Email Marketing Campaigns: Far from Outdated

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MySpace, AIM, Skype, Vimeo and Vine have died. So many popular routes of communication have passed on because they are consistently overtaken by larger social beasts such as Facebook, Instagram or Twitter. But the one form of communication that is often seen as “outdated” but has yet to meet its demise is email. Why is this? Email streamlines communication in a more professional manner. Besides this, email is immediate, it leaves a trail of records and it’s extremely low cost. Copyblogger.com tells us that their recent study showed that every $1 spent on an email marketing campaign produced $44 in revenue. And it makes sense. 58% of adults (in this same study) said that the first thing they do in the morning and last thing they do before bed is check their email, and then check their social media. The beginning of every person’s day can start and end with your marketing campaigns. An email focused on nothing but your products and services takes away all distractions and makes your company the focus of those moments.

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Similarly, another form of immediate and effective professional communication that has yet to meet its demise is live chat. Live chat is similar to email because it is low cost, leaves a trail of records and is immediate. If email marketing campaigns aren’t for you, check our our LIVE CHAT products. Get connected with clients and potential customers FAST with email campaigns or live chat windows.  

How To: Create an Effective Email Marketing Campaign

 
  1. Establish your Goals

What are you trying to do? Drive Sales? Promote a Cause? Spread the Word about a product?
  1. Create your email list

What type of people will actually read your emails? Add customers that are already using your products or services because you know that they find your business valuable. From there, make sure that your businesses’ website has a spot where a potential customer can fill in their contact to receive their emails.
  1. Create a Campaign

There are four types of email marketing campaigns: newsletters, marketing offers, announcements and event invitations.
  • Newsletters focus on providing information to customers without pushing sales.
  • Marketing offers focus on driving sales through attractive promotions.
  • Announcements focus on building the reputation of your company by keeping subscribers updated on “what’s new.”  
  • Event invitations focus on increasing awareness of a company’s event to bolster attendance in hopes of driving sales.
  1. Structure your campaign

It is essential that the physical layout is neat and not wordy. Your subscribers inbox are more likely than not, inundated with emails from many different businesses, so keep your layout aesthetically pleasing and easy to navigate so that subscribers will be more apt to be interested in your email. It is also extremely important to not over-tailor your emails. Your messages should be a bit generic so that any and all subscribers might be interested in it’s content. Finally, it is key that you make your emails easy to convert, meaning that you make it easy for your emails to send your subscribers to your webpage where they can learn more about the product or service.
  1. Press send!

After sending your emails, be sure to record the response rate of these emails to know how to better structure your emails to convert subscribers to customers.

Are you networking with the right people?!

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Do you go to networking events regularly? Networking events allow you to show your support for the local community and establish yourself as the local expert. As you establish more relationships in the community you will start to see awesome things happen. People want to do business with people they have a good relationship with.

Start your Business with Microbranding!

Approximately 543,000 businesses are started each month. Although hundreds of thousands of businesses are started each month, even more than that shut down each month. So how do startups survive in today’s market? The new trend helping thousands of businesses start up successfully and grow their success rather than shut down is called, microbranding. A microbrand is defined as “a small-scale brand recognized only in a certain geographic location or by consumers in a specific micro market or niche market.”

rawpixel-661940-unsplash.jpgMore and more businesses are starting by first developing and promoting a microbrand in which they sell one specific type of product. Once the product proves successful and gains a customer base, the business has the opportunity to add more products related to the initial product. This way, by the time they develop more products and invest more money in the company, they already have a customer base to sell their new products to, giving them a higher chance of success with their new products.

One company that has been successful in starting up using microbranding is Kylie Jenner’s cosmetics company, Kylie Cosmetics, LLC. Kylie Cosmetics started off as a microbrand that just sold individual lip glosses. After gaining a following and continuously selling out new lip gloss lines within minutes, Kylie Cosmetics now sells various types of makeup including eyeliner, mascara, eyeshadow, and so on.

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Here’s the key to successful microbranding:

Find your Niche

Even though there are millions of products out on the market, there are products in every industry that could use improvement. It is important that you find a niche that makes sense for you as well. Going into an industry you are passionate about and knowledgeable of will allow you to develop a high quality product, and build a better relationship with your customer base.

