000 businesses are started each month. Although hundreds of thousands of businesses are started each month, even more than that shut down each month. So how do startups survive in today’s market? The new trend helping thousands of businesses

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Business & Leadership
joemaxexpo

Is the customer always right?

We want to ask local businesses and marketers, what do you think of the phrase “the customer is always right?” Is having the right clients worth more than having a larger volume of clients that aren’t the right fit? Watch

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4 Minute Read
alygcmaxexpo

How well do you know your customers?

No matter if you have hundreds of customers or just a handful, getting to know them can be the key ingredient to repeat business and or long term customer loyalty. Here at MaxExposure we pride ourselves on offering the highest

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5 Minute Read
Ashley Kirk

How to Utilize Influencer Marketing

Word of mouth and the use of social media are two of the best forms of marketing today. So, what if you could combine the two? Well, you can — the answer is influencer marketing. Whenever potential customers look for

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5 Minute Read
Alli Burns

Window Shopping Isn’t What it Used to Be

Window shopping is not what it used to be. In this day and age, it’d be rather difficult to find someone who’s strategy for shopping is simply to go to a store, find the item they want, and purchase it

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5 Minute Read
Alli Burns

Top 5 Engaging Social Media Topics

As the limits to the content your company posts on social media is rather unlimited today with the addition of new applications for editing pictures and videos, it can get a bit confusing on what exactly to post. To help

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5 Minute Read
Ashley Kirk

How to Grow Your Instagram Following: Stories

We have already talked about the benefits of using story highlights, but the real bread and butter is the content in a story. Instagram now notifies you when you have caught up on all of  your feed’s new content. Naturally,

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6 Minute Read
Alli Burns

Social Media Hacks to Bump up your Engagement

With the constant addition of new features on social media networks, knowing what features to use to best utilize each social network can get pretty overwhelming. To escape the confusion, here are the five most cost-effective and marketing-effective features on

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6 Minute Read
Alli Burns

3 Business Leaders on their Secrets to Success

There are so many things vital to building and growing success for your company that at times, it can seem rather overwhelming. Sometimes taking a step back and learning from successful business leaders today on what they find most important

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4 Minute Read
Ashley Kirk

Instagram Makeover: Highlights

Instagram story highlights are an easy way to share more content on your page. You simply save stories you post and add them to a collection of highlights that will appear in a circular bubble under the bio section of

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5 Minute Read
Alli Burns

Top 3 Most Successful Political Ad Campaigns

        With the political controversy going on in America today, most companies avoid the mention of any politics in their advertisements to avoid potential backlash. Thinking back to recent political advertisements that caught our attention, we can

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Online Marketing
gracemaxexpo

4 Keys to Successful Email Marketing

As we’ve already learned, email marketing campaigns are far from outdated. So what can you do to up your campaign’s efficacy to generate more leads? 1. Create an eye-catching subject line Emails are constantly sold to third parties and this

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Instagram
gracemaxexpo

How To: Use “Questions” On Instagram

Instagram has recently released a new feature for their stories. This feature is called “questions.” Similar to sites like Ask.Fm or Quora, Questions is a feature that allows you to directly ask users questions without having to DM them. This

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4 Minute Read
alygcmaxexpo

7 Calls to Action for Instagram

  The purpose of a Call-To-Action or a CTA, is literally, to prompt your audience to take action on what you are prompting them to do. Sounds simple, right? Wrong. Let us help you convert your Instagram audience to potential

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6 Minute Read
kohare01

Social Media Trends to Watch for (And Act On!)

Chatbots Chatbots are the customer service agents of the future. From completing purchases to answering questions, chatbot technology can do it all, and major corporations are all over it. From Starbucks to Staples, big name businesses are hopping on the

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5 Minute Read
alexcmaxexpo

5 Tips to Improve your Click-Through-Rate

Want to improve your click-through rate? Check our our Facebook Advertising Package! Click-through rate is the percentage of people visiting a web page who access a hypertext link to a particular advertisement. This information is often tracked through your advertising

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6 Minute Read
alygcmaxexpo

The Power of Color in Advertising

There is a study of psychology that focuses on the powers of color in marketing and advertising. Certain colors typically emote certain emotions so it is no surprise that the following colors create such an intense impact on the advertisee.

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5 Minute Read
gracemaxexpo

Our Favorite Instagram Editing Apps

The key to having a successful Instagram is not only in the quality of your content but also in the overall aesthetic of your page. No one even takes the “perfect” photo and most of the time, the in-app editing

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5 Minute Read
kohare01

Maximizing your Instagram Exposure

Earlier this month Instagram broke their silence about their newest algorithm reconfiguration. The updated algorithm involves a lot of moving pieces, but with a little practice and consistency, you can be maximizing your Instagram exposure in no time! The Instagram

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6 Minute Read
gracemaxexpo

A Marketing Lesson from Beyonce

Beyonce is not only the Queen of the music industry (at least in my opinion), but has quite recently become the Queen of marketing. Her last album created an absolute tsunami on social media, blowing up Instagram, Facebook, Twitter and

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4 Minute Read
alexcmaxexpo

The Four Essentials Parts of SEO

There are 4 parts of Search Engine Optimization that are ESSENTIAL to upping-your search engine ranking. While there are hundreds of other tweaks you could make to your SEO programming, these are the basic four parts of SEO programming that

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5 Minute Read
gracemaxexpo

Twitter Marketing Mistakes to Avoid

Twitter might be one of the most difficult platforms to crack. The demographics of Twitter users vary to the extremes and the fast-paced, chronologically ordered timeline of tweets within the app makes it difficult for your content to be seen.

