Today we go through a report for a client currently on our Facebook Messenger program. They are in their 2nd and a half month and have already achieved 5x monthly ROI. We have helped them get predictable sales month over month, tracking exactly how much each customer spends. How many marketing programs have you used where you can see every month how much someone spends as a direct result of that program?
Today we go over some comparisons between email marketing and Facebook Messenger marketing. How do the two differ? With Facebook Messenger marketing we are experiencing over 85% open rates on messages. Compare the results in the video to what you are currently doing.
There is a study of psychology that focuses on the powers of color in marketing and advertising. Certain colors typically emote certain emotions so it is no surprise that the following colors create such an intense impact on the advertisee.
Typically signifies danger or intense emotions→ therefore used to display extreme and strong messages. Ads that are in red typically use more urgent wording as well.
The combination of red and yellow displays softens the “dangerous” edge of red by mixing it with the exciting and joyous tones of yellow. Orange is often used by advertisers looking to appeal to a younger market because the color displays a sense of thrill, a mix of danger and excitement, and these characteristics tend to appeal to younger, more adventurous/energetic generations.
Gold is one of the most expensive common metals so it’s no surprise that it is associated with wealth and prosperity. Gold works best for advertisements when the target client is on the market for a high quality, higher end product because it aligns with their end goal.
Typically associate with energy, joy and the sun, yellow is a playful color. It is often used and most effective in children’s advertisements because it draws the attention of youngsters with their creative and curious minds.
Green is commonly associated with the Earth and is therefore used by many brands to display a message of health or natural benefit. Green is also the color of (American) money and is therefore also associated with stability and comfort.
Blue is most seen in the logos and advertisements of large corporate brands and companies because blue evokes a feeling of trust, success and loyalty. This notion of blue representing these qualities has many origins, one of them stemming from the term “blue blood.” Throughout history, blue has always been associated with the rich and the royal, those of whom are usually the most financially and socially stable.
From the mix of success and loyalty of blue and the urgency of red, comes the edge and elegance of purple. Purple is often used by beauty and luxury brands to show that their products and services are both trustworthy and exclusive.
A traditionally feminine color, pink is often used on products and services targeting women to evoke feelings of delicacy, vulnerability and gentleness, as these traits are typically associated with females.
BLACK & WHITE
The most conservative of all colors, black, white and any shade of grey is typically used to depict traditional values and neutrality. These colors are best used by law firms, accounting firms and any other sort of business whose job is to act as a mediator. It is also commonly used in ads that are depicting a more serious tone.
Written by @GraceMaxExpo
Get the case study on how to effectively create Facebook ads!
Facebook advertising is a form of passive advertising, meaning that the ads are focused on people that are interested in businesses like yours, but may not be actively looking for your products or services. By following these simple steps, you can turn your Facebook passive ads into active ads and convert your Facebook audience into REAL customers.
1. Determine your Advertising Goals
Facebook ads are designed to attract potential future business customers. The passive audience of a Facebook ad is quite likely to NOT be in the market for your specific product or service when they see your ad because Facebook ads are not geared towards active customers. By constantly having your presence in the feed of a Facebook user, you begin engaging them. At some point when they are looking for a product/service similar to yours, your business will come to mind.
If you’re Facebook advertising goal is to immediately convert your audience into revenue, Facebook advertising is NOT for you.
Facebook advertising IS for you if you are looking to engage the market and create a pool of potential future clients.
2. Create your Lead
An advertisement is supposed to be a magnet for customers. You need to offer them the opportunity to gather value through your product or service. You are a stranger to your potential customer so by offering value before they even become your business partner, they will take your products or services more seriously. Here are a few examples of leads that can magnetize your customers to your company:
3. Design your Landing Page
After your potential future customer clicks on your ad, they will be brought to a landing page, or an ad homepage. This is the most essential part of successful Facebook advertising. A simple page with all pertinent information forces your future potential customer to either listen to and continue with your ad or simply ignore it and exit. By making your ad attractive and offering value, your potential future customer won’t be able to resist ignoring it!
Once you have paid for your Facebook ad and it is being promoted, it is essential to respond to any and all inquiries from the ad immediately. You don’t want your future potential customers to have the time to look for a replacement for your product or service… you want them to use YOUR product or service. By responding to future potential customers with speed, you will show that you are an active, involved company, concerned with it’s reputations and the needs of customers.
If you’re looking to introduce Facebook ads to your business plan but aren’t sure where to start, MaxExposure Business Solutions can help you through the process from start to finish with our Facebook Advertising Package.