 

Build your Following through Marketing

I cannot stress this enough, but just like with any startup, marketing and public relations is an absolute must if you want to start a successful business. Kylie Jenner didn’t have much difficulty in this aspect of starting her company because she already had millions of followers on her social media accounts. One way to get your microbrand noticed is to reach out to people on social media that are in your target market and send them a free sample of your product, or a discount on their first order if they sponsor you. This means they will send out a post or story of them using your product and/or write a review for you on the product. This allows you to reach their followers as well, most of whom are also in your target market.

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Quality is Essential

Considering you are gaining a following primarily based on people’s satisfaction with your product or service, quality is essential. If they are not satisfied with your product, they are not going to want to recommend it to their friends and you are not going to be able to increase your following. Make sure that your marketing of the product and product quality match up on all counts.

 

Have a Long-Term Plan

A microbrand is a great way to get your business started, however no company carries on for years and years on selling and marketing just one product. You need to have a long-term plan and long-term goals for your business so that once your microbrand does gain its following you know where to go next to grow your company even further.

 

If you are looking to start your own business through microbranding and need help marketing your product click here to check out our social posting products!

 

Is the customer always right?

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We want to ask local businesses and marketers, what do you think of the phrase “the customer is always right?” Is having the right clients worth more than having a larger volume of clients that aren’t the right fit?

Watch below and let us know your thoughts in the comments!

Small Business Tips: Using Personalized Marketing to Reach Customers

Let’s Get Personal.

As many of us have noticed, companies online have been getting increasingly “personal” with their customers…maybe even so personal that we’re a little creeped out. For instance, when you are online shopping on a clothing website and then you go on Instagram and there’s an ad for the same exact dress you were just looking at a moment ago. Many people can even recall a time when they were discussing let’s say a certain book with their friend and that same book showed up in an Amazon advertisement without them ever having viewed it online. Maybe it’s our phones listening to us, or maybe, it’s the businesses we shop at.

Although some forms of personalized marketing can come off as a bit creepy and are not super effective in boosting sales or customer retention, personalized marketing, when done correctly, can have a significant positive impact on your business. So how do we use personalized marketing correctly?? Here’s how…

 

Get CONSENT!!!

Screen Shot 2018-11-07 at 12.24.08 PMFirst things first, if you’re going to personalize emails, text messages, printed mail, or Facebook messages, you have to get consent from the customer first. This means that the customer has to have given you their Facebook account information, phone number, address, email address, and name. One way many companies do this is at checkout when they ask if the customer would like to receive text or email alerts on upcoming sales, promotions, and company news. This way when they receive the personalized marketing, they don’t think your company is tracking down their information or stalking you online because they gave you the information themselves.

 

Track Purchases

Now that you have the information you need to send them more personalized marketing, you need to figure out what type of message you’re going to be sending them. Seeing as you are operating a small business, you may not have access to softwares that track individual customer purchases, so tracking which products are selling the most currently is an easier alternative.Utilizing your social media can be helpful here too by viewing the posts your company is tagged in by consumers. Keeping track of which inventory is selling, and promoting a related product or service will get you a much better return by boosting sales of that product even more. 

 

Comments, Compliments, & Concerns

ALWAYS ALWAYS ALWAYS write down anything a customer has to say about your business. Whether it’s in regards to a specific product or service, a specific customer experience, or customer service. If you run a restaurant, write down what customers have to say about certain dishes so you can either change up recipes, or promote a popular dish more often. Even viewing customer reviews on Google, Yelp, or Facebook can be extremely helpful in receiving more specific input on your company’s progress.

 

If you want to get personal with your customers and boost your sales, let us show you how! Click the hyperlinks to check out our Customer Voice and Reputation Management products!

How well do you know your customers?

No matter if you have hundreds of customers or just a handful, getting to know them can be the key ingredient to repeat business and or long term customer loyalty.

Here at MaxExposure we pride ourselves on offering the highest  level of customer service possible, down the the smallest detail of greeting our customers by name when they call (caller-ID, is KEY for this :)). Asking your customers about their life, major events coming up, what they did this past weekend or even remembering their order (at a restaurant) helps to make your customers feel appreciated and that you care about them for more than just their role as a patron.

So how do you work to keep your customers? In age of social media, its easy!