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5 Minute Read
kohare01

Google AdWords: A Beginner’s guide

“Contractors near me,” “Best Restaurant in the Boston Area,” Google is the world’s most popular website and still its ease of use can never be overstated. As a business owner, can you truly state that you are utilizing Google to

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4 Minute Read
kohare01

How To: Synchronize your Social Media

If you are running multiple social media accounts for your business (which you should be!) you want to be sure that all of them are telling the same story. A cohesion should exist among your sites, allowing customers to seamlessly

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6 Minute Read
gracemaxexpo

How to: Target Demographics

Want to learn how to create the perfect ad? Download this guide for FREE! 1. Determine a Demographic When determining a demographic you should ask the question, “who does my product or service appeal to?” Every product and service has

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6 Minute Read
kohare01

How to Engage Customers Across Multiple Platforms

Want to improve your social media? Enter your information below to get the FREE social media checklist! Social media can be a major game changer when it comes to engaging your customers, but different platforms can call for different forms

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Instagram
alexcmaxexpo

Why Make the Switch to Instagram Business?

Thinking about making the switch to Instagram Business? Enter your information below to get the FREE PDF on How to use Instagram for Business! Instagram has two types of accounts: personal and business. Personal accounts are accounts that are used

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Instagram
alygcmaxexpo

How To: Up your Business’ Instagram Game

Want to improve your Instagram? Enter your information below to get the FREE ultimate beginners guide to Instagram! Is your business’ Instagram #drab and #lacking? The Instagram experts at MaxExposure Business Solutions are here to give you a few tips

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Online Marketing
gracemaxexpo

Email Marketing Campaigns: Far from Outdated

MySpace, AIM, Skype, Vimeo and Vine have died. So many popular routes of communication have passed on because they are consistently overtaken by larger social beasts such as Facebook, Instagram or Twitter. But the one form of communication that is

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Online Marketing
alygcmaxexpo

5 Tips for Improving your SEO

SEO, or search engine optimization, determines how visible your company’s site is online, or in other words, how highly your company’s site or web pages rank in search results on engines such as Google. 91% of US internet users utilize

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Facebook
Alli Burns

How to: Sell without Selling on Facebook

Want to improve your social media? Enter your information below to get the FREE social media checklist! Facebook is much more than just a way of promoting your business and gaining a following, it’s a way of promoting sales and

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Online Marketing
alygcmaxexpo

How To: Respond to Negative Feedback

Find out 50 of the most shocking facts about online reviews! Enter your information below to download! Receiving negative feedback isn’t fun for anyone involved: The unhappy customer has spent their time and resources on a product or service that

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Facebook
gracemaxexpo

How To: Convert Social Media Followers into Customers

Get the case study on how 3 companies developed their social media to have successful customer engagement! Instagram posts and Facebook ads are the 21st century versions of billboards and newsletter pamphlets. Today’s consumers wants to interact directly with their

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Facebook
Alli Burns

Increasing your Newsfeed Visibility on Facebook

People’s newsfeeds are constantly changing on Facebook. Within minutes, you can refresh your feed and find over 10 new posts on your feed. This is because every second of the day, Facebook’s algorithm is recording and filtering what posts a

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Online Marketing
gracemaxexpo

Transparency: Your Top Priority

This past week I discovered that one of my favorite clothing brands was not animal-friendly. As a vegan, this greatly upset me because my lifestyle is aimed at sustainability and limiting my use of animal products. In my rage, I

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Instagram
gracemaxexpo

Perfecting your company’s Instagram Bio

An Instagram bio is the header underneath you account name that defines the purpose of your page. A well-crafted Instagram bio should convey the following points:   Explain what services or products your business offers Communicate how a potential customer

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Sales
gracemaxexpo

3 Tips for Communicating with Customers

Your customers are the only reason that you exist. They are the ones that buy your products/services and provide the feedback that improves your brand. How you communicate with your customers and your tone and expressions while speaking to them

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Business & Leadership
joemaxexpo

What it Takes to Start Your Own Business!

“Starting your own business is easy!” I don’t think anyone’s heard that one before. Starting your own business is anything but easy, but that doesn’t mean you can’t or shouldn’t do it! Nothing worth doing ever comes easy, and starting

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4 Minute Read
Alli Burns

Baby Instagrams

Being the youngest of four siblings, my sister tends to find a lot of things to complain about. She was the last to get a cell phone, she’s the last to turn 21, and maybe most importantly, she’s the last

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5 Minute Read
Kailey Andon

Social Media and the Job Search

Three years ago during my college freshman orientation one of the very first seminars I attended was “How to Clean Up Your Social Media.” I attend Bentley University, which is a business school, and from the very first day we

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5 Minute Read
Alli Burns

Student Going on Intern

Often times, interning is the first working experience college students get in their specific field of study. At my school, Bentley University, internships are held in incredibly high regard and are pretty much considered essential to complete before you graduate.

