Tag: Customers

How to: Align your Marketing and Sales Teams

Your company’s sales and marketing teams are separate and have separate responsibilities and objectives, however in order to be successful, they must be aligned with each other. The main responsibility of the marketing team is to determine your company’s target market and attract that target market to your company through promotional materials. The main responsibility

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Why Small Business is Best

Operating a small business is not something to try to sneak past your customers, but rather something to accent on throughout your marketing strategy. There are so many benefits to purchasing from small businesses as opposed to large businesses. Accenting on the personalized customer service, increased customer value, and high quality products and services your

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New Marketing Trend: Experiential Retail

Although we all tend to think that retail shopping is soon to disappear entirely, our newest consumer generation, Gen Z, begs to differ. Generation Zers, also known as the “Post-Millennial” generation, still love taking trips to the mall or the nearest outlets. They look at retail shopping as an opportunity for an experience. Millennials and

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The Zero Moment of Truth

Today we go through a concept called the “Zero Moment of Truth.” Learn how your potential customers think in the digital age and the information they consume before they actually decide to do business with you. Whether you are a sandwich shop or a furniture store, your potential customers are comparing your online presence against

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Do you know your customers birthdays?

Today we go through how you can use Facbook Messenger to automate personalized messages that are sent every year to your customers on their birthdays. They can even include offers or coupons to drive them into your store. The best part is, you don’t have to do any data entry or keep track of a

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How to Effectively Market your Home Improvement Business

The home improvement industry is an extremely fun one, especially for customers in the target market. Customers love learning about and purchasing home improvements because their home is something they live in and enjoy every day. Accenting on this rather than simply trying to market your business in particular will differentiate your company from other

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Is the customer always right?

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We want to ask local businesses and marketers, what do you think of the phrase “the customer is always right?” Is having the right clients worth more than having a larger volume of clients that aren’t the right fit? Watch below and let us know your thoughts in the comments!

Small Business Tips: Using Personalized Marketing to Reach Customers

Let’s Get Personal. As many of us have noticed, companies online have been getting increasingly “personal” with their customers…maybe even so personal that we’re a little creeped out. For instance, when you are online shopping on a clothing website and then you go on Instagram and there’s an ad for the same exact dress you

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How well do you know your customers?

No matter if you have hundreds of customers or just a handful, getting to know them can be the key ingredient to repeat business and or long term customer loyalty. Here at MaxExposure we pride ourselves on offering the highest  level of customer service possible, down the the smallest detail of greeting our customers by

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How To: Convert Customers through Facebook Advertising

Get the case study on how to effectively create Facebook ads! Facebook advertising is a form of passive advertising, meaning that the ads are focused on people that are interested in businesses like yours, but may not be actively looking for your products or services. By following these simple steps, you can turn your Facebook

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