  1. Host an Event – Events are a great way to get to know your customers outside of the “buyer-seller” relationship. Whether its a wine & cheese mixer at retail store, a customer appreciation happy-hour, or a special “members-only” class at the gym, having small events allows you to meet each of your customers and spend time getting to know them!
  2. Connect on Social Media – Highlighting your customers and or taking pictures of them in your business is a great way to not only thank them for their business & loyalty, but also a great way to increase your social exposure. When you feature your customers on your social media, it’s very likely that they will repost and promote you to their following.
  3. RESPOND to YOUR REVIEWS! – Responding to your customers reviews when they are complimentary is JUST as important as when the customer has an issue. Thanking your customers publicly online, is crucial to ensuring they come back and visit your business again. The smallest gestures have the biggest impact, BUT, if you feel you don’t have time to keep up with your reviews, we’re always here to help you by monitoring and responding to them on your behalf! #shamelessplug
  4. Create a loyalty rewards program – we’re pretty sure it goes back to the days of potty training, but our society is highly driven by cause & effect rewards. Whether its a free wash after 10 car washes purchased, a punch card towards a free sandwich  or a 25% off coupon after your 1st visit, about 64% of small businesses say their loyalty programs have been successful.

Don’t worry, while you’re taking the time to get to know your customers, we are here to help monitor your reviews and manage your social media!

Need help with your online marketing? Check out our 80 products and services offered!

 

How to Utilize Influencer Marketing

Word of mouth and the use of social media are two of the best forms of marketing today. So, what if you could combine the two? Well, you can — the answer is influencer marketing.

Whenever potential customers look for a product or service, one of the first things they do is ask their friends for advice. People will trust their friend’s opinion over something they read on Yelp or Google. This is where you can leverage influencer marketing. The first step in this is to find an influencer.

By definition, an influencer is “an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.” This could be someone who has a social media account, such as an Instagram, that is focused. For example, if you are a restaurant you would want to look for “foodie” Instagram accounts. But not just any account would qualify as a good influencer. Below are a few you want to look for.

Types of Influencers:

  • Bloggers
  • Celebrities
  • Public Figures

It might be hard to get someone like the Kardashians to promote your beauty products to their millions of followers but that’s ok! You can start by reaching out to public figures or bloggers. These are people who post consistently about things like fashion, food, travel or fitness and their following is usually their friends and people who are enthusiastic about that specific field.

Now that you have an idea of the types of people to reach out to here are a few steps on how to get them to be an influencer for you:

Reaching out:

Once you find a potential influencer it’s time to reach out to them. They will usually have an email you can contact in their bio or you can just send them a direct message through Instagram. Like this:

 

Incentivize your offer:

It is only fair that both your company and the influencer benefit from this partnership. Instead of paying them, send them something like free samples of your product, a free class at your studio, or a discount on your website.

 

Posting:

Once the influencer tries your product or service they should post about it on their social media. Ask them to tag you in the picture and add a location. Influencer marketing is such a great way to reach a new audience. Influencers are trusted by their following so if they post about something they like or suggest you to try, it’s more likely that their followers will follow through and actually try it.

 

Want to grow your Instagram following?? Click here to check out our Instagram posting products!

Window Shopping Isn’t What it Used to Be

Window shopping is not what it used to be. In this day and age, it’d be rather difficult to find someone who’s strategy for shopping is simply to go to a store, find the item they want, and purchase it on the spot. Generations today, especially Millennials, perform a lot of research before making a buying decision. I’ll take you into further depth of the purchasing process of today’s generation, as well as how to hold on tight to your customers throughout their research!

Consumers today have access to a number of sources, supplying them with endless amounts of information regarding products, pricing, product quality, and brand news. Let’s take a look into my own purchasing process (considering I am part of the Millennial generation):

Let’s say I want to buy a new pair of black booties. I already have a couple brands in mind, however that doesn’t mean I have my heart set on one!!

First things first, GOOGLE.

I search…

         “Black booties steve madden”

          I like the booties on ASOS so I’m going to click through onto their site.

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HINT: THIS IS WHERE SEO IS EVERYTHING!!! Your search engine optimization is going to get your company noticed on Google.

 

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Next step, visit ASOS Instagram…

I will visit a company’s Instagram to see if there are more pictures available of the product I am looking into and other products I may have missed on their site. I also look at their Instagram to check posts the company has been tagged in so I can see other customers’ choice of product and what the product more realistically looks like.

Even though I have my mind on one specific pair of shoes at this point, I will still visit Instagram accounts of other shoe brands I am familiar with and make sure I haven’t missed any of their shoes I might like.

When I have finally decided on a pair of shoes, I search the specific name of the shoe on Google to find out all of the different sites the pair of shoes is sold on so I can get them for the best price available.