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Business & Leadership
alygcmaxexpo

What is your WHY?

Why…? Why do you get up every morning? Why do you do the job that you do? Have the friends that you have? Wear the clothes that you wear, drive the car you drive? Why do we do anything? What

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Sage Advice from our Resident Millennial
Kailey Andon

How Social Media has Changed our Lives for the Better

Take a moment and think about social media and how it has affected your life. Do you automatically think of positive or negative things? Does the good outweigh the bad or vice versa? It is definitely a challenging thing to

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Helpful Tips
Alli Burns

How to Make your Job More Enjoyable

In today’s day and age, people are constantly complaining about their job, whether it be the workload, their colleagues, or their over demanding boss. Even if you love what you do, there are so many other factors coming into play

Read More »
Business & Leadership
alygcmaxexpo

Boss. Babe.

Sitting here in my office, sipping my coffee, waiting for my employees (interns) to come in for the day, I have some moments of quiet to reflect on how much I THRIVE and love being a #BossBabe. A Boss Babe,

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Networking
Alli Burns

Real Life Networking

Let’s do a vote. Raise your hand if you see the same three people every morning at Starbucks. Now raise your hand if you have that one person you see at the gym almost everyday, who is always using the

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Online Marketing
Alli Burns

The Future of Social Media

Social media has evolved rapidly over the last fifteen years. With Facebook coming into play in February of 2004, and the now extremely popular SnapChat developed in September of 2011. I am currently 20 years old and the only reason

Read More »
maxexposure social media
Helpful Tips
Kailey Andon

BRIDGING THE GENERATIONAL GAP IN BUSINESS

It is no secret that there is a big divide within generations in the workforce today. With businesses employing people from mainly three different generations, it is important to learn how to collaborate with each other to bring out everyone’s

Read More »
Instagram
Kailey Andon

HOW TO MASTER INSTAGRAM POLLS

This past fall Instagram came out with a cool new feature to add to your Instagram Story. Along with the many fun stickers you can place on a picture or video, Instagram also lets you have the option to add

Read More »
Helpful Tips
Kailey Andon

The Camera has to Eat First!

Out of all the things I take pictures of, food photos definitely take the cake. When it comes to social media, I am not a huge selfie girl, but one thing I do snap all the time is pictures of

Read More »
Helpful Tips
Alli Burns

Mastering the Perfect Selfie

Of all the social media trends out there, selfies has proved to be one of the most long-lasting trends of our time. The first selfie ever was believed to have been taken in October of 1839 by a man named

Read More »
Social Media News & Trends
Kailey Andon

How Pets Play a Role in Social Media

  From dressing pets in cozy sweaters, to letting them sit shotgun with you while you run errands and even featuring them in your Christmas card, people today see their pets as legitimate members of their family more than ever

Read More »
Business & Leadership
alygcmaxexpo

Is “Un-Plugging” Really Possible?

Aly here! As the Director of Client Services and Communications, I usually don’t get the chance very often to contribute content on the MaxExposure Blog, however I recently took a short vacation and learned what a little relaxation can to

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Helpful Tips
Alli Burns

The Quest for the Perfect Family Photo

There are a lot of traditions that come with the holidays; opening Christmas Eve gifts, smashing the Peppermint Pig, Secret Santa, and baking Christmas cookies for Santa. Of all the holiday traditions, taking a decent family picture has definitely proved

Read More »
Social Media & Reputation Management
alygcmaxexpo

How do you Connect?

Lets Connect! There are currently over 2.46 billion people that use some kind of social media platform, and of that 2.46 billion, over 2.06 billion use Facebook, 700 million use Instagram, 328 million use Twitter, and 255 million use SnapChat

Read More »
Instagram
Alli Burns

The Do’s & Don’ts of the Hashtag

Each social media platform has its unique purposes and vary in terms of consumer usage, but they all share one common aspect that helps brand awareness and key searching.  Facebook, Instagram, Twitter, Google & Linkedin, all share the use of

Read More »
Business & Leadership
joemaxexpo

Small Business… is BIG Business

Sat. Nov. 25, 2017 is Small Business Saturday Small Business Saturday is a day created by American Express to commemorate and promote Small Businesses and remind consumers that small businesses are the true back bone of America. Did you know

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Social Media & Reputation Management
Alli Burns

5 Ways to Improve your Company’s Image

Although social media is extremely important in expanding your company’s network and maximizing profits, social media is also essential in building and promoting a good company image. Below are five ways in which your company can use social media to

Read More »
Business & Leadership
joemaxexpo

Entrepreneurs, what is your exit strategy?

As a Serial entrepreneur, for over 35 years, I have been involved in many different products, services and businesses; with one common factor, ”if it was meant to be successful, it was up to me”. Being the driving force in

Read More »
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