A social media content calendar is a tool your company should definitely be taking advantage of if you aren’t already doing so. It’s something that exists to make your life easier. Whether it’s a simple grid, or a sophisticated dashboard that can plan out dozens of feeds, your calendar can be as simple or as complex as your brand needs it to be. Here are a few reasons why you should invest in this tool:
1. Save time by being organized
A social media content calendar lets you plan ahead, avoid multitasking, and manage your posts. You can even schedule times to post ahead of time, so you can focus on other work. You’ll never have to worry about desperately scrambling to find content to post ever again!
2. Post more consistently
Consistently appearing in your audience’s feed is the key to engaging them on social media. Impressive engagement increases your organic reach, so your posts get shown to new audiences (potentially increasing your follower count and page views!). Loading up your content calendar with posts ahead of time allows you to post consistently, no matter what the circumstances.
3. Reduce the risk of mistakes
A social media content calendar is a place where you can plan out all of your posts, across a variety of social media platforms. Without being able to see all your posts in one location, things can get mixed up. A content calendar is the best way to prevent mistakes from happening, like posting the same message across channels, or having typos in your posts.
4. Get more ambitious with social strategies
Once you have your schedule set, you have more time to start thinking bigger. You can brainstorm new campaigns and ideas to make your profile stand out. Should you run an Instagram contest? Start looking for influencers to promote your brand? Maybe start looking to post on a new platform? Whatever it is that you want to expand upon, a social media calendar can give you a head start on making it happen.
5. Track what works, and improve it
A content calendar is a great tool for improving your social media strategy. It provides the opportunity to draft your experiments, and look for areas that need improvement. Since you can plan out your feed before you actually post it, you can play around until you find the right recipe for the type of content, format, post frequency, and best time of day to post for each social media platform.
So, if you want to grow your social media presence and attract more of your target audience, a content calendar is going to make achieving your goals a lot easier. It’s a super simple tool to use, and the effects of it are long-lasting, allowing your business to grow along with you.
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