Looking back at my process for selecting and purchasing a pair of shoes online, although it may seem overwhelming and unpredictable, there are three important factors impacting my decision:

             

                1. Search Engine Optimization (SEO)

                         2. Website

                                3. Social Media Accounts

 

If you prioritize maximizing your company’s SEO, website functionality and appearance, and engagement and effectiveness on your social media accounts, you will maximize your sales and your customer base.

 

Need help improving your company’s SEO, website, and social media accounts?! Click here to check out our services or give us a call for a consultation today!

Top 5 Engaging Social Media Topics

As the limits to the content your company posts on social media is rather unlimited today with the addition of new applications for editing pictures and videos, it can get a bit confusing on what exactly to post. To help you out, I have a list of the top 5 most engaging topics for your social media posting that not only increase viewer engagement, but increase sales as well!

 

Product Photos

Showing your product on your company’s social media feed allows for viewers to familiarize themselves with your product and encourages them to look into your product further.

Tips:

ALWAYS make sure your images are high quality to insure your product looks as appealing as possible!

Including a link either in the post or on your bio (on Instagram) to your website to allow for viewers to check out more of your products is effective in increasing your sales!

 

Customer Photo Re-posts

Reposting images posted by your company’s customers will not only make the customer  feel appreciated and recognized, but encourage others to post images with your product on their pages as well.

Tips:

Include the tag of your customer so people viewing their profile can see the tag and visit your page!

Make the customer look good!! (no one else is going to want you to republish their picture if you’re going to make them look bad)

 

Behind-the-Scenes Photos

Behind-the-scenes pictures or videos can include anything from community involvement, to company events or in-office activities. Showing your viewers what happens in your company behind-the-scenes allows for them to connect and familiarize themselves with your company and its employees and build trust with you.

Tips:

Make sure people look happy in the pictures!! :)))

Don’t make the picture look too staged. Taking a combination of candids and posed-for pictures will give your viewers a good idea of how the event was and show the camaraderie of your company’s employees.

 

Infographics

Creating your own social media posts gives your company’s social media page another dimension and allows for increased freedom on what you can post.

Tips:

Check out our infographics on our Instagram @maxexpousa !

 

Tips and Advice

Giving tips to your viewers that are connected to your business allows for them to get more involved in your industry and will allow for your social media pages to actually benefit them.

Tips:

Make sure your tips are useful to your viewers! Example: If you own a clothing store, give them a tip on how to repurpose an old piece of clothing, or show them a new fashion trend that’s emerging!

Make sure your social media pages are as engaging as possible and let us do the hard work for you! Click here to check out our social media posting products today!

How to Grow Your Instagram Following: Stories

We have already talked about the benefits of using story highlights, but the real bread and butter is the content in a story. Instagram now notifies you when you have caught up on all of  your feed’s new content. Naturally, instead of closing out the app people will tap through thousands of stories. It’s time to take full advantage of that.

Stories can include all sorts of content: a poll, a question, a preview, a reminder to check out your latest post, but it is always more than just a picture. Think of a story like a regular post, there are multiple components. There’s a caption, a hashtag, a location and a user tag. Now a story can contains all of these things too, but it leaves you with more room for creativity and opens doors to catching a new audience.

Let’s start from left to right:

Location

A location sticker can always help boost a post. You can make the size as big or as small as you want and put it anywhere on the screen instead of it being stuck on the top of your regular posts. The best part of putting a location in your story is that your story can appear on a live story of that location that anyone can see.

Mentions

When you mention (or tag) someone in your Instagram post, whether it be an individual person, or a company, that person or company receives the notification. That user will then be encouraged to view your story, or maybe even repost it to their own story. This will get your stories trending on more than just your account, therefore increasing your following.

Hashtags

Although it’s not recommended, you can add up to 11 different hashtags to a story (try to stick with one or two). Just like the location sticker, there is a live story of others who have also used the same hashtag. Be selective with your hashtag choices: you don’t want a hashtag that’s used millions of times but you also don’t want a hashtag that only a few hundred have used. If you really want to have a chance at getting exposed to a new crowd chose one in the low thousands. 

If you’re not as interested in having people click on the location or hashtag as you are with having it be viewed on a live story, a hack is to cover it up with a sticker or GIF!

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Does your company’s Instagram need a revamp?! Click here to view our social page